* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download PURE FISHING
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Point of sale wikipedia , lookup
Multicultural marketing wikipedia , lookup
Visual merchandising wikipedia , lookup
Marketing plan wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Street marketing wikipedia , lookup
A CASE STUDY PURE FISHING POS/Merchandising Materials MARCOM CHALLENGE: Headquartered in Spirit Lake, Iowa, Pure Fishing is the world’s largest fishing tackle and equipment company. The company’s portfolio of leading tackle brands includes Abu Garcia®, Berkley®, Fenwick®, Johnson®, Mitchell®, Red Wolf® and Spider® products. Pure Fishing’s global manufacturing, sales and marketing organization includes over 1,400 dedicated Due to various circumstances, Pure Fishing found itself far behind schedule for producing brand-specific point-of-sale merchandising materials for its retail partners. The company was seeking a production partner with the experience in POS/merchandising required to compress the schedule to meet a very tight timeframe. SOLUTION: Marketing Alternatives jumped into the assignment head-first to source, supervise and deliver the required merchandising components. In addition to selecting vendors and securing delivery commitments, our production team was responsible for quality controlling both the supplied artwork as well as the finished goods. Marketing Alternatives delivered production of the required POS/ merchandising materials within a highly compressed timeframe – essentially completing a six-month project within eight weeks to meet Pure Fishing’s commitment to its retail customers. coworkers and six regional operating centers worldwide. MARKETING ALTERNATIVES, INC. • 2550 NORTHWEST PARKWAY • ELGIN, IL 60124 • 800-808-6555 • MKTALT.COM