Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Renfrew Chrysler
Document related concepts
Grey market wikipedia , lookup
First-mover advantage wikipedia , lookup
Market analysis wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Darknet market wikipedia , lookup
Marketing communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing research wikipedia , lookup
Affiliate marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Product planning wikipedia , lookup
Sales process engineering wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Viral marketing wikipedia , lookup
Target audience wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Market penetration wikipedia , lookup
Sensory branding wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing channel wikipedia , lookup
Street marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Target market wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
Case Study | Renfrew Chrysler Market Challenge Renfrew Chrysler has been utilizing DMS as their primary marketing partner since 2009, launching targeted programs and leveraging the BuyerGenerator™ as the “net” for all lead generation efforts. In March 2012, Renfrew wanted to drive more incremental traffic to their lead capture microsite, yield higher quality leads, and expand their overall marketing efforts. DriveMoreSales Solution Results The DMS market expansion program allowed Renfrew to reach it’s objective of receiving more qualified leads by implementing new marketing strategies on Renfrew's high-traffic website. The combination of an effective savings voucher banner and Live Chat has resulted in delivering over 600 buyer leads and over 100 deliveries. • Increased conquest penetration • 35-50 additional deliveries a month • Over 500 vehicles sold • Over $1.25M in gross profits. These new products have fortified the DMS-Renfrew foundation, which is complemented by an innovative mix of monthly direct marketing offers (Upgrade, Buyback, VIP, Lower Your Monthly Debt) that are consistently driving MORE sales and profits. Client Testimonial We use the BuyerGenerator every day throughout the year, target our market with monthly direct marketingl programs, and now use Live Chat to turn website browsers into buyers. This results in a steady flow of leads and new business every month! Dave Lamont Dealer Principal, Renfrew Chrysler Calgary, AB ©2013 Drive More Sales. All Rights Reserved.
