Download Siteminis` Marci Troutman chaired the mobile day at Etail West 2010

February 22-25, 2010
JW Marriott Desert Springs
Palm Desert, CA
www.etail2010.com
Retailers:
Book Before
11/24/09 and
Get 50% Off The
Two Day
Conference
Bubble. Resurgence. Recession. And now…..?
Make the most out of the next phase of the retail cycle
Interactive Networking:
Senior-Level Peers:
Participate in enhanced Retailer-to-Retailer
Networking opportunities every single day of the
event!
Benchmark against the crème of the crop in the
industry and meet senior-level peers every day of
the event.
•
Over 11 hours of interactive opportunities gives
you the chance to meet every single retailer at
the show
• Over
67% of the eTail speaker faculty is VP,
SVP or a President of their retail
organization.
Tactical Content:
•
Hear from your peers. Over 85% of all eTail presentations are from a retailer perspective.
•
Each and every session offers 3 tactical take-aways, at a minimum. That’s over 200 takeaways, in only 4 days.
•
February 26th: Ready To Innovate? Attend The Brand New Mobile Commerce & Social
Media Summit: Our workshop-style summit encourages not only knowledge-sharing and
problem-solving, but keeps your finger on the pulse of the latest technologies in retail!
Lead Sponsors:
Organized By:
REGISTER Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535
TODAY!
Email: [email protected] Web: www.etail2010.com
Every single speaker at eTail is REQUIRED to end their presentation with 3 actionable key
take-aways from their discussion to ensure you walk away from every session with
immediate strategies. That’s over 200 key take-aways, more than any other event!
February 22-25, 2010
JW Marriott Desert Springs, Palm Desert, CA
www.etail2010.com
Dear Colleagues,
eTail is definitely not another “marketing or retail event”. And it’s not just another “e-commerce event” either. The reason
we’re coming to eTail is because we can get the solutions we need right here, all in four days.
For heads of marketing, e-commerce, business development and multi-channel like us, there’s actionable content and
solutions to meet our needs:
➔ Content that was developed not only by this Board, but retailers across the industry for the last several months
➔ Peer to peer networking and exclusive workshops to maximize our relationship-building and contacts at the
event
➔ Opportunities for every member of my team to leave with actionable insight into specific ways they can
add to the top-line of our business
➔ Senior-level tactics provided by today’s leading retail innovators
For our CEOs, there’s an entire dedicated agenda at the eTail CEO Summit, being held on February 22nd.
These are tough times. eTail has done the research and is bringing together every aspect of the retail multi-channel industry
in February.
And just like you would never miss an invitation to an internal company meeting to discuss your challenges and find solutions,
you simply can’t miss eTail 2010.
We’d like to see you in Palm Springs.
Sincerely,
Jack Kiefer
President and CEO
Babyage
Christine Burke
VP International E-Commerce
L’Occitane
Erick Barney
VP Marketing
Motorcycle Superstore
Scott Drayer
Director of Business Development
Paul Fredrick
Michael Merhab
VP E-Commerce
CBS Interactive, Sports
Frank Malsbenden
VP /GM
Vision Retailing Inc.
Steve August
OVP Customer Marketing
Brookstone
Veronica Smith Katz
SVP Strategic Partnerships and
Business Development
David’s Bridal
About the eTail 2010 Program Advisory Board
The eTail 2010 Program Advisory Board is comprised of senior retail executives providing strategic guidance on the content
for this year’s program. The contributions provided by the Board guarantee relevant topical information is presented to
eTail attendees. Special thanks to this year’s Advisory Board. For more details about the Board, please visit
www.etail2010.com.
2
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
6 Reasons To Register Right Now For
Is budget a potential issue? Here are some tips to secure your registration. Don’t miss the tactical information and multiple
opportunities for peer to peer networking at eTail 2010 that enable your business to increase market share and gain a
competitive advantage.
1
Receive just the right mix of tactical strategies from heads of
marketing, advertising, e-commerce, media, social strategies,
mobile commerce, and more
2
Attend more networking than ever before! Connect with
retail counterparts in our Retailer-Only sessions
3
Meet senior-level attendees from every part of the retail world
with over 65% of the retail faculty being a Vice President,
Senior Vice President or CEO!
4
Twice as many senior retail executives on the
speaker faculty than ever before
5
Over 85% of the speaker faculty is a retailer!
That’s more than any other event today
6
Each session gives you tactical key take-aways.
That’s over 200 actionable strategies in just
four days.
Conference Pricing
Retailers: Book Before 11/24/09 and Get 50% Off The Two Day Conference
You can also add any summit for only $350 more! Your choices include the Search Summit, Email Marketing &
Personalization Summit and the Social Media & Mobile Commerce Summit
Retailers
Until
11/24/09
Full
Price
Two Day Conference: February 23-24
$699.50
$1,399.00
$1,049.50
$1,049.50
$1,049.50
$1,749.00
$1,749.00
$1,749.00
Add any of the following 3 options:
(1) Search Summit: February 22
(2) Email & Personalization Summit: February 22
(3) Social Media & Mobile Commerce Summit: February 25
Or Any of the following 2 options:
(1) Search Summit: February 22
(2) Email & Personalization Summit: February 22
$1,399.50
$2,099.00
Full
Price
All others
Two Day Conference Plus Social Media & Mobile Commerce Summit: February 23-24
$3,699.00
Two Day Main Conference Only: (February 23-24)
$3,098.00
VIP Package: $250 - (Select any package above and for an additional $250 gain access to select audio
presentations from this 2010 event*)
CD ROM ONLY: $580 - (Gain access to select audio presentations from this 2010 event*)
*Presentations available are at the approval of conference speakers. Allow 3-4 weeks after event date for shipping.
PLUS!
February 22, 2010
JW Marriott Desert Springs • Palm Desert, CA
Don’t miss out on the 2010 CEO/President
Retail Summit! Visit www.etail2010.com
for more details
Please note a qualified retailer is not: Any
service provider to retail organizations - Including
software vendors, internet developers,
technology vendors, solution providers, third
party logistics providers, consultants or
companies with primary revenues resulting from
commissions, subscriptions and/or advertising.
Worldwide Business Research reserves the right
to enforce the rate for non-retailers.
Payment is due in full at the time of registration.
Your registration will not be confirmed until
payment is received and may be subject to
cancellation. No Two Discounts may be
combined.
To secure space for your team, contact Bill
Penney at 1-866-691-7771 or
[email protected]
*Fee includes continental breakfast, lunch,
cocktail receptions and conference
documentation. Please note that Connecticut
residents must add 6% sales tax to their
registration fee.
Four Easy Ways
To Register:
Call direct:
1-888-482-6012 or
646-200-7530
Fax the registration form:
646-200-7535
Email us:
[email protected]
Register online:
www.eTail2010.com
Sponsors:
3
Special Events And Interactive Networking
Meet every single retailer at the show with more networking than ever before!
Monday, February 22nd
Wednesday, February 24th
4.30 PM: eTail Exclusive! Retailer-Only Industry Workshops
1.40 PM: More Concurrent Retailer-Only Networking!
CTO/CIO/Head of Logistics Workshop and Private
Lunch & COO/CFO Workshop and Private Lunch
These workshops are so popular, in 2009, they were STANDING ROOM ONLY.
Interactive workshops facilitate networking between retailers prior to the main program.
Moderators and attendees are broken into smaller groups to focus on your key challenges.
This interactive workshop encourages audience participation and problem-solving and
facilitates networking between retailers prior to the main program. For detailed information
on Workshop hosts, please visit www.eTail2010.com.
At the end of an action-packed Summit, join retail executives in this relaxed environment. For
those just arriving, this is the perfect opportunity to get all of your registration materials and
jumpstart your networking activities at the premier welcome cocktail reception.
This Invitation-Only, high-level networking opportunity is
exclusive for eTail 2010! Designed as a brainstorming and
networking workshop for CTO’s, CIO’s, COOs, Heads of
Supply Chain and Logistics, these sessions are limited to 20
participants and is a Retailer-Only activity. Join our
roundtable facilitators and workshop participants at this
session. Visit www.eTail2010.com for updates on
participants! If you are interested in attending, and are a
qualified retailer, email Lori Hawthorne at
[email protected].
Tuesday, February 23rd
4.25: Wine & Cheese Reception For All Attendees,
Inside The Solution Zone
5.30 PM: Commencement of eTail 2010 Registration & Opening Cocktail Party
1.40 PM: Concurrent Retailer-Only Think Tanks Networking Sessions! CMO/SVP/EVP
Interactive Workshop and Private Lunch Hosted By
This Invitation-Only, high-level networking opportunity is designed as a brainstorming
workshop for CMOs, SVPs and EVPs of retail exclusively. This session is limited to 20
participants and is a Retailer-Only activity. Visit www.eTail2010.com for updates on
participants! If you are interested in attending, and are a qualified retailer, email Lori
Hawthorne at [email protected].
Invitation-Only Workshop and Private Lunch Hosted By
5.50 PM: eTail Official Reception For All Attendees
After a day of constructive and solutions-focused sessions, relax and enjoy cocktails in a
stunning setting. Make new contacts, forge relationships or simply unwind in an idyllic
setting. Take advantage of an opportunity to network with the most forward-thinking retail
executives at the official eTail Reception.
End your day sipping cocktails with your retail colleagues.
4.50 PM: Retailer-Only Think Tanks
Hosted By eTail 2010 Advisory Board Members
Build new relationships with fellow retail executives in this
special partnering session. Enjoy one-on-one networking
and relationship building with your peers in a vendor-free
zone.
Retail Moderators Include:
Christine Burke, VP International E-Commerce, L’Occitane
Michael Merhab, VP E-Commerce, CBS Interactive
Erick Barney, VP Marketing, Motorcycle Superstore
Hotel Information
JW Marriott Desert Springs
74855 Country Club Drive
Palm Desert, California 92260 USA
Phone: 1-760-341-2211
Fax: 1-760-341-1872
www.desertspringsresort.com
You don’t have to pay four star prices to
enjoy four star accommodations with eTail’s
discounted hotel rate!
Massive
Hotel Discounts:
You asked, we listened!
Enjoy the JW Marriott’s
beautiful, idyllic setting in
Palm Springs, and receive
an over 33% discount
off last year’s
room rates!
The JW Marriott Desert Springs Resort & Spa is located in Palm
Desert, California, just 11 miles from the Palm Springs Airport.
Situated on 450 acres of lushly landscaped grounds and lagoons,
Desert Springs Resort & Spa is a sprawling oasis. Three majestic
mountain ranges provide a dramatic backdrop to the spectacular
property. The resort’s guest rooms and suites are located in five-toeight-story wings surrounding swimming pools, lakes, verdant fairways,
lush English gardens, and manicured lawns. From the moment you enter
the resort’s breathtaking atrium lobby, begin a journey into a world of relaxed elegance, singular
amenities, and exemplary service.
As a premier hotel, the JW Marriott Desert Springs offers fine dining, night-life, resort spa, expansive
pools, and a newly remodeled lobby complete with gondolas and a new lobby bar.
Register Your Room Today
WBR has secured a special rate of $219.00 per night (plus tax) for single and double accommodations. This is
a 33% discount from last year’s rates! Please note that rooms are available on a first come first serve basis. To
secure reduced rates, please call the hotel as soon as possible at 1-888-538-9459 or 1-800-228-9290 and be
sure to identify yourself as an eTail participant. We cannot guarantee the reduced rate after January 29th, 2010.
For more detailed venue info, please visit www.eTail2010.com
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REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
Search Summit
Monday, February 22nd
Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops
Cover every aspect of Search (SEO, SEM and On-site) in an interactive format with fellow retailers. As every acquisition and retention channel is scrutinized
with ROI as a requirement; focus heavily on getting the most out of your SEO, SEM and internal search programs. With speakers from multi-channel to pure play,
leave with actionable means to maximize your search dollars and content.
Receive hands-on tactical knowledge with retailer-led sessions and industry-expert led roundtable discussions. Get your questions answered at our themed
roundtables, by today’s leading search experts (upon registration, you are sent a brief, anonymous survey asking you for your specific search pain points. Your Table
Moderators have your survey results and each 25 minute session is focused on the issues you and your peers have expressed). Leave with actionable information to
optimize your marketing budget for 2009 and beyond.
With Table Moderators from:
8.00
Continental Breakfast & Conference Registration
8.45
Chairperson Opening Remarks
website? When optimizing your pages, how do you know the terms you are
optimizing are the terms your customers use? Jason Miller, CTO of Motorcycle
Superstore, successfully launched the company’s home grown e-commerce
platform incorporating product management, customer service and distribution
management consoles. He comes to eTail to present the means to maximize
your SEO strategy and website content to drive conversion.
•
Understanding products have many different names depending on who is
asking the question
•
Knowing long tail keywords your customer is after
•
Maximizing long tail keywords to convert your customers at a higher percentage
•
Tools and options for finding the proper ways to optimize your site and enable
customers to find exactly what they are looking for effortlessly
Rahmon Coupe
CEO
YourAmigo
9.00
Keynote Session: The Power Of Keywords: How Gap's
Piperlime Used Paid Search To Boost Sales In The Competitive
Online Shoe Market
Nick Sheth
Director Of Business Development
Gap Direct Inc.
Nick Sheth, head of online marketing and strategic alliances for all of the Gap
Inc brands including Gap, Banana Republic, Old Navy, Piperlime and Athleta,
presents Gap's online shoe brand Piperlime’s use of innovative paid search
techniques to significantly boost click through rates and ROI in the highly
competitive online shoe sales market. Get an inside look at Piperlime's paid
search marketing program, how their program has evolved over time, and
lessons learned. Gain practical strategies and inside tips to increase the
effectiveness of your paid search marketing programs based on Piperlime's own
experience through real-world examples, and discover how a few simple
changes in your PPC strategy can deliver a big boost in sales.
