Download MMP Program and Services Program

Multicultural Marketing Division
Multicultural Marketing Program Resources
Key Programs & Services
Baseball legend Yoggi Berra once said “the future ain’t what it used to be.” That certainly holds true for the United States
housing market as demographics have been changing rapidly. In fact, both U.S. Census 2000 and 2010 report that the
growth percentage of Hispanic and Asian Americans is often two to five times higher than the growth of the White and
African American populations. Initially, the Multicultural Marketing Program (MMP) resources are designed to assist
escrow and sales professionals capture more business from real estate professionals and lenders working with these two
rapidly growing market segments. Below you will find information on many MMP products. These and other products,
such as demographics, newsletters) can be found in the Multicultural Resource Center, a SharePoint site located in our
FNF home intranet, in the marketing section under Business Tools. The MMP is another tool in your tool box. Put it to
work and enjoy the benefits.
Pablo Wong, FNTG SVP for Market Development
Multicultural Marketing Division Leader
• SEMINARS*
These seminars are about 20 minutes long and are designed for the Broker’s office weekly or monthly sales meeting. The power
point for these seminars are available in the Multicultural Marketing Resource Center. Feel free to make changes and tailor them
to your audience.
• A Place to Call Her Own (It highlights the opportunity and marketing tips for looking at Single and Professional
Women as home buyers.)
• Title and Escrow for Domestic Partners
• Title and Escrow Issues in Short Sale Transactions
• Insync: Title and Escrow Issues for Asian and Hispanic Customers
• Emerging Sunrise Presentation (A workshop about understanding the Asian Cultures)
• Beyond 40 Acres and a Mule (A workshop about the African American Culture)
• Empanadas Presentation (A workshop about understanding the Hispanic & Filipino Cultures)
• It Takes Two to Tango (A workshop to assist real estate professionals develop a marketing/sales plan)
• Bow and Shake Hands (A workshop on strategies to market to Asian Communities)
*Some of these seminars may not be in compliance in some States. Please make sure to check with your supervisor or compliance officer.
• OTHER TOOLS
• Bilingual Brochures for Home Buyers and Sellers in Spanish, Chinese, Vietnamese, Korean, Russian, Hindi and
Punjabi; Brochures such as the “Title & Escrow” and “Journey to Home Ownership”
• National title company’s websites translated to Spanish, Chinese, Vietnamese and Korean; these websites contain
consumer information
• Title and Escrow educational website in four languages; Spanish, Chinese, Korean and Russian - www.Title.COM
• English-Spanish Real Estate Terms and Definitions on CD (now available for listening in the FNF Product Center
and for purchase from the FNF Print Shop)
• Relationship building with real estate associations and key industry groups
For more information, please visit our Multicultural Marketing Resource Center at:
http://operations.fnf.com/MulticulturalMarketing/Pages/default.aspx
Our philosophy is that “All together we make a difference”
R
CHICAGO TITLE
TM
®
Fidelity National Title
TM
Revised 2/12