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Transcript
CLIENT SOLUTION
RE-BATH
Bathroom Remodeling Franchise
ANATOMY OF
THE PROJECT
Summary of things created
· Content marketing publishing calendar
· Development of social media content
· Creation and optimization of social media channels for all franchisees on up to eight different platforms
· Weekly blog content development and
publishing
· Social engagement monthly reporting
RESULTS
CLIENT DESCRIPTION
CREATIVE SOLUTION
Re-Bath has manufactured and installed
Re-Bath was seeking increased positive
bathtub liners since 1979. Today the
recognition online, but struggling to find
company has grown to an international,
a solution that would work well for both
full-service bathroom remodeling
the corporate office and franchisees. Since
company with more than 200 franchisees
Divvy was already managing Re-Bath’s
and a range of bathroom products that
collateral materials and print marketing,
includes everything from shower heads
the Re-Bath team approached Divvy by
to sink vanities.
Alexander’s for a solution.
A single source of corporateapproved content franchisees can
access to improve their digital
marketing.
Re-Bath specializes in quick, efficient and
Divvy designed a social media publishing
More than a 26% increase in traffic
to Re-Bath’s website.
affordable bathroom remodels by skilled
program for Re-Bath’s 200+ franchisees that
designers, craftsmen and installers who
utilized multichannel marketing strategies
create custom home bathrooms every day.
to boost SEO and generate leads through
More than 160 locations using our
social publishing software.
Content marketing: A social media
publishing program that allows
franchisees to opt-in to automatic
social media updates.
online engagement. The Alexander’s
marketing team creates content, manages
publishing on a handful of social platforms
for each franchise, and provides monthly
reporting.
245 South 1060 West | Lindon, Utah 84042 | 801.224.8666 | Alexanders.com
“Alexander’s is like a Swiss Army Knife. You
open it up and more cool stuff keeps coming
out. From managing production and shipping
of our branded collateral, to keeping Facebook
and Twitter up to date for our franchisees,
Alexander’s is a tremendous asset.”
–Bill Taysom
Marketing Manager
Re-Bath