•
Why Google hates smart advertisers
•
Movin’ on Up: Scaling SEM efforts to the sky
•
SEO and SEM: Destined to be BFFs
•
Managing up: The hitchhikers guide to communicating with upper management
9.35
2.35
Interactive Roundtables
3.25
Panel Discussion: Examining The Future And Current State Of
SEO To Maximize Your Strategy And Budget
Jason Marrone
E-Commerce Marketing Manager
Jelly Belly
Jason Miller
CTO
Motorcycle Superstore
Erick Barney
VP Marketing
Motorcycle Superstore
SEO is a central part of every marketer’s strategy today. Re-examining your
content and SEO strategy could mean the difference between profit and loss in
today’s retail environment. Our panel of SEO experts examine the means for you
to convert every single customer, increase your SEO rankings, and benchmark
against your competitors:
•
How can you stay up-to-date with SEO?
•
Given the changing environment, how can you take advantage of available
opportunities with SEO on your website?
•
How are you optimizing your content to increase SEO rankings?
•
How are you measuring the success of your SEO strategy?
Evolving Role Of Paid Search And Advertising At Ebay, Inc.
Jed Clevenger
Sr. Manager, Head of Search Marketing
eBay
Paid Search has played an important role in the growth and evolution of eBay.
Today eBay focuses on optimizing its Paid Search portfolio to bring in more
revenue for less spend. eBay is also leveraging its experience in several new
ways. This session outlines eBay's optimization efforts as well as its evolving
advertising offerings.
•
Overview of eBay's proprietary Triton Platform
•
Portfolio management and optimization techniques
•
New advertising offerings from eBay for sellers and advertisers
10.10
Coffee & Refreshments
10.40
Kickoff Of Interactive Roundtables
11.30
Panel Discussion: Keeping Your Paid Search Program Growing
Year After Year (Even Through A Recession)
4.05
Conclusion Of Search Summit/Coffee Break
4.30
Industry Workshops- Exclusive Networking Opportunity For
Retailers Only! Intimate Retailer-Only Forums Focused On Your
Specific Industry Challenges
"I found eTail West 2009 to be extremely valuable. I got some great tips in the
retailer only sessions."
Kevin Ertell, Former SVP E-Commerce, Borders
These workshops serve as an opportunity to bring together retail peers in an intimate
environment, to promote problem-solving. Select the most appropriate workshop
for your industry. In 2009, the workshop was STANDING ROOM ONLY. Don’t miss
your opportunity to get in on the power-packed networking.
➔ Workshop A: Apparel/Accessories/Department Stores
➔ Workshop B: Mass Merchants
➔ Workshop C: Specialty/Subscription/Hard Goods/Electronics
Victoria Khemani
Sr. Manager Search Marketing
Drugstore.com
Jason Marrone
E-Commerce Marketing Manager
Jelly Belly
Retailers large and small are identifying ways to maximize their paid search
program. In this dynamic panel discussion, delve into the strategies to keep a
large retail paid search program growing year after year, even through a
recession. Obtain always-on visibility for all your SKUs at an efficient spend.
Understand the critical competencies to master for your paid search program
presented by leading search experts.
•
Implement processes for iterative analysis and implementation
•
Partner with merchandising: their role in search & your role in merchandising
•
Keep pace with change: assortment, promos, seasonality
•
Know when & how to take an in-house program to an agency
•
Forecast accurately despite uncertain times
12.10
Interactive Roundtables
1.00
Lunch & Networking
2.00
Using Onsite Tools And Search To Improve SEO For Your Retail
Business
Jason Miller
CTO
Motorcycle Superstore
How do you find out what your customers are truly searching for on your
Sponsors:
5.30
Conclusion of Industry Workshops/ Commencement of eTail
Opening Reception
(please see page 4 for more details!)
Roundtable Moderators For Search Summit
(Each table is moderated by a Retailer and a technical expert; Each table will last
25 minutes)
Table 1: Personalizing Search Results to Increase
Revenues and Improve the Customer Experience
Michael Shea, Vice President, Sales, Certona
Retail Moderator: TBD
Table 2: Adam Goldberg, Cofounder and Chief Innovation Officer, ClearSaleing
Retail Moderator: Tessa Fraser, Marketing Manager, Online Media,
American Greetings
Table 3: Marc Wendling, US Managing Director, eSearchVision
Retail Moderator: TBD
Table 4: Increase Your Overall Online Revenue 5-25%
Joe Herne, EVP North American Operations, YourAmigo
For more information on hosting a Search Summit roundtable, contact Chet
Silverman at 646-200-7478 or email [email protected].
*Check www.eTail2010.com for updates on Retailers & Moderators.
5
Email Marketing and
Personalization Summit
Monday, February 22nd
Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops
Cover every aspect of Search (SEO, SEM and On-site) in an interactive format with fellow retailers. How effective is your segmentation strategy?
Are you managing your lists, personalizing your communications and get the most ROI out of your current email program?
Hear from top retailers focusing on turn-key issues affecting your email strategy in this interactive summit.
Take back to your office winning customization, list management, format, copy, structure, segmentation, behavioral targeting, personalization and design strategies
from industry retail leaders. Interspersed with these sessions are industry-expert led roundtable discussions, focused on all of your email marketing and personalization
challenges. Upon registration, you are sent a brief, anonymous survey asking you for your specific search pain points. Your Table Moderators have your survey results
and each 20 minute session is focused on the challenges outlined from your survey results.
Leave with actionable information for your business to optimize your email campaigns for the future.
With Table Moderators From:
8.25
Continental Breakfast & Conference Registration
9.05
Chairperson’s Opening Remarks
exponentially. By using customer data as the backbone for their email strategy,
L’Occitane has been able to maximize resources, increase customer loyalty and
expand their promotional assortment over the last year. The head of online
marketing presents tactics to personalize and segment your customers.
•
Getting the highest return on investment by leveraging optimal analytical
information
•
Leveraging your analytics solutions to drive repeat purchases via email
•
Focusing on the correct analytics that will support your campaign
•
Dynamically serving content depending upon past browsing behavior and
shopping cart item selection
•
Decreasing shopping cart abandonment and offering promotions for cart
items that are over a certain dollar value
Loren McDonald
VP of Industry Relations
Silverpop
9.20
Keynote Panel Discussion: Getting The Most Out Of Your Email
Strategy While Maximizing Your ROI
Arnold Sookram
Director, Retention Marketing
Backcountry.com
Rick Septoski
Marketing Manager
American Sale
2.45
Continuation of Interactive Roundtables
3.35
Increasing Conversion Drastically Based On True 1 To 1 Email
Personalization Using Analytics
Sarah Finley
US Consumer E-mail Manager
Dell
Shea Beck
Online Marketing Manager
Skymall
Ryan Hofmann
Director Retention Marketing
eBags
Shea Beck leads the email marketing initiatives at Skymall, a multi-channel web
and catalog direct marketer. In this closing presentation, he walks through
personalized shopping cart abandonment and request emails to re-engage
customers. Skymall has fully integrated their analytics program with their email
communications, and as a result, have increased comp sales through targeted
customer communications. Get maximum value by analyzing and optimizing
your email marketing and analytical data during this vibrant presentation.
•
Doing true 1 to 1 personalization based on the browse and abandon habits of
individual customers stored in your analytics program
•
Developing the infrastructure to tie in your analytics and email marketing
program
•
Taking advantage of information that you already have in your analytics
program to adjust your email marketing strategy
•
Serving your customers a personalized offer after they visit your site
depending on their site behavior
•
Decreasing the strain on your IT department with customized analytics that
are relevant for your email marketing campaign
Ensure you get the most out of cost effective acquisition tools. Deep dive into
your segmentation, list, data management and email frequency rates to
maximize your budget and resources in this opening Keynote panel discussion.
•
What is the best way to segment your list?
•
How can you maximize your frequency rates?
•
How can you increase frequency while decreasing the time between repetition?
•
How much planning is necessary to develop a strategy?
•
How can you capture more consumer behavior and preference data from
your email campaign?
•
How can you leverage this information?
10.00
Simple Segmentation Strategies: Integrating Your Customer
Data Into Your Email Campaign Segmentation To Increase ROI
Amie Becton Ray
Senior Manager, Direct Marketing
National Hockey League
All businesses have a variety of customer data from information collected via
registration forms and by way of their shopping behavior. From asking crucial
questions at the start of the customer life-cycle to incorporating user’s behavior, there
are simple ways you can mine data to speak to your customers in a relevant manner.
As the Sr. Manager of Direct Marketing, Amie Becton Ray oversees all league email
campaigns, direct mail plans and customer data collection and database analysis. She
brings tried and true segmentation strategies from the NHL to eTail for the first time:
•
What it means to be relevant
•
Data segmentation drives relevant e-mail
•
Collecting the right data
•
Examples of how the NHL uses simple segmentation to activate fans
4.10
Conclusion of Email Marketing & Personalization
Summit/Coffee Break
4.30
Industry Workshops- Exclusive Networking Opportunity For
Retailers Only! Intimate Retailer-Only Forums Focused On Your
Specific Industry Challenges
For full workshop descriptions, please see page 4.
➔ Workshop A: Apparel/Accessories/Department Stores
➔ Workshop B: Mass Merchants
➔ Workshop C: Specialty/Subscription/Hard Goods/Electronics
5.30
10.35
Kickoff Of Interactive Roundtables (First 3 Rotations)
11.25
Coffee & Refreshments
11.55
Continuation of Interactive Roundtables
1.10
Lunch & Networking
2.10
Customizing Email Campaigns To Target Customers Based On
Browsing Behavior And Tendency To Purchase
Conclusion of Industry Workshops/ Commencement of eTail
Opening Reception
(please see page 4 for details!)
Matthew Kritzer
Director of E-Commerce
L’Occitane
L’Occitane understands how to get a return on investment for their email
segmentation and personalization efforts. After segmenting emails based on
past purchase and browsing behavior, conversion rates have increased
6
Roundtable Moderators For Email Marketing & Personalization Day
(Each table is moderated by a Retailer and a technical expert; Each table will last
25 minutes)
Table 1: Table 1: Combine Email Marketing With Web 2.0 Channels To
Increase Revenue
BlueHornet Executive
Retail Moderator: TBD
Table 2: Delivering Personalized Email Recommendations To Increase
Revenue And Customer Lifetime Value
Meyar Sheik, CEO, Certona
Retail Moderator: TBD
Table 3: CheetahMail Executive Roundtable
CheetahMail
Retail Moderator: TBD
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
Table 4: Strategic Engagement Marketing
Matt Elliott, Director Client Services, Listrak
Retail Moderator: TBD
Table 7: Top 5 Strategies For Email Improvement In 2010
Heather Blank, Director Strategic Services, Responsys
Retail Moderator: TBD
Table 5: Up Close And Profitable: How Segmented, Targeted Marketing
Drives Revenue Lift On Retail Sites
David Brussin, Founder & CEO, Monetate Inc.
Retail Moderator: TBD
Table 8: Mobilizing Email And Interactive Programs; 3 Quick Steps To Start
Matt Hickman, VP of Business Development, Yesmail
Retail Moderator: TBD
Email Roundtables are already Sold Out! *Check www.eTail2010.com for
updates on Retailers & Moderators.
Table 6: Personalized Merchandising Pays Across All Customer
Touchpoints – A Retailer Case Study
Shaun Schooley, VP Client Success, MyBuys
Retail Moderator: TBD
Main Conference Day One
Tuesday, February 23rd
Keynote Presentations, Panel Discussions And Interactive Networking
7.10
Registration & Networking Breakfast Inside The Solution Zone
•
7.50
Welcome From Lori Hawthorne, Executive Director, eTail 2010
7.55
Chairperson’s Opening Remarks
Paul Elliott
Partner Acquisition Marketing
Rosetta
8.10
•
9:55
Launched in 2006, Baynote delivers on-demand solutions for recommendations and
social search. By automatically generating the best content and products, the Baynote
Collective Intelligence Platform (CIP) increases online revenue, leads and impressions.
Baynote serves over 4 billion recommendations each month to ecommerce, media,
and enterprise customers, including Expedia, Intuit, Motorola, NASA, Symantec,
TurboTax, The Knot, Urban Outfitters, US Appliance, and VMWare.
Bill Bass
President, Charming Direct
Charming Shoppes
8.45
10.30
Quick Ten-Minute Stretch
10.40
Keynote Session: Customer Satisfaction: Making Every
Interaction Count
Pete Howard
SVP Staples Business Delivery
Staples
Consistently investing resources in the customer experience is critical regardless
of economic cycles. Rather than re-trenching, retailers should be re-tooling;
constantly asking themselves how to make and keep customers satisfied. Pete
Howard, head of Staples Business Delivery, providing office products and services
to small and medium sized business throughout North America via direct to
consumer sales channels, presents this topic, with points including:
•
Understanding the customer experience is the sum of all touch points and
interactions across channels
•
Making every customer interaction count
•
Getting it done: workflow management to implement web site enhancements
Keynote Session: What Influenced Consumers' Satisfaction And
Purchase Behavior In The 2009 Holiday Season
Larry Freed
President & CEO
ForeSee Results
11.15
Larry Freed will provide highlights and insights from holiday research including
the Top 40 Online Retail Satisfaction Index in the US and measuring the Top 30
online retailers in the UK.
9.20
The definition of Multi-channel is always shifting rapidly. Multi-channel used to be
simply having a website, catalog and store. Most recently the definition has
changed to encompass how these channels are connected, but in the future the
definition will again alter dramatically. The SVP of Marketing for Sears Holding
Corporation shares where we might be headed, as his core responsibilities lie with
driving growth and increased customer relevance of Sears, Kmart and their core
brands. He’s providing heightened focus on the company’s differentiating strengths
and businesses, and he’ll demonstrate how you can to during this Keynote session.
Judy Newman
EVP & President, Scholastic Book Clubs and E-commerce
Scholastic Inc.
Wendy Cebula
President, North America
Vistaprint
John Giuliani
CEO
Dotomi
As year over year sales results and holiday numbers continue to be top of mind
for all retailers, CEOs are carefully watching and scrutinizing all areas of their
businesses. Incremental revenue and driving profitability are essential to success
in today’s economy. Our group of innovative CEOs and Presidents walk through
their growth strategies for 2010, and present an outlook for the retail world of
tomorrow. Benchmark your organization with the proprietary information that
comes from questions such as:
•
What strategies are making you successful?
•
What tactics can you use to remain competitive?
•
What industries have an advantage in this environment? What are the
advantages and opportunities available for you in your particular industry?
•
What pressures do you face in terms of competing on price, value and/or
Sponsors:
Keynote Session: The Multi-Channel Crystal Ball: The Shifting
Dynamics Of Multi-Channel Retailing
Richard Gerstein
SVP Marketing
Sears Holding Corporation
Keynote CEO/President Panel Discussion: Examining
Opportunities In The Current Retail Marketplace
Scott Savitz
Founder and CEO
Shoebuy.com
BAYNOTE Case Study
Jack Jia
CEO
Baynote
Keynote Session: Continuing Your Growth Path In Today’s
Economy
Bill Bass is a seasoned direct marketer, and has worked with some of the largest
retail brands. In his role at Charming Shoppes, a multi-channel women’s apparel
retailer, he heads the direct and e-commerce divisions for all of Charming
Shoppes’ major websites. With a pending relaunch of their core brands- Lane
Bryant, Fashion Bug and Catherines in early 2010, Bill delves into new and
innovative features during his Keynote session at eTail. Bill walks through the
relaunch, explains site enhancements (and exclusions) and presents tactics to
continue your pathway for growth during inclement times.
•
Examining the ways and means to control and direct your business
•
Walking through site relaunches for major branded websites
•
Analyzing customer data and creating reporting marketing metrics that
provide accurate internal targets
•
Becoming efficient in product development and site relaunches
•
Capitalizing on potential revenue streams in both acquisition and retention
marketing
brand? How are you dealing with these pressures?
Where are you investing your R&D dollars? How?
What will the future retail landscape look like? What opportunities are you
looking to capitalize upon to meet customer expectations in the future?
11.40
Networking And Pre-Lunch Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance
to win fantastic prizes! Prices will only be offered in the Solution Zone.
Track A: Analytics, Site Enhancements & Customer Engagement
12.25
Chairperson’s Opening Remarks
12.30
Kickoff Session! Lessons Learned From Engaging In
Conversations With Customers
Manish Mehta
VP Global Online
Dell
Many retailers struggle to understand how to integrate social media and
community content into their site. As this phenomenon continues to build
momentum, companies need to take aggressive steps in engagement and
transparency with their customers. Dell believes in the power of the customer,
and the user-generated contest is just the tip of the iceberg. Manish, head of
7
the global online business for Dell walks through the "dos" and "don'ts" from
Dell’s journey in social media and the front lines of customer engagement.
•
Discussing how to empower your organization to engage in conversations
with customers
•
Discovering where communities can add the most value and strategically
prioritizing your activities
•
Exploring future trends that you need to be thinking about now
1.05
4.00
Join your fellow retailers in the Solution Zone during the break for your chance
to win fantastic prizes!
4.40
As the head of analytics for Coastal Contacts, Braden is submerged in all aspects of
the online user experience on their website. Keeping analytics as the backbone of
the company to maximize each customer interaction throughout the entire
shopping experience is a central tenant at the company, and Braden brings his
analytical expertise to you.
•
Figuring out where in the process customers are abandoning their carts and
dropping off
•
Finding out what is causing this abandonment when you have all the right metrics
•
Possibly going external to get the solution
•
Getting insight into your customer’s spending patterns with the proper metrics
•
Using customer feedback to aid in your continuous changes
Meyar Sheik
CEO
Certona
1.40
5.15
Companies spend billions every year on Search and other online channels to
drive traffic to their sites, yet spend very little to maximize the conversion
opportunity with those same customers. Leave with an understanding of how
landing page and site optimization through Multivariate Testing can quickly
affect the success of any online Acquisition campaign, and how simple changes
to your landing pages can dramatically increase online sales. You'll also see realworld examples of Multivariate implementation and learn how multivariable
optimization provides Speed and Direction to the testing process that is
unavailable with traditional A/B testing methodologies. Finally, see how easy it is
to implement multivariable testing to your site.
•
Find out why Multivariate testing is an integral part of Online Marketing and
Site Design
•
See examples and results of multivariate testing
•
Learn when to use Multivariate techniques and when to use A/B techniques
•
Get real answers to your testing questions
Visit www.eTail2010.com for updates on participants! If you are interested in
attending, and are a qualified retailer, email Lori Hawthorne at
[email protected].
Workshop and Private Lunch Hosted by
This Invitation-Only, high-level networking session opportunity is exclusive for
eTail 2010! It is designed as a brainstorming and networking. Visit
www.eTail2010.com for updates on participants!
1.40
Lunch And Networking For All Attendees Hosted by
2:40
Panel Discussion: Examining The Analytical Side Of Site
Measurement For Increased Conversion Rates
5.50
Braden Hoeppner
Director of Web Sales
Coastal Contacts
Track B: Multi-Channel Marketing & Integration
12.25
12.30
Robert Fleener
Vice President of Business Development, Marketing, and Ecommerce
Meijer
Todd Dean
General Manager of eCommerce & Multi-Channel
Aldo Group
Misty Locke
President
Range Online Media
Angela Caltagirone
Director, eMarketing and Email Marketing
Williams-Sonoma Inc
Multi-channel marketers today are focusing on taking advantage of every selling
opportunity to their customer base. Maximizing lifetime value is a key for
survival. Understanding the nuts and bolts of multi-channel execution in the
current retail environment eliminates potential lost selling opportunities with
consumers. Our panel of online marketing gurus discuss challenges and
solutions to capture sales across all of your channels.
•
How have you managed through the last 6-12 months in the current
economic environment?
•
Do you see any impactful changes?
•
Have you been able to improve any operating metrics; returns, conversion,
response rates for your business? How?
•
What is the consumer mentality and mindset about retail? How has it evolved
and/or changed?
Bob Holden
VP North American Singles
eHarmony
8
Kickoff Panel Discussion! Keys To Surviving And Striving In A
Challenging Multi-Channel Retail Environment
Amy Lauer
VP Bananarepublic.com
Gap Direct
Effectively Leveraging Customer Feedback To Drive Innovation
And Improve User Experiences
In today’s ecommerce environment, everyone knows that innovation is crucial to
success. However, it’s important to quickly and cost effectively integrate input
from your customers into the product development cycle, ensuring internally
generated customer solutions actually meet their needs. The head of the North
American Singles business demonstrates customer-driven user experience
enhancements on the eHarmony website in this exciting presentation.
•
Utilizing software to get customer feedback on a weekly basis on all aspects
of site functionality and performance: going beyond having a “feedback”
button on your site
•
Innovating through continual testing: striving for a balanced mix of small and
large product improvements
•
Garnering user group feedback via weekly in-office interviews, interactions
with low-fi and high-fi prototypes of new ideas to validate whether the ideas
are on target and taking appropriate corrective actions if needed
•
Real examples of data and software used to record user interaction with the
eHarmony website
Chairperson’s Opening Remarks
Baris Cetinok
Director
Amazon Payments
Understanding how to action your analytics has been a topic of heated
discussion for years. Without accurate measurement and analysis of your
customer’s behavior, the ability to provide accurate business intelligence tools to
your team is virtually impossible. Understand strategies to optimize the user
experience and increase revenues with this informative panel discussion.
•
How are you effectively measuring and monitoring your analytics?
•
How can you use analytics to customize content for customers in the
shopping experience?
•
How do you use your analytics? What are the KPIs? What are the necessary
elements?
•
What ways can you use this information to make the shopping experience
more dynamic and engaging for your customers?
•
How can you model or segment instantaneously?
3.25
eTail 2010 Reception For All Attendees
For more information, please see page 4.
Ted McDonald
Web Analytics Manager
CARFAX
Larry Freed
President and CEO
ForeSee Results
Real World Multivariate Testing
Jim McDonald
Sr. Online Marketing & CRM Manager
Match.com
Concurrent Networking Sessions! CMO/SVP/EVP Workshop and
Private Lunch Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
It is designed as a brainstorming and networking workshop for CMO/SVP and
EVPs of retail exclusively. This session is limited to 20 participants and is a RetailerOnly activity. Participants include:
1.40
Leveraging Analytics To Get Your Customers Through The
Check-Out Process
Braden Hoeppner
Director of Web Sales
Coastal Contacts
Multi-Channel Personalized Product Recommendations:
Identifying Quick Wins And Quantifying The Value For MultiChannel Retailers
Using cases from leading multi-channel retailers, this session demonstrates best practices
for personalized product recommendations including the integration of multiple
channels, the critical success factors, quantifying the value of recommendations with A/B
testing and analytics, and quick wins for rapid results. Multi-channel retailers learn:
•
Personalizing their entire customer experience
•
Increasing AOV and sales
•
Implementing quick wins for 2010 and beyond
•
Quantifying the value of recommendations with A/B testing and analytics
Networking And Refreshment Break Inside The Solution Zone
1.05
Leveraging Email and Social Media to Drive New Customer
Acquisition
Ryan Deutsch
Vice President of Strategic Services
StrongMail
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
Key things discussed in this session include:
•
In-depth analysis of successful retail acquisition campaigns
•
Identifying and leveraging social influencers to expand your reach
•
Creating viral campaigns that tap key social motivators for your audience
•
Facilitating sharing with an interactive and engaging experience
•
Tracking and optimizing performance to maximize results
•
Remarketing strategies for your company's top influencers
1.40
Concurrent Networking Sessions! CMO/SVP/EVP Workshop and
Private Lunch Hosted by
5.15
Usability Enhancements In Multi-Channel Retail
Understanding customer behavior is intrinsic to enhancing the customer
experience. Do you monitor and consistently review your customer behavior?
Can you use this analysis to make specific changes to your website quickly?
Understand how customer behavior analysis can increase your sales, automate
merchandising processes and provide a better overall customer experience in
today’s multi-channel retail world.
Please visit www.etail2010.com for updates on this session’s speaker.
5.50
eTail 2010 Reception For All Attendees
For more information, please see page 4.
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
It is designed as a brainstorming and networking workshop for CMO/SVP and
EVPs of retail exclusively. Visit www.eTail2010.com for updates on participants!
1.40
Workshop and Private Lunch Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail
2010! It is designed as a brainstorming and networking. Visit
www.eTail2010.com for updates on participants!
1.40
2.40
Track C: Customer Acquisition & User Experience Innovation
12.25
Steve Kuzio
VP, Strategic Planning
ClearCommerce/Certegy
12.30
Lunch And Networking For All Attendees Hosted by
Economic downturns have a Darwinian effect – it weeds out the weak and
strengthens the strong. Once the dust settles, however, consumers are savvier,
have higher expectations, and demand better service. As Andy Grove said, “Bad
companies are destroyed by crisis. Good companies survive them. Great
companies are improved by them.” adidas embraced the recent downturn and
implemented an Innovation program focused on low-cost, low-risk opportunities
that better position the company for growth. This session examines how to
develop a balanced portfolio of opportunities; where to invest, divest, or stay the
course; and why now is the best time to an innovation program.
•
Defining a test and learn program
•
Creating a portfolio strategy
•
Evaluating opportunities
Jason LaRose
VP, Multi-Channel Business & Strategy – Online
Sears
Eoin Comerford
VP Marketing
Moosejaw
Steve August
Operational Vice President of Customer Marketing
Brookstone
1.05
Fraud and identity theft have created an unfavorable effect on e-commerce.
According to a study conducted by Synovate/GMI, over half of Internet users
today avoid buying online because they are afraid their financial information
might be stolen, and 49% of those who express concern about their information
security do not make online purchases at all. In order to build consumer
confidence, online retailers must visibly prove their Web site authenticity to the
shopper, so that they feel that the retailer is a trusted vendor. VeriSign's
customers have been able to increase online transaction rates by as much as 87
percent by demonstrating they are a trusted vendor.This presentation
summarizes the latest ways for businesses to demonstrate their trustworthiness
to potential customers and increase their competitiveness in the marketplace:
•
Case study presented by a leading online business (senior level executive from
a top retail customers of VeriSign which will be secured at a later date),
describing their use of the relevant technologies and methods, including their
experiences and results
•
Phish No Phish demo to exhibit the extent to which the web using public can
identify the most common methods of Phishing currently in action around the
world
•
An explanation of the different technologies underlying security trust
indicators and what they actually do with regard to online security
•
A starter guide to trust indicators that every company should evaluate
Today’s retail interactions are shaping the future multi-channel shopping
experience. How have multi-channel marketers evolved to meet the needs’ of
consumers? Is the multi-channel selling environment shifting into a new model,
and if so, what will that look like? Our panel of innovators present the outlook for
multi-channel retail tactics to capitalize on available market share, and strategies to
grow revenues for your business in all sales channels, now, and in the future.
•
What will the future of retail look like?
•
Is the gap between bricks and mortar and e-commerce shrinking?
•
Is the bricks and mortar model’s importance being minimized?
•
How can physical stores adapt to a new model?
•
How can e-commerce satisfy the need for immediate gratification vs. retail stores?
Breaking Down Silos: Marrying E-Commerce With Other Sales
Channels To Increase Revenues And Customer Lifetime Value
Brian Dean
VP Direct
BrooksBrothers.com
Brooks Brothers is focused on the multi-channel customer experience. As a luxury retail
brand, delivering relevant and timely marketing communications, as well as premier
customer service across all channels is key to retaining and acquiring customers during
inclement economic times. Brian takes you through the Brooks Brothers multi-channel
integration story. Leave with tactics to eliminate barriers to cross-channel communication,
increase lifetime value from your customer base and drive revenues no matter the channel.
•
Evaluating internal systems, technology and data requirements that can create
internal silos
•
Getting your multi-channel customer information integrated
•
Carrying your marketing strategy through multiple channels seamlessly
•
Generating a singular view of your customer both on-line and off-line
1.40
Workshop and Private Lunch Hosted by
Networking And Refreshment Break Inside The Solution Zone
This Invitation-Only, high-level networking opportunity is exclusive for eTail
2010! It is designed as a brainstorming and networking. Visit
www.eTail2010.com for updates on participants!
Join your fellow retailers in the Solution Zone during the break for your chance
to win fantastic prizes.
4.40
Concurrent Networking Sessions! CMO/SVP/EVP Workshop and
Private Lunch Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
It is designed as a brainstorming and networking workshop for CMO/SVP and
EVPs of retail exclusively. Visit www.eTail2010.com for updates on participants!
1.40
4.00
E-Commerce, Trust, And SSL
Tim Callan
VP Marketing, SSL
VeriSign
Rahmon Coupe
CEO
YourAmigo
3.25
Kickoff Session! A DownTurn Is A Terrible Thing To Waste:
Innovating Through A Downturn
Billy May
VP E-Commerce
Adidas
Panel Discussion: Understanding The Future Landscape Of
Multi-Channel Retail And E-Commerce
Dave Manly
VP/GM Away From Home and Consumer Direct
Keurig
Chairperson’s Opening Remarks
Multi-Channel Management – Creating A Consistent CrossChannel Shopping Experience
John Lazarchic
VP E-Commerce
Petco
The days of "siloed" web efforts for retailers fell by the way side years ago.
Driven by consumer behavior, new multi-channel initiatives endeavor to create a
more seamless shopping experience. This includes looking to replicate the brand
promise, increase loyalty and improve revenues across all sales channels. Leave
this session with the strategies to improve the customer experience across all
sales channels, increasing your top line and customer loyalty.
•
Understanding the critical nature of multi-channel initiatives for improved topline sales, profits and customer satisfaction
•
The quantifiable value of cross-channel transparency and consistency
•
Using technology to enhance the multi-channel experience
Sponsors:
1.40
Lunch And Networking For All Attendees Hosted by
2.40
Interactive Workshop: Moving From Marketing 1.0 to 2.0: A
Marketer’s Handbook For Online Retail
Jack Kiefer
President and CEO
Babyage
This fully interactive workshop ensures attendees walk away with specific tactics
to implement in the marketing world of today. Review core aspects of the web
experience to eliminate any potential lost opportunities to capture the sale. Jack
Kiefer, President and CEO of BabyAge demonstrates not only effective strategies
within his vertical, but actionable items that can be translated into your current
e-commerce initiatives.
9
•
•
•
•
•
3.25
Search: The untapped power of Bing
Maximizing affiliate relationships
Hitting home-runs with multi-variate testing
Get higher SEO rankings by re-examining your URL structure and focusing on
blogging
Looking for multiple venues to play in
Generating confidence with your customers regarding security of their payment
details is a necessity for all retailers. Tim provides an overview of a case study on
the positive impact that a comprehensive consumer credit program can provide a
company in a very challenging retail and credit environment. This presentation
showcases actionable and proven techniques to help you grow your business in
the short term, while strengthening your long term customer relationships
through alternative payment programs.
•
Implementing a “world class” consumer credit program
•
Improving Average Order Values by 20% or more
•
Increasing order frequency by over 30%
•
Dramatically improving new customer interaction and purchase behavior
•
Minimizing the negative impact of credit declines
Enhancing The User Experience In Multi-Channel Retailing
Michael Cooper
VP Specialty Channels
Home Depot
Over half of multi-channel retailers have little or no integration between store
and site. Some don’t even see integration as a priority. Yet industry experts
agree that uniting your channel strategy could be the key to keeping customers
engaged and satisfied. In order to meet evolving customer expectations you
have to do more than just have a presence in multiple channels. Home Depot
describes how to drive multi-channel customer engagement in this session
•
Determining a plan that increases brand awareness and customer loyalty simultaneously
•
Structuring your organization to effectively support a customer-centric business model
•
Listening to your customer: Finely tuning the various channels based on
customer feedback & client surveys
•
Enhancing the overall customer experience to increase revenues
4.00
5.25
Jacob Maslow
VP Marketing
Rainbow Appliance
Jacob Maslow leads marketing initiatives for one of the largest retail suppliers of
household appliances in the US. He is constantly looking for enhancements and
adjustments to the shopping experience that will pack a major punch site while
saving not only valuable budget, but internal resources. Jacob presents his tips
and tricks to generate website changes that immediately impact the customer
experience, increasing conversion rates and resonating with consumers.
•
Understanding the quick fixes that you can make to your site today
•
Revising your internal search placement
•
Adjusting your navigation methodology
•
Designing changes that you can make quickly to have a huge impact
Networking And Refreshment Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance
to win fantastic prizes!
4.40
Making Alternate Payments Work For Your Retail Business
Tim Engle
SVP Strategic Initiatives
Jewelry Television
Budget-Friendly Solutions That Make A Major Impact On Your
Site
5.50
eTail 2010 Reception For All Attendees
For more information, please see page X.
Main Conference Day Two
Wednesday, February 24th
Keynote Presentations, Panel Discussions And Interactive Networking
7.15
Registration & Networking Breakfast Inside The Solution Zone
7.55
Chairperson’s Opening Remarks
Carol Steinberg
SVP E-Commerce
ShopNBC.com
Lewis Goldman
SVP Marketing
1-800-Flowers
Robert Cell
Chief Executive Officer
MyBuys
8.10
Jamie Iannone
EVP Shopping
Barnesandnoble.com
Keynote Session: Go To Where The People Are - Distributing
Your Store
Lewis Goldman
SVP Marketing
1-800-Flowers
James Keller
SVP Marketing
Shoebuy.com
As the Internet moves to Web 3.0, e-commerce retailers have to bring their goods to
where their customers are congregating. Whether that be Facebook, Twitter, or on their
mobile device, thin applications that bring the ability to buy products within the
customers environment are critical to enabling retailers to continue to grow their
business. Like the pushcart salesman from several generations ago, retailers today need
to go where the people are. The SVP of marketing at 1800-Flowers discusses their
mobile, social and remote gift giving strategies in this lively opening Keynote session.
•
1800flowers.com history of innovation and the synergy between social
networking sites, mobile devices, and remote gift giving
•
Getting behind the success of Facebook, Blackberry, and iphone Shoplets at
1800-Flowers
•
Using Twitter as customer service and sales tool
•
Examining the future of e-commerce with Cloud computing and thin,
distributed applications
8.45
Michael Jones
Chief Revenue Officer
ChannelAdvisor
Sponsored by ChannelAdvisor, this session will feature an up-close-and-personal
look at Crocs, Inc., a designer, manufacturer and retailer of footwear for men,
women and children under the Crocs™ brand, and its strategy, tactics and tools
for selling footwear online.
Jay Custard, director of global online marketing for Crocs, will share the successes
and challenges Crocs has found within the online marketplace, and how Crocs is
continuously innovating its strategy to increase market share. Also, Custard will
give insight on what Crocs has in store to stay relevant and grow its online business.
Keynote Panel Discussion: Making Informed Decisions To
Prioritize Projects Based Upon Their ROI Potential
Marc Miller
SVP E-Commerce
Aeropostale
10
Heads of marketing, multi-channel and e-commerce are re-evaluating their shortterm and long-term strategies. Through the development of a strategy for
resource deployment that is not only beneficial in the short-term, but offers a “leg
up” in long-term, you can prioritize your initiatives effectively. Finding the correct
balance between short and long term goals guarantees success (and often the
difference between profit and loss). Hear this group of distinguished panelists
discuss internal road maps that drive growth long-term for their businesses.
•
How can you prioritize your initiatives based on conversion, lift rates, response
rates, etc.?
•
How can you identify the best metric for your organization that directly
correlates to an increase in sales dollars?
•
How can you develop an internal map for those aspects that are immediately
ROI-driving vs. non-ROI driving?
•
How can you ensure short-term updates are made on your site while driving
long- term growth for your business?
Keynote Session: Crocology: A Lesson On The Online Marketing
Strategy, Triumphs And Trials Of Crocs
Jay Custard
Global Online Marketing Director
Crocs, Inc.
9.20
Igor Gorin
CEO
SYSIQ
9.50
Quick Ten-Minute Stretch
10.00
Keynote Session: The Changing Landscape Of E-Commerce:
Digital, Commerce And Content
Jamie Iannone
EVP Shopping
Barnesandnoble.com
The ecommerce landscape is changing quickly, and new formats are emerging for
consumption of media – over 1MM books are available to be purchased
instantaneously…on new devices and those already in your pocket. Barnes & Noble
is leading the charge with innovation technologies such as mobile and digital book
readers. Their EVP of Shopping brings his expertise to eTail, presenting multi-channel
shopping experiences that capitalize upon the latest technologies available today.
•
Ecommerce landscape and new formats of consumption are emerging – music
and movies are increasingly moving digital, and ebooks are gaining in popularity
•
Digital formats increase the ability for consumers to engage with the product
•
Community and social shopping/sharing are becoming increasingly important
in building an engaging ecommerce experience.
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
10.35
Keynote Session: Beyond Ecommerce: Linking Solutions For
Customers Via The Web
COO/CFO/Operations Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
Designed as a brainstorming and networking workshop for heads of finance and
operations, this session is limited to 20 participants and is a Retailer-Only activity.
Join our roundtable facilitators and workshop participants at this session.
Sona Chawla
SVP E-Commerce
Walgreens
In leading multi-channel organizations, online continues to transform the way
products and services are delivered to customers. Walgreens, the nation’s largest
drugstore chain, entered the Ecommerce arena in 1998 by offering the ability to
refill prescriptions online. More than ten years later, Walgreens continues to
innovate and leverage the online channel to deliver on its strategy of “providing
convenient healthcare services and everyday retail needs through > 7,500 points
of care”. In this session, Sona Chawla, SVP of Ecommerce at Walgreens, provides
insights into Walgreens’ multi-channel strategy, including:
•
How the company with the “best corners in America” is taking convenience
to a whole new level
•
Linking content, commerce and community to provide holistic solutions to its
customers
•
Insight into how the online channel is changing the face of healthcare and the
role Walgreens
11.10
Visit www.eTail2010.com for updates on participants. If you are interested in
attending, and are a qualified retailer, email Lori Hawthorne at
[email protected]
1.40
Lunch And Networking For All Attendees
2.40
Panel Discussion: Focusing On Innovation To Move Customers
Through The On-Line Research Or Shopping Process Efficiently
And Easily
Andy Schepper
VP of Operations
Summit Sports Inc.
Bob Holden
VP North American Singles
eHarmony
Keynote Session: Designing For Growth In Multi Channel Retail
Steve Zapf
EVP Multi-Channel Management
Guitar Center/Musician’s Friend
Renee Racine
Director Online Customer Experience
Indigo Books and Music
We’ve all heard that multi channel customers spend more and are more loyal
than single channel shoppers. And even offline retail purchases typically begin
with online research. Retailers are consistently attempting to each “true multichannel integration”, but this an extremely difficult task to realize of the
necessary adjustments for an organization; including organizational redesign,
different incentives structures, and significant investment in technology. In this
session, examine the approach that Guitar Center is taking to re-engineer
operations and IT systems, while redesigning their organization. Maximize your
multi-channel retailing potential.
•
Multi-channel retailing doesn’t begin and end with Buy Online And Pick Up in
Store
•
Understanding that for some, re-assorting your catalog or retail mix will
better leverage the broader assortment available online or through in store kiosks
•
And for others it can mean new customer service and/ or fulfillment practices
•
Marketing and campaign management changes are almost always required
11.45
Networking And Pre-Lunch Break Inside The Solution Zone
Identifying the technologies that bolster your brand experience while
augmenting the sale guarantee that customers complete the purchase. How do
you determine the enhancements that are necessary for the user experience
versus deterring customers? This group of panelists, serving very different
audiences and industry segments, come to eTail to help you complete the sale
each and every time a potential customer visits your website.
•
What types of product information is necessary to expedite the sale?
•
What types of features and functionality get customers through the process
easily and efficiently?
•
How do these features correspond to a positive decision to make the purchase
immediately?
•
How are you differentiating your brand through enhanced customer experiences?
•
How can you create rich shopping environments that augment the sale?
•
What are the processes needed to get customers the information that they
need to buy today vs. coming back later?
3.25
Join your fellow retailers in the Solution Zone during the break for your chance
to win fantastic prizes! Prices will only be offered in the Solution Zone. Don’t
miss your chance to win!
Brian Swallow
VP Sales & Marketing
Football Fanatics
Track A: Usability & Customer Experience
12.25
Chairperson’s Opening Remarks
12.30
Kickoff Session! How Your Brand Can Succeed Online:
Communicating And Delivering Value In Your Retail Experience
Peter Leech
CMO
Onlineshoes.com
Esther Steinfeld
Public Relations Manager
Blinds.com
Ron Rogowski
Principal Analyst
Forrester
Web users are often frustrated by sites that offer more promise than value.
Likewise, cookie-cutter sites that lack brand personality can fail to keep their
customer’s interest. Websites successfully build brands when they can
communicate and deliver value in an emotionally engaging way by offering
useful, usable content and function. Principal Forrester Analyst Ron Rogowski
runs through the latest trends in building brand experiences that augment the
sale to increase immediate revenues for your retail business.
•
Insights into the role of the Web site in building brand
•
An understanding of why companies struggle to balance brand messaging
and user experience
•
Examples of companies that provide differentiating brand experiences on their
sites
•
Tips for ensuring that your site provides the brand experience your customers
expect
1.05
Video usage and integration into websites is not only gaining momentum, but
becoming an integral part of the shopping experience. How can you use video
to increase conversion rates? Facilitate the sale? As retailers from all areas of
the industry have successfully employed video, there is much to be gained from
hearing first-hand knowledge of successful video execution and implementation.
Understand the nuts and bolts of online video and integrate this strategy into
your web experience today.
•
How did you develop your online video strategy?
•
Are you outsourcing or generating video in-house? What are the pros and
cons for each strategy?
•
Where are you housing video on your website? Why did you make this decision?
•
Did you include embedded links to the product? Why or why not?
•
How can you include embedded links to the product?
•
How do you deal with potential bandwidth issues?
3.50
Epsilon Executive Case Study Presentation
Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1
U.S. Direct Marketing Agency. Services include strategic consulting, database
and loyalty technology, proprietary data, predictive modeling and a full range of
creative and interactive services including brand and promotional development,
web design, email deployment, search engine optimization and direct mail
production. In addition, Epsilon is the world's largest permission-based email
marketer. Epsilon is an Alliance Data company. For more information, visit
www.epsilon.com or call 1.800.309.0505
Getting the most out of your budget is top of mind for all retailers. How can you decide
which technologies, which user experience updates and which site enhancements
actually impact the customer so they convert immediately? How can you keep them
returning to your site? The head of digital media at Improvement Direct, a multi-site
retailer for home improvement products explains strategies to differentiate your website
and increase conversion rates while keeping your budget in check.
•
Evaluating digital technologies that serve to enhance the overall customer experience
•
Determining whether these technologies are applicable to your business model
•
Giving your customers ways to experience different aspects of your product
and immerse themselves in your brand experience
•
Rich Internet Application Technologies
•
Dynamic Imaging Solutions
•
Video imagery
•
Maintaining speed to market with internal resource allocation to implement
these technologies
Concurrent Invitation-Only Networking Sessions! CTO/CIO/Head
of Logistics Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail
2010! Designed as a brainstorming and networking workshop for CTO’s, CIO’s,
VP of IT/IS, Heads of Supply Chain and Logistics, this session is limited to 20
participants and is a Retailer-Only activity. Join our roundtable facilitators and
workshop participants at this session. Visit www.etail2010.com for more
information about participants.
Sponsors:
Enriching The Consumer Brand Experience While Keeping Costs
Low
Marissa Colwell
Director of Media
Improvement Direct
Presented By An Epsilon Speaker and Retail Client
1.40
Panel Discussion: Driving Returns From Online Video With An
Understanding Of The Nuts And Bolts Behind Execution
4.25
Wine & Cheese Reception Inside The Solution Zone
11
4.50
Retailer-Only Think Tanks &
Champagne Roundtables
•
(Completely vendor-free!)
After a full day of knowledge-gathering, obtain focused
solutions to your challenges in our retailer-led wrap-up sessions.
Enjoy quality one on one time with eTail retail speakers in this
Retailer-Only roundtable session. Please see page 4 for details…
•
•
•
5.55
Conclusion of Day Two
Track B: Social Media Technologies & Community
12.25
Chairperson’s Remarks
12.30
Kickoff Session! Retail Social Media: Creating A Dynamic Social
Strategy For Your Brand
3.15
1.05
How do you target your social media efforts for optimal ROI? At The Body Shop,
they engage with those communities that are passionate about the same things
that they are – from beauty to their values – to drive ecommerce sales. Ricci
shares The Body Shops’ successes (and failures), and explains how to experiment
without blowing your budget.
•
Finding your community – examples of campaigns that have worked
•
Choosing your content – how to decide what’s relevant
•
Measuring Success –what are the right metrics, and finally,
•
What happens when Ashton tweets about you?
3.50
Social sites such as Facebook and Twitter are shifting the way that consumers
interact with websites. In the past, e-commerce sites set expectations for users
on the internet, but now that leadership has shifted to customers on social
networking sites. If retailers can take cues from consumer interactions on social
networking sites, they can create a brand new type of shopping experience.
Customers can interact with a website in the way in which they would if they
were on a social networking site. In the past, Vision Retailing was falling below
their mark for product page views. Now the company has completely changed
the look and feel of their homepage and product detail pages to make their
website more interactive, and offer a real-time immersive shopping experience,
increasing their product page views by 50% in only ten weeks time. The head
of marketing for the company talks through this exciting and innovative case
study, sharing their lessons learned to enhance the customer experience.
•
Understanding the impact of social media in shaping customer expectations in
today’s marketplace
•
Making your website more interactive so consumers feel they are a part of
creating the experience that they want when they interact with your brand
•
Updating product views in real-time based upon consumer feedback on
your homepage
•
Creating a live announcement panel that shows customer behavior on the
website in real time
•
Using your homepage to drive specific product page views as your
customers are reviewing specific products in real-time
•
Adding a Live Twitter feed to your homepage
•
Adapting to consumer behavior in today’s digital market
•
Increasing product views and interactions on your website to drive revenues
and repeat page views
Akamai Executive Case Study Presentation
Akamai® provides market-leading managed services for powering rich media,
dynamic transactions, and enterprise applications online. Akamai Dynamic Site
Solutions allows enterprises to increase the global performance, reliability and
scalability of their web sites and applications. By leveraging Akamai's globally
distributed platform to deliver their content, customers improve application
response time, increase user satisfaction and protect their brand reputation. As a
complete online retail solution used by 87 of the top 100 Internet retailers in the
US, Akamai enables online retailers to increase customer conversion rates and
improve online sales while providing instant scalability for web site demand
surges, including seasonality peaks and marketing promotions. To experience
The Akamai difference, visit www.akamai.com.
Concurrent Invitation-Only Networking Sessions! CTO/CIO/Head
of Logistics Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
COO/CFO/Operations Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
4.25
Wine & Cheese Reception Inside The Solution Zone
Visit www.eTail2010.com for updates on participants. If you are interested in
attending, and are a qualified retailer, email Lori Hawthorne at
[email protected]
4.50
Retailer-Only Think Tanks (Completely vendor-free!)
1.40
Lunch And Networking For All Attendees
2.40
Panel Discussion: Cost-Effective Innovations In Social Media
That Drive Sales
Ricci Wolman
Director Online Marketing
The Body Shop
Please see page xx for details…
5.55
12.25
Chairperson’s Remarks
12.30
Kickoff Session! Walmart.com Executive Presentation
Linda Pacheco
Director Consumer Insights
Walmart.com
Linda Pacheco, Walmart.com’s Director of Customer Insights has developed the
company’s first attidunal, needs-based, behavioral segmentation customer and
prospect database for increasing repeat and conversion rates. She has also
improved campaign messaging and targeting via email ad campaigns and instore signage. Linda brings her customer satisfaction, customer attitude and
usage and ad effectiveness know-how to eTail during this dynamic session. Visit
www.etail2010.com for additional session details.
Lauren Coberly
Director of Worldwide Marketing, Kodak Direct
Eastman Kodak
Rich Lesperance
Director of Online Marketing
Walgreens
Prashant Nedungadi
Co-founder and CEO
IMshopping
Everyone is talking about Twitter strategies and Facebook pages. But what
specific social sites are revenue-driving for retailers? How can you tie social
marketing across your sales channels? Where can you find an ROI? Our group
of social media mavens tackle the toughest questions surrounding social media
strategy today. Bring plenty of questions for this interactive panel discussion.
•
How are you integrating Twitter, Facebook into your marketing strategy?
Conclusion of Day Two
Track C: Online Media & Customer Insights
Jamey Maki
Director of eCommerce & Online Experience
Golfsmith
12
Using Social Media Outlets As A Template To Create A New
Customer Experience On Your Website
Frank Malsbenden
VP/GM
Vision Retailing
Pedro Santos
Chief Strategist, eCommerce
Akamai Technologies and Retail Client
1.40
Engaging The Right Communities To Drive Ecommerce Sales
Ricci Wolman
Director Online Marketing
The Body Shop
Keith Mercier
VP Gap Online
Gap Inc.
Gap has stepped heavily into the social media arena. With the “Born to Fit”
Facebook campaign linking users to the Gap.com website and blogging
partnerships, they are engaging with their customer base where they are already
discussing fashion- in the social media realm. The VP of Gap.com delves into Gap’s
social strategy, uncovering lessons learned and strategies to move forward into the
social world of tomorrow.
•
Putting together a strategy based on the voice of the consumer vs. big
branding pushes
•
Developing an online social community on your website
•
Using product recommendations and testimonials
•
Creating loyalty programs for customers that engage with your brand across
multiple social marketing vehicles
•
Offering adding previews to product, free sampling and discounts
•
Measuring and testing the success of your social programs to make necessary
adjustments
How do you identify revenue-driving tactics for Facebook, Twitter?
•
Is micro-tweeting a good strategy on Twitter?
In which vehicles have you been testing?
How do you allocate resources around your social media strategy?
•
What does an internal team look like for social media strategies?
•
Who is the right type of person to handle these initiatives internally?
•
How long should they spend focusing on this strategy?
Have you been able to sell more products using these social vehicles?
•
How are you measuring the ROI of your social media strategy?
1.05
Email Plus: Thinking Beyond The Inbox
Morgan Stewart
Director, Research and Strategy
ExactTarget
ExactTarget’s Morgan Stewart presents the next generation of email and one-toone marketing. Hear how brands around the world are achieving unparalleled
success by transforming email into a personalized, customer-driven messaging
channel by using email in tandem with social media, text messaging, CRM, web
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
Frank Malsbenden
VP/GM
Vision Retailing
analytics and off-line channels.
•
Integrating new channels into email marketing programs can deliver relevant
content to customers and enable them to share the message via text
messaging and social media
•
Increasing relevancy and targeting of email messages using CRM and Web
analytics can increase campaign effectiveness and boost ROI
•
Receiving the latest research on customer preferences and adoption of
emerging media such as SMS and social media
•
Understanding how companies around the world are harnessing the power of
multiple messaging channels in tandem with email to drive increased engagement
1.40
Ensuring your website provides the best possible customer experience has always
been and of course is a necessity today. Customers are scouring the web frequently,
so understanding the best means to merchandise your products and manage your
content is a must. Our panelists review the usage of rich media and general
merchandising strategies to ensure your web experience is differentiated, functional,
and effective in converting customers every single time they visit your site.
•
How are you using rich media to increase conversion rates on your website?
•
What new techniques have you implemented?
•
What are the benefits and pitfalls of outsourcing the development of
merchandise configurators?
•
How much should you allocate your budget to merchandise in rich media?
•
Is rich media merchandising ultimately a branding tool or transactional tool?
Concurrent Invitation-Only Networking Sessions! CTO/CIO/Head
ofLogistics Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
COO/CFO/Operations Workshop and Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!
3.25
Please visit the sessions in Tracks A&B, presented by Football Fanatics,
Onlineshoes.com, Vision Retailing, Blinds.com, Indigo Books & Music and
The Body Shop.
Visit www.eTail2010.com for updates on participants and a full session description.
1.40
Lunch And Networking For All Attendees
2.35
Examining Merchandising Strategies In Rich Media To Increase
Average Order In Conversion
Conclusion of Track C!
4:25
Wine & Cheese Reception Inside The Solution Zone
4.50
Retailer-Only Think Tanks
Hosted By eTail 2010 Advisory Board Members
(Completely vendor-free!)
Please see page 4 for a full description of the moderators for this interactive
networking session.
Arnold Sookram
Director, Retention Marketing
Backcountry.com
5.55
Conclusion of Day Two
Mobile Commerce &
Social Media Summit
Thursday, February 25th
Interactive Workshops Focusing On The Bleeding Edge Of Retail- Mobile and Social Media!
Completely Brand New for eTail! Keep your finger on the pulse of the retail. The monetization of emerging channels such as mobile and social at
the forefront of the industry. This interactive summit is dedicated to retail innovations in mobile and social media. Get your questions answered by
attending this Brand New Summit at eTail 2010. Our retail experts are here to share their knowledge so you can profit from emerging channels today.
7.45
Registration & Networking Breakfast
8.15
Chairperson’s Opening Remarks
opportunities today? Attend this session and hear specific case studies from
your peers. Understand how to create a successful mobile campaign.
•
Creating a bridge between online and offline integration via handheld devices
•
Creating efficient consumer tracking methods via barcodes, couponing and
promotion codes
•
Segmenting and targeting messages based on geographic location
Marci Troutman
Founder
Siteminis Inc.
WORKSHOP A:
MOBILE COMMERCE & MOBILE MARKETING WORKSHOP
8.30
9.40
Mickey Khan
Editor-in-Chief
Mobile Marketer
Keynote Session: Examining The Affect Of Mobile Commerce On
Consumer Purchase Behavior
Please visit www.etail2010.com for updates on panelists.
Peter Elarde
SVP/CMO
Shutterfly
Shutterfly, a leading photo-sharing and publishing retailer, has taken the lead in
mobile commerce and application development. Their photo-sharing application
for the iPhone and iPod Touch lets customers upload, view and share their
Shutterfly photos from anywhere. They’ve fully integrated the capabilities of
mobile users into the Shutterfly customer experience, allowing users to share,
post and save photos seamlessly. Their Chief Marketing Offer presents a
Keynote session at eTail, outlining their latest mobile innovations that build
customer loyalty and increasing revenues for their business.
•
Utilizing new mobile innovations to reach global consumers
•
Setting up the infrastructure requirements necessary to provide mobile
solutions to consumers
•
Understanding how mobility is going to change how businesses conduct
business
•
Going beyond new form factors and ways to access brands
•
Taking advantage of the impact of mobile on consumer purchase and retail
communication behavior
•
Providing web interfaces for consumer mobile access to your retail experience
and going beyond text-based mobile sites
9.05
Identifying Retail Opportunities In Today’s Environment: Mobile
Strategies For The Future
Please visit www.etail2010.com for updates on speakers.
Retail proliferation in today’s mobile market is expanding rapidly. New
application development is happening only a weekly basis, and the mobile
channel is being integrated into the marketing plans for retailers both large and
small. Where is mobile headed in the future? How can you capitalize on mobile
Sponsors:
Panel Discussion: Driving Incremental Revenue Through
Enhanced Mobile Customer Experiences
The debate surrounding getting an ROI on mobile strategies has been increasing
as 3G adoption becomes standardized. Almost every retailer today has a mobile
application or is at the very least, considering one. How do you sort through
“the talk” and identify exactly what strategy is needed for your business? Our
team of mobile experts field this question and many more in this interactively
and lively panel discussion. Get your mobile questions answered here.
•
How does 3G adoption impact your mobile strategy development?
•
How can you optimize your mobile website for the best mobile customer
experience possible?
•
How can you market to customers through mobile?
•
Are you creating mobile applications?
•
Are you using RSS?
•
How can you generate revenue through mobile strategy?
10.15
Coffee & Refreshments
WORKSHOP B:
SOCIAL MEDIA
10.40
Keynote Session: Online And Social Are The New Advertising
Forms And Everyone In Your Company Has An Opinion About
Their Execution
Jim Hilt
DVP Manage My Home and Online Services
Sears Holding Corporation
Have you ever had a great idea about how to build better relationships with your
customers? Building new online experiences and social programs that will create
meaningful relationships with your customers while working in a large company
13
can be a double-edged sword. Theoretically, more resources are available to you
but those resources are accompanied by internal opinions, ideas and potential
distractions. Jim helps solve this condundrum. In this session, explore:
•
Building great online and social experiences for your customers to increase
conversion
•
Leveraging internal resources available to you
•
Eliminating distractions that are part of working in a large company
11.15
11.50
Jamey Maki
Director of eCommerce & Online Experience
Golfsmith
Obtaining specific examples of social media is difficult as many retailers do not have
quantifiable results for their campaigns. In this session, the Director of E-Commerce
and online customer experiences at Golfsmith outlines their success with tying sales
back through social campaigns, proposes new measurements around brand
valuation and explains proper usage of Facebook and Twitter within your larger
marketing campaigns.
•
Using Facebook & Twitter for engagement first and focusing on sales second
•
Leveraging User Generated Content (UCG) on your site and within social
networks
•
Tracking sales driven through social media and attaching a “brand” value to
interactions/impressions for offsite activity
Creating A Social Media Framework Within Your Organization
Leisa Glipsy
Director of E-Commerce
Waterford Wedgewood Royal Doulton
Retailers from all areas of the industry are moving into the social media realm.
Companies with strong brand legacies can easily make this shift, and reap the
benefits of having a specific tactical strategy. The head of online marketing for
Waterford Wedgewood Royal Doulton discusses the means to organize your
internal resources and execute a social media strategy successfully.
•
Getting your social program started and understanding the challenges before
implementation
•
Setting up an overall strategy and matching the social media tools to reach
those goals
•
Identifying the right internal resources to support your goals
•
Understanding if the resources vary by channel
•
Creating moderation policies and putting rules in place
•
Making sure your program hits your goal and projects the brand image intended
Driving Sales And Interaction With Social Media
12.25
Lunch and Conclusion of Summit
Just In Time To Catch Your Flight From Palm Springs!
About the eTail 2010 Sponsors
About the eTail 2010 LEAD SPONSORS
Akamai® provides market-leading managed services for powering rich
media, dynamic transactions, and enterprise applications online. Akamai
Dynamic Site Solutions allows enterprises to increase the global
performance, reliability and scalability of their web sites and applications. By leveraging
Akamai's globally distributed platform to deliver their content, customers improve
application response time, increase user satisfaction and protect their brand reputation.
As a complete online retail solution used by 87 of the top 100 Internet retailers in the US,
Akamai enables online retailers to increase customer conversion rates and improve online
sales while providing instant scalability for web site demand surges, including seasonality
peaks and marketing promotions. To experience The Akamai difference, visit
www.akamai.com.
Launched in 2006, Baynote delivers on-demand solutions for
recommendations and social search. By automatically generating the
best content and products, the Baynote Collective Intelligence
Platform (CIP) increases online revenue, leads and impressions. Baynote serves over 4
billion recommendations each month to ecommerce, media, and enterprise customers,
including Expedia, Intuit, Motorola, NASA, Symantec, TurboTax, The Knot, Urban
Outfitters, US Appliance, and VMWare
Certona is the creator of Resonance®, a real-time personalization and
revenue optimization platform for multi-channel retailers. Resonance
automates a company’s ability to provide individualized experiences
and product recommendations in real-time, increasing average order value and revenue
per visit. With seven patents pending, the “self-optimizing” system is powered by
sophisticated neural networks and a portfolio of algorithms to deliver real-time product,
content, and promotional offers through multiple channels – web, email, call center,
point-of-sale, and mobile. Clients are typically up and running in less than a month, and
include some of the most recognized online and multi-channel retail brands across all
popular verticals. For more information, visit www.certona.com.
ChannelAdvisor helps the world sell online with applications
that enable retailers to efficiently distribute their products across
multiple online channels, drive shoppers to those products and then convert those
shoppers into customers. The ChannelAdvisor platform empowers retailers to distribute
their products across multiple online marketplaces, comparison shopping sites and search
engines. ChannelAdvisor’s rich media offerings and storefront applications enable retailers
to provide an engaging online shopping experience that represents their brand and is
optimized to convert shoppers into buyers. Headquartered in Research Triangle Park, NC,
ChannelAdvisor has offices in Atlanta, Seattle, New York, the United Kingdom, Australia,
Ireland and Germany. www.channeladvisor.com
Epsilon is the industry’s leading marketing services firm. Ad Age ranks
Epsilon #1 U.S. Direct Marketing Agency. Services include strategic
consulting, database and loyalty technology, proprietary data, predictive modeling and a
full range of creative and interactive services including brand and promotional
development, web design, email deployment, search engine optimization and direct mail
production. In addition, Epsilon is the world's largest permission-based email marketer.
Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call
1.800.309.0505
ExactTarget, Inc. is a leading global provider of on-demand email
and one-to-one marketing solutions. The company’s software as a
service technology provides organizations a single platform to connect with customers via
triggered and transactional email, integrated text messaging, voice messaging, landing
14
pages and social media. Supported by collaborative global services teams, ExactTarget’s
technology integrates with more sales and marketing information systems than any other
in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and
Webtrends among many others. ExactTarget’s software powers permission-based multichannel communications for thousands of organizations around the world including
Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The
Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint,
Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
As the leader in online customer satisfaction measurement, ForeSee Results
captures and analyzes online voice of customer data to help organizations
increase sales, loyalty, recommendations and website value. Using the
methodology of the University of Michigan’s American Customer Satisfaction Index
(ACSI), ForeSee Results identifies the improvements to websites and other online
initiatives with the greatest ROI. With more than eight years of experience measuring
online customer satisfaction and benchmarks across dozens of industries, ForeSee Results
offers unparalleled expertise in customer satisfaction measurement and management.
StrongMail Systems provides businesses with commercial-grade,
on-premise solutions for marketing and transactional email.
StrongMail integrates its proven email delivery, tracking and campaign management
software on high-performance servers that are optimized for maximum deliverability. In
addition to providing superior control, security and integration capabilities, StrongMail's
in-house approach offers companies a more powerful and cost-effective alternative to
homegrown or outsourced solutions. Only StrongMail enables its customers to centralize
all bulk and event-triggered email on a single, complete platform that is built from the
ground up for high-performance email delivery. For more information, visit
www.strongmail.com.
VeriSign is the trusted provider of Internet infrastructure services for the
networked world. To protect Web sites and critical data, VeriSign offers
Secure Sockets Layer (SSL) Certificates, and is the SSL Certificate provider
of choice for 93% of the Fortune 500. And to strengthen and protect consumers’ digital
identities, VeriSign® Identity Protection incorporates a comprehensive defense with
integrated services and a network approach. Finally, as the authoritative directory
provider of all .com, .net, .cc, and .tv domain names, VeriSign offers trusted services that
globalize access to the Internet. Additional news and information about the company is
available at www.verisign.com.
About the eTail 2010 SEARCH SUMMIT SPONSORS
Certona is the creator of Resonance®, a real-time personalization
and revenue optimization platform for multi-channel retailers.
Resonance automates a company’s ability to provide individualized
experiences and product recommendations in real-time, increasing average order value
and revenue per visit. With seven patents pending, the “self-optimizing” system is
powered by sophisticated neural networks and a portfolio of algorithms to deliver realtime product, content, and promotional offers through multiple channels – web, email,
call center, point-of-sale, and mobile. Clients are typically up and running in less than a
month, and include some of the most recognized online and multi-channel retail brands
across all popular verticals. For more information, visit www.certona.com.
Named "Technology Platform Search Marketers Can't Live Without" at the
SES Awards, ClearSaleing's advertising portfolio management platform helps
marketers identify ways to more effectively and profitably allocate ad spend
across a complex mix of online advertising investments.
ClearSaleing is a thought leader in the growing scientific field of attribution management and
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing
and externally published articles, white papers and other material focused exclusively on
attribution management. ClearSaleing’s unique ability to give marketers telescopic insight into
their online ad investment is attracting major brand customers such as American Greetings
and Nationwide Insurance. The company was founded in 2006 and is headquartered in
Columbus, Ohio. For more information, please visit www.ClearSaleing.com
eSearchVision is a search engine marketing firm used by many
of the largest brands across the world. Continuously refined and
improved by a team of engineers working hand-in-hand with
Quality Score expert account managers, the eSearchVision V5 platform is at the forefront
of paid search management technology. We pride ourselves providing the smartest SEM
solutions and offer both licensing of our V5 platform and full agency support.
Easy to Implement, Cost Effective and Quick Way of Improving
Organic Search Revenue
YourAmigo is a well-known innovator in organic search.
YourAmigo’s Spider Linker™ is a managed services whichfinds significant volumes of new
traffic and new sales for its clients worldwide through an untapped new sales channel in
organic search. Spider Linker™ is increasing the volume of traffic and sales and
generating millions of dollars in new organic search revenue for clients in 32 countries.
New Revenue Within 4 weeks for Larger Websites - over the last three years YourAmigo
has undertaken comprehensive research and trials with clients who have very large
websites and, using a new “portfolio approach” to organic search, we have been able to
grow the volumes of traffic and revenue for our clients within 4 weeks from go live, with
clients experiencing increases in organic search revenue of more than 300% in less than 3
months and only 1 hour of their IT involvement.
Pay-for-Performance , Low Risk - Spider Linker’s pay-for-performance offering uses a
portfolio of organic search marketing services, including scalable SEO, rapid ultra long tail
optimization, search engine and searcher gap analysis, contextual merchandising on the
search engine results landing pages, optimizing for Ajax-based reviews, on-the-fly
insertion of marketing content, multi-variate testing and multi-lingual optimization in
more than 50 languages. Spider Linker™ is delivering volumes of new sales and ROI that
far exceed manual SEO. Increase your sales now - contact YourAmigo on 1-800-816-7054
or [email protected]
About the eTail 2010 EMAIL & PERSONALIZATION SUMMIT SPONSORS
BlueHornet makes it easier for retailers to create highly targeted
email campaigns that evolve through the customer lifecycle by
engaging customers as their wants, needs, and motivations change
over time. BlueHornet’s newest email marketing solution, called eMs Commerce
Optimizer, is built exclusively for retail marketers. It combines powerful data management
tools, proven lifecycle messaging techniques, and innovative pricing options to provide
the value, flexibility, and strength retail organizations need to drive revenue. BlueHornet
belongs to the Digital River family of companies (NASDAQ: DRIV), which offers merchants
highly specialized, advanced online solutions for growing global online businesses.
Certona is the creator of Resonance®, a real-time personalization
and revenue optimization platform for multi-channel retailers.
Resonance automates a company’s ability to provide individualized experiences and
product recommendations in real-time, increasing average order value and revenue per
visit. With seven patents pending, the “self-optimizing” system is powered by
sophisticated neural networks and a portfolio of algorithms to deliver real-time product,
content, and promotional offers through multiple channels – web, email, call center,
point-of-sale, and mobile. Clients are typically up and running in less than a month, and
include some of the most recognized online and multi-channel retail brands across all
popular verticals. For more information, visit www.certona.com.
Experian CheetahMail is the trusted service provider of email
marketing and customer intelligence technologies for top enterprises
worldwide. With the industry's largest client services teams, featurerich email technology and a broad range of data management options, Experian
CheetahMail enables clients to build data-driven, relevant relationships with their
customers. Servicing the world's most recognizable brands, Experian CheetahMail's
globally diverse client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM,
Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of
Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New
York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris,
Barcelona, Düsseldorf, Sydney, Auckland, Singapore, Hong Kong, Beijing, and Melbourne.
For more information, please email [email protected].
Listrak is a Gold Standard provider of enterprise engagement marketing
solutions and services. Our messaging solutions deliver marketing intelligence
aligned to business goals to achieve greater efficiency and ROI. Listrak is
passionate about solving business issues by providing innovative solutions, sound strategy,
and email marketing expertise. Clients like Navistar, Motorola, Waterford, and Quest
Diagnostics rely on Listrak to help them accelerate and capitalize on intelligent messaging.
Listrak provides best-in-class innovative messaging solutions that help clients build one-toone email campaigns that engage customers and prompt desired behaviors. Listrak has two
solutions, Listrak Enterprise and Listrak Conductor. Learn more at www.listrak.com
Monetate lets you know who is visiting your online store and delivers
content personalized for each shopper. It's like changing signs in your
shop based on who is shopping. Just add the Monetate tag to your
pages and you're ready to give each visitor a personal, relevant, and compelling online
shopping experience. Monetate's "zero I.T." solution segments traffic across more than 50
dimensions. Our Personalization Managers analyze store performance and work with you to
craft revenue building messaging and promotional campaigns you can track in real time via
the Monetate Dashboard. Clients include some of the largest and most influential brands in
online retailing.
Sponsors:
MyBuys is the leading provider of personalized product
recommendations for online retailers. The company builds deep profiles
based on each individual shopper’s behavior, then uses a patented portfolio of algorithms
and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients
are increasing average order value by 45%, improving conversion rates by 90%, and
boosting overall online revenue 10-30%. Premier retailers—including Wine Enthusiast,
Armani Exchange, Lancôme, SKECHERS, dELiA*s and Cost Plus/World Market—rely on
MyBuys to offer dynamically merchandised, personalized recommendations for their
shoppers on the web and in all forms of email. Based in Redwood City, Calif., MyBuys is a
privately held company. www.MyBuys.com
Silverpop's Engagement Marketing suite enables companies
worldwide to turn prospects into loyal customers through the
creation, automation and delivery of relevant online messaging.
Companies rely on the Silverpop Engage platform to execute marketing campaigns that
reach millions of individuals—one at a time—enhancing lifetime customer value and
brand loyalty. Silverpop's Engage B2B platform seamlessly scores and nurtures sales leads
and measures return-on-investment. With offices in the United States, England and
Germany, Silverpop’s engagement marketing technologies are used by industry-leading
brands including Fossil, Siemens, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton
Mifflin and more. For more information visit www.silverpop.com.
Responsys is a leading global provider of on-demand marketing
solutions that empower businesses to market more effectively
through email, web, print, mobile, and social media channels.
Since 1998, Responsys hosted solutions have served as proven alternatives to expensive,
on-premise marketing software, helping companies across industries improve the
efficiency, effectiveness, and profitability of global marketing operations. Responsys
leverages proven methodologies, current best practices, and open technology to offer
marketer-centric products and services designed to drive the fastest ROI in the marketing
industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands
such as Continental Airlines, LEGO, Men’s Wearhouse, and Salesforce.com. For more
information, visit http://www.responsys.com.
Yesmail is a recognized industry-leading provider of online emarketing
solutions. Yesmail was awarded a “leader” designation in Forrester’s Q4 2007
Forrester Wave™ report for Email Marketing Service Providers, as well as
“Market Leader in the Large-Enterprise Service Provider Category” for the
2008 Jupiter Buyers Guide of Email Marketing Service Providers. Built on a solid core of
innovative technology, Yesmail offers a complete portfolio of email marketing solutions
for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct,
Yesmail Media and Yesmail Data Boost. Yesmail exceeds the expectations of Fortune 500,
mid-size companies and small businesses worldwide powering their strategies with highly
trained account teams and best practices consulting. Clients specializing in consumer
products, retail, publishing, travel and finance are well served globally with awardwinning solutions localized in single-byte and double-byte languages. Yesmail was
founded in 1997 and is a subsidiary of InfoUSA. Yesmail corporate headquarters are
located in Portland, Oregon, USA and has offices in Atlanta, Los Angeles, San Francisco,
New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit
www.yesmail.com or call 1.877.Yesmail.
About the eTail 2010 SOCIAL MEDIA & MOBILE COMMERCE
SUMMIT SPONSOR
Siteminis is the leading customized mobile commerce provider today,
delivering a holistic solution to help companies attract and engage new
customers through an innovative revenue stream. Our leadership team has more than 60
years and a rich, diverse background in ecommerce, technology, software development
and the retail industry – both big box and boutique, including home improvement,
electronics, fashion and more. Our project management team has unparalleled experience
in e- and m- commerce and is well-equipped to provide professional support tailored to
meet your needs. We provide technology and consulting services, which are seamlessly
integrated into your internal resources to develop a solution that supports your online
marketing and brand strategy.
About the eTail 2010 MAIN AGENDA MODERATOR/CHAIRPERSONS
Amazon Services is a trusted business solution that empowers
sellers to grow sales with Amazon innovations, while uniting them
with tens of millions of buyers. We help sellers grow their business by providing proven
tools that reduce costs and grow sales including, but not limited to Selling on Amazon,
eCommerce, fulfillment operations, payments processing and pay per click advertising
from the Amazon.com site.
Amazon Payments provides consumers, merchants, and developers
with the simple way to pay and get paid online. For retailers,
Amazon Payments offers Checkout by Amazon, a complete e-commerce checkout and
payment solution enabling tens of millions of Amazon customers to buy on your website
using the shipping addresses and payment information stored in their Amazon.com
accounts. Checkout by Amazon provides your customers with the same secure and
trusted checkout experience available on Amazon.com today. Checkout by Amazon's 1Click® and Express Lane Checkout features enable customers to purchase without leaving
your site. Retailers currently offering Checkout by Amazon include Patagonia.com,
Jockey.com, and Scentiments.com. www.amazonpayments.com
ClearCommerce® delivers the only suite of multi-channel
payment and risk management solutions addressing Point-ofSale, Internet, and Mail Order/Telephone Order.
CommercePointe®, our hosted suite of PCI compliant services and e-check solutions,
combines an arsenal of integrated fraud detection technologies with automated order
15
review and payment processing tools that enable merchants and service providers to offer
more alternative payment options to their customers while operating secure and efficient
online businesses.
MyBuys is the leading provider of personalized product
recommendations for online retailers. The company builds deep
profiles based on each individual shopper’s behavior, then uses a
patented portfolio of algorithms and real-time optimization to deliver the most relevant
recommendations. MyBuys’ clients are increasing average order value by 45%, improving
conversion rates by 90%, and boosting overall online revenue 10-30%. Premier
retailers—including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS, dELiA*s
and Cost Plus/World Market—rely on MyBuys to offer dynamically merchandised,
personalized recommendations for their shoppers on the web and in all forms of email.
Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
Rosetta is the largest independent Interactive Agency in the U.S.,
and among the top 10 overall. Our Consumer Products and Retail
team is comprised of experts in eCommerce strategy, marketing
and technology. We design and execute programs that drive real business results. Some
of our retail clients include Coach, Express, Fossil, OfficeMax, Perry Ellis, philosophy,
Scholastic and Tractor Supply Company.
About the eTail 2010 MAIN AGENDA PANEL DISCUSSION SPONSORS
Founded in 2003, Dotomi, Inc. is helping marketers rethink display
advertising with a new approach called Personalized Media. This
approach allows decisions such as the banner creative and media
placement to be determined in real-time at the user and impression level. By making
every online impression unique, consumers enjoy more meaningful advertisements and
companies enjoy higher returns and improved user engagement. The company has
experienced hyper growth in the 3 years since raising venture capital and services 3 of the
top 10 online retailers and 3 of the top 4 travel aggregators. For more information on
Dotomi, visit www.dotomi.com
IMshopping is a shopping assistance community and social media
communications platform for online retailers. The company's
Merchant Answers service helps online retailers leverage social media like Facebook and
Twitter to convert shoppers into buyers, drive additional organic traffic, create a
community for pre-sales assistance, and connect with their customers. For more
information, please visit www.imshopping.com or contact [email protected]
Range Online Media is a leading search and interactive marketing
agency that delivers measurable success through comprehensive,
online marketing services, including paid search marketing, search engine optimization
(SEO), online media placement and social media, strategic planning, performance
optimization and more. Range prides itself on collaboration between technology and
human interaction to manage campaigns effectively and efficiently. Range Online Media
currently offers strategic leadership and campaign management services to Cole Haan,
Neiman Marcus, Bergdorf Goodman, GAP, Calvin Klein, L’Occitane en Provence, Godiva
Chocolatier, Burberry, and many other smart clients. We were proud to have received the
highest average client satisfaction rating in the paid search industry by Jupiter Research for
the last four consecutive years. We are headquartered in Texas and have offices in New
York and Utah. Please visit our website at www.RangeOnlineMedia.com
SysIQ has 10+ years experience partnering with clients to grow their online
business, creating customer-centric experiences, deploying leading on-demand
technologies, and securely managing operating systems, databases,
applications and hardware with 99.99% uptime guaranteed. As a leading ecommerce solutions provider for multi-channel and mail-order retailers SysIQ is committed
to developing long-term value and ROI for its clients. SysIQ is headquartered in San
Francisco, California. Clients include Action Village, Noble Sales, SamAsh, and Smithsonian.
About the eTail 2010 MAIN PROGRAM DAY ONE LUNCHEON HOST
Proclivity enables online retailers to execute revenue-generating, direct
marketing campaigns based on their customer's individual valuations, and
forecasted willingness to buy. Proclivity accomplishes this by gathering all of
a retailer’s consumer data into its unique Consumer Behavior Bank, scoring
each consumer and generating individual valuations by product. Marketers can use this
information to easily create and launch highly targeted campaigns through the
consumer’s preferred channels, with success metrics in excess of 20% revenue lift and
300% ROI. The Proclivity platform also helps retailers retain existing customers and
acquire new ones. For more information, visit www.ProclivitySystems.com
About the eTail 2010 CMO/SVP/EVP WORKSHOP &
PRIVATE LUNCHEON HOST
Tealeaf provides online customer experience management solutions and
is the unchallenged leader in customer behavior analysis. Tealeaf’s CEM
solutions include both a customer behavior analysis suite and customer
service optimization suite. For organizations that are making customer experience a top
priority, these solutions provide unprecedented enterprise-wide visibility into every visitor’s
unique online interactions for ongoing analysis and web site optimization. Online
executive stakeholders from ebusiness and IT to customer service and compliance are
leveraging Tealeaf to build a customer experience management competency across the
organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and
is privately held. For more information, visit www.tealeaf.com
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About the eTail 2010 WORKSHOP & PRIVATE LUNCHEON HOST
VeriSign is the trusted provider of Internet infrastructure services for the
networked world. To protect Web sites and critical data, VeriSign offers
Secure Sockets Layer (SSL) Certificates, and is the SSL Certificate provider of choice for
93% of the Fortune 500. And to strengthen and protect consumers’ digital identities,
VeriSign® Identity Protection incorporates a comprehensive defense with integrated
services and a network approach. Finally, as the authoritative directory provider of all
.com, .net, .cc, and .tv domain names, VeriSign offers trusted services that globalize
access to the Internet. Additional news and information about the company is available at
www.verisign.com.
About the eTail 2010 PREMIER EXHIBITORS
As a global leader with more than 35 years of experience, Affinion
Group (www.affinion.com) enhances the value of its partners’ customer
relationships by developing and marketing loyalty solutions. Leveraging its
expertise in customer engagement, product development and targeted marketing,
Affinion provides programs in subscription-based lifestyle services, insurance and other
areas to help generate increased customer loyalty and significant incremental revenue for
more than 5,500 marketing partners worldwide, including many of the largest and most
respected companies in financial services, retail, travel, and Internet commerce. Based in
Norwalk, Conn., the company has approximately 3,550 employees throughout the United
States and in 12 other countries, primarily in Europe, and markets in 15 countries globally.
Affinion holds the prestigious ISO 27001 certification for the highest information security
practices, is PCI compliant and Cybertrust certified.
Bazaarvoice enables the world’s largest brands to capture and
amplify the voices of their customers to build sales, bringing word of
mouth to ecommerce. Bazaarvoice products and services enable
consumers to share ratings, reviews, questions, answers, and stories about products and
brands on client websites. Bazaarvoice helps clients maximize the strategic impact of usergenerated review content through personalized service, search engine optimization, and
syndication across the Web and through the channel. 600 brand web sites like Best Buy,
Costco, Dell, Macy’s, Overstock, P&G, Panasonic, QVC, and USAA in 36 countries.
Headquartered in Austin, they have offices in London, Paris, and Singapore. Visit
www.bazaarvoice.com or read the blog at www.bazaarblog.com.
CommerceHub is the industry’s leading provider of integration and
fulfillment solutions for multichannel eCommerce merchants. Our
Supply-on-Demand Platform is the One Connection for any
organization, regardless of internal systems or capabilities, to connect to all of its trading
partners. CommerceHub provides complete visibility and management of supplier-direct
networks, enabling merchants to rapidly expand product offerings, preserve brand
identity, and deliver drop-ship fulfillment to their customers, all with no inventory risk.
With a decade of experience working with Top 25 retailers, distribution supply chains and
major brand suppliers, CommerceHub manages nearly $6.5 billion in goods annually on
behalf of such industry leaders as Costco, QVC, Staples, Best Buy, Kohl’s, Home Depot,
drugstore.com, Sears, Walgreens, Dell, Toshiba, Sanyo, Minolta and Gateway. For
information on the CommerceHub Supply-on-Demand Platform, visit
www.commercehub.com.
®
Bill Me Later and PayPal are fast, easy, secure ways to
shop online without sharing account information. PayPal is
a secure online wallet. Bill Me Later gives customers the convenience of receiving their
goods now and the bill later, often with extra time to pay. High-impact affiliate and
network marketing programs enable merchants to tap a base of 45 million desirable
account holders. Use these non-card solutions to satisfy customers and fuel sales
immediately. Used together, Bill Me Later and PayPal raise AOV and increase conversions
29% on average--with up to one third of customers new to merchant.
PM Digital (www.pmdigital.com) is one of the leading internet marketing
agencies specializing in search engine marketing. Supported by proprietary
media and marketing intelligence tools, PM Digital builds business
revenues and brands online for several of the nation’s top retailers, as well
as premium brand name clients in the publishing and nonprofit fields. Clients include
Bloomingdale’s, Chico’s, DELiA*s, Soma Intimates, White House Black Market, Eileen
Fisher, and Gump’s, among others. Based in New York, PM Digital has offices in San
Francisco, CA, Columbia, SC and Minneapolis, MN.
PowerReviews (www.powerreviews.com) provides customer
reviews and social commerce solutions to retailers and brands.
The company's innovative tag-based approach to collecting, organizing, structuring, and
moderating reviews significantly boosts product sales, driving the highest sales uplift in
the industry. In addition to its Enterprise solution, PowerReviews offers an on-demand
solution for small- and medium-sized businesses called PowerReviews Express
(www.powerreviewsexpress.com). PowerReviews also operates a product reviews and
recommendation site for consumers, called Buzzillions.com (www.buzzillions.com).
SLI Systems provides site search, site navigation and usergenerated SEO services for online retail and content-rich websites.
These solutions are built with patented Learning Search technology
– an intelligent search system that learns from customer behavior to increase sales and
conversions. Learning Search enhances the user experience while delivering valuable
insights on visitor activity, and provides ecommerce sites with advanced merchandising
capabilities and intuitive navigation. SLI’s Site Champion service creates optimised pages
to increase a retailer’s visibility in natural search engine listings and increase site traffic.
Customers like FTD, Tupperware, ULTA, and hundreds more benefit from SLI Systems’
search technology.
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
Webloyalty.com is the leading provider of incremental
revenue for online businesses. We furnish more than 150 ecommerce sites with solutions for generating incremental revenue by driving traffic,
minimizing site and shopping cart abandonment, offering alternative payment methods,
cross-selling additional merchandise and encouraging repeat business.
About the eTail 2010 PREMIUM EXHIBITORS
ModusLink Global Solutions offers clients a comprehensive set of
integrated solutions, from e-commerce Web store development and
hosting, to a full suite of sales and marketing, customer support,
financial management, fulfillment and post-sales services. Based on its roots in the
traditional supply chain, ModusLink leverages its footprint and infrastructure for
configuration and fulfillment of products sold online from the most strategic location. For
more information regarding ModusLink please visit www.moduslink.com.
Adobe Scene7 (www.scene7.com) is the leading on-demand
cross-media platform that enables companies to grow revenues,
enhance customer experience and cut production costs. This
easy-to-use, Web-based system gives business users the control to upload, manage,
enhance, publish and deliver dynamic rich content with minimal IT support. It is
performance optimized to dynamically generate and deliver unlimited variations from
master imagery – shortening time to market and drastically reducing costs. Scene7
solutions are built on an integrated technology platform for unrivaled breadth, depth, and
scalability. Solutions include Dynamic Imaging, eCatalogs, eVideos, Visual Configurators,
Targeted Email & Print, Media Portal and Web-to-Print. Hundreds of leading companies
worldwide have selected Scene7, including Amazon, Harrods, Otto UK, Macy’s, Office
Depot, Levi Strauss & Co., La-Z-Boy and QVC.Amazon.
RichRelevance is the leading provider of next-generation
personalization and product recommendation tools for
enterprise-class eCommerce sites, including Sears.com,
BassPro.com and Walmart.com. The company’s suite of SaaS-based offerings, including
RichRecs™, MyRecs™, ClickSee™, RichMail™, RichReach™ and the newly launched
Fashionista™ are easily integrated and drive a range of key performance indicators by
enhancing the entire shopping lifecycle, from interception through engagement to reinterception. Built on the enRICH™ platform, RichRelevance products offer robust
merchandiser controls, analytics and employ over 40 different recommendation types
with cross-placement optimization and a closed-feedback loop to display relevant, clearlyexplained product recommendations. Founded and led by the former head of Amazon’s
Personalization R&D team, RichRelevance is headquartered in San Francisco.
CANADA POST: Looking for a way to grow your business and
expand your market ? Consider Canada with over 33 million
potential customers. As the Canadian postal administration we can
help you reach this market and address the communication and distribution challenges
that selling and shipping into Canada may represent. Local knowledge can be key….we
deliver to every Canadian address, uniquely qualifying us to offer solutions to these
challenges. We can help you with acquisition, fulfilment and retention solutions.
Established in 1997, e-Dialog is a proven provider of intelligent email marketing solutions. Through a unique combination of
strategic services and relevance enabling technologies, e-Dialog
empowers marketers to take meaningful action on their data in order to deliver
contextually targeted communications to customers. Some of the world’s most
recognized brands, including AirTran Airways, American Eagle Outfitters, Avis Budget
Group, Boots, British Airways, CBS, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of
Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to
enhance their permission-based e-mail marketing efforts and maximize long-term
customer value. e-Dialog is one of the only e-mail service providers consistently
recognized by the top analyst firms for both outstanding service and first-class
technology. In September 2006, e-Dialog was the first e-mail service provider to achieve
certification for ISO 27001:2005, the global information security standard. e-Dialog, with
offices in Boston, London, New York, and Seattle, is a wholly owned subsidiary of GSI
Commerce, Inc. (Nasdaq: GSIC).
FiftyOne Global Ecommerce empowers leading U.S. retailers to
utilize their existing ecommerce infrastructure and online shopping
experience to market, sell, and fulfill merchandise to international
shoppers with cost certainty. FiftyOne manages all aspects of the international order life
cycle, from multicurrency merchandising and payments to global logistics, local delivery,
and customer service. FiftyOne is powering international ecommerce for Anne Geddes,
Anthropologie, Belisi Fashion, Brookstone, Buckle, CHEFS Catalog, Drugstore.com,
Johnston & Murphy, Overstock.com, Shoes.com, SureSource, and many others. The
company is headquartered in New York City. For more information, visit
www.fiftyone.com.
Ingram Micro Logistics optimizes our partners supply chains with
scalable logistics services that reduce costs, create efficiencies and
improve quality. Ingram Micro Logistics enhances service with high levels
of order accuracy, on-time shipping, experienced implementation and program
management teams, and world-class logistics centers located throughout North America.
Ingram Micro Logistics specializes in ecommerce solutions that require seasonal scale and
a superior end customer experience. Services include order management, warehousing,
order fulfillment, transportation management, customer service, returns processing, and
kitting. Our partners rely on Ingram Micro Logistics services to grow their existing
business and expand into their markets of choice.
Intershop (www.intershop.com) has been committed to driving
innovation and success in e-commerce for over a decade. With a
highly complex platform, we have succeeded in powering
everything from top internet retail sites like Action Village (www.actionvillage.com),
worldwide auto dealership networks like Smart (www.smart.com), high-fashion sites like
Mexx (www.mexx.com) and B2B platforms for companies like HP. We help global
companies achieve their e-commerce goals with Enfinity Suite 6, a powerful e-commerce
engine capable of streamlining your online business and keeping you in front of your
competitors. Whether your company is consumer or business-focused, our solution
provides a means to extend your online reach and market penetration.
Founded in April 2006 by experienced search marketers and software
experts, Marin Software provides a browser-based, enterprise-class
paid search management application for advertisers and agencies.
Marin Search Marketer® addresses the workflow, analysis, and optimization needs of
advertisers and agencies, saving time and improving financial performance for large-scale
SEM campaigns. Marin is designed for those who are spending at least $100,000 monthly
on paid search. Marin’s over 150 customers collectively manage in excess of $600 million
of annual search spend via Marin’s application. Customers include University of Phoenix,
Neo@Ogilvy, Razorfish, Reply!, and ZipRealty.
Sponsors:
About the eTail 2010 ETAIL BLOG SPONSOR
Amazon Payments provides consumers, merchants, and
developers with the simple way to pay and get paid online. For
retailers, Amazon Payments offers Checkout by Amazon, a
complete e-commerce checkout and payment solution enabling tens of millions of
Amazon customers to buy on your website using the shipping addresses and payment
information stored in their Amazon.com accounts. Checkout by Amazon provides your
customers with the same secure and trusted checkout experience available on
Amazon.com today. Checkout by Amazon's 1-Click® and Express Lane Checkout features
enable customers to purchase without leaving your site. Retailers currently offering
Checkout by Amazon include Patagonia.com, Jockey.com, and Scentiments.com.
www.amazonpayments.com
About the eTail 2010 LANYARD SPONSOR
PM Digital (www.pmdigital.com) is one of the leading internet
marketing agencies specializing in search engine marketing. Supported by
proprietary media and marketing intelligence tools, PM Digital builds
business revenues and brands online for several of the nation’s top
retailers, as well as premium brand name clients in the publishing and nonprofit fields.
Clients include Bloomingdale’s, Chico’s, DELiA*s, Soma Intimates, White House Black
Market, Eileen Fisher, and Gump’s, among others. Based in New York, PM Digital has
offices in San Francisco, CA, Columbia, SC and Minneapolis, MN.
About the eTail 2010 CONFERENCE PORTFOLIO SPONSOR
Novator is an e-commerce solution partner that allows you
to take your online business to the next level through the
integration of industry leading professional services,
unparalleled hosting & monitoring infrastructure and our full featured Virtual Retailer™
platform. With over 15 years of e-commerce experience, Novator supports some of the
finest global e-commerce businesses including FTD.com, Brookstone, American Express
International, Lucasfilms, Interflora (UK), LucasArts, Shoppers Stop Limited (India), Marvel
Entertainment and more. Our client partnership approach extends well beyond a solid
platform for your business needs, to that of a full service strategic solution.
About the eTail 2010 REGISTRATION SPONSOR
ChoiceStream
210 Broadway
Cambridge, MA 02139
Tel: 1-617-498-7800
www.choicestream.com
ChoiceStream RealRelevance® Solutions offer the only personalized product
recommendations, display ads and email proven to dramatically increase revenue and
engagement for today's biggest retail brands, including Zappos, Tesco, Blockbuster,
Overstock.com and Borders. Retailers can use these recommendations on product detail
pages, category pages, shopping carts, display advertising, email marketing, order
confirmations and anywhere else you want to increase conversion and order size.
ChoiceStream is the only personalization provider that offers this comprehensive, end-toend solution, enabling you to use one vendor to personalize all your brand touchpoints.
About the eTail 2010 PROGRAM SPONSOR
Recognized as an industry leader, IBM® WebSphere® Commerce provides
companies of all sizes with a powerful customer interaction platform for
cross-channel and online commerce - supporting all of a company’s
business models while providing a rich, differentiated customer experience. Powerful outof-the-box capabilities for marketing, catalog management and merchandising help
companies revolutionize customer shopping experiences across all sales channels from
online and over the phone to mobile and in-store. www.ibm.com/websphere/commerce.
17
About the eTail 2010 DEMO STATION SPONSOR
United Marketing Group develops innovative approaches to significantly
boost our Partners’ earning, customer loyalty and brand, while helping to
efficiently acquire customers. As a full-service direct marketing company,
we offer subscription membership programs, merchandise products and
Loyalty Programs for your consumers and/or small businesses through virtually every
online and offline channel. For over 35 years our programs have consistenly delivered
significant income streams for our Partners. Our money-saving offerings are designed to
extend your brand and deliver significant savings and peace of mind to your customers
through affordability and superior value. Delivered through a world-class customer
service and technology platform, UMG programs ensure profitable, long-term customer
relationships.
Bringing Together Leading Solutions All In One Place.
The eTail 2010 Solution Zone
Premier Solution Zone Sponsors
Be sure to take a moment and visit the Premiers Sponsors of eTail 2010 at their respective
booths, and learn about targeted solutions that you can implement today! Find your perfect
fit in the Solution Zone.
Premier Solution Zone sponsors are:
Identifying the most appropriate technologies for your
business, or simply seeing what the competition may have
available is intrinsic to the success of multi-channel and
pure play retailers. As ROI is essential, evaluating and
ensuring initiatives have the greatest ROI potential means
more market share and increased sales for your business.
If you are looking to differentiate your business, be innovative,
stay up-to-date on technology, optimize and personalize your
customer’s experience, it is important to be in the fore-front of
the available solutions that can help you to do so.
Spend time evaluating the leading technologies available
today. All of the participants in The Solution Zone offer the
latest advances in eCommerce solutions, management and
implementation. All participating companies in the Solution
Zone offer the latest in retail solutions, management and
implementation advice.
For your convenience, the networking activities at eTail,
including breakfasts & coffee breaks are centrally located in
The Solution Zone. And during every break, you will have the
chance to win fantastic prizes to take home!
Cybercafes
eTail 2010 Cybercafes are centrally located within the Solution
Zone to ensure constant communication between you and
your office, and they offer FREE INTERNET ACCESS.
For more information about Cybercafes, call Chet Silverman at
646-200-7478 or email Chet at [email protected].
Premium Solution Zone Sponsors
Visit the Premium Sponsors of eTail 2010 at their booths, and find answers to your ecommerce challenges.
Premium Solution Zone sponsors are:
®
**Check back at the Solution Zone frequently for Grand Prize Drawings and giveaways**
**You must be present in the Solution Zone to collect your prize**
To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email
Chet at [email protected].
SOLUTION ZONE HOURS OF OPERATION:
The Solution Zone will be open all day on February 23rd and 24th.
Take advantage of these opportunities to find all of the solutions you
need, all in one place.
Peak Hours on February 23rd:
11:40 AM- 12:25 PM & 4:00 PM- 4:40 PM
Peak Hours on February 24th:
11:45 AM – 12:25 PM & 4:25 PM - 5:00 PM
Formal Closing Of The Solution Zone on February 24th: 5:00 PM
With today's economic conditions eTail is more important than
ever for me. To stay ahead of the curve you need to connect
with and learn from industry leaders
– Albert DiPadova, Vice President, Due Maternity
18
REGISTER TODAY! Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: [email protected] Web: www.etail2010.com
About the eTail 2010 Media Partners
Official Media Partner
Media Partners
The Southern California American Marketing Association (SoCal
AMA) has one goal -- to help your business grow. SoCal AMA is the Los
Angeles chapter of the largest, most experienced marketing association
in North America, the American Marketing Association. Visit socalama.org to see how
you can network, learn and grow.
Apparel magazine has been the industry’s leading content provider for
50 years, offering technology and business insight from concept to
consumer to executives representing the world’s most successful apparel
brands, retailers and manufacturers. Apparel’s targeted content addresses Retail& E-Tail
Intelligence, Supply Chain, Sourcing & Logistics, Concept-to-Spec and Fiber-to-Fabric. An
Edgell Communications publication, Apparel also produces Apparel’s Sourcing Summit,
the Apparel Executive Forum, Apparel’s Tech Conference, Apparel’s Tech Conference
West, apparelmag.com and numerous web seminars, research reports and newsletters.
Founded in 1999, Catalog Success (now All About ROI) is the only
industry magazine that provides practical information and ideas
catalogers, retailers, online marketers and brand merchants can use to do their jobs more
profitably. It provides readers with solid, how-to information, case studies and advice from
leading experts on catalog creative, production/printing, e-commerce, fulfillment,
merchandising, database marketing, lists and media, and customer relationship
management.
Chief Marketer Report is a weekly e-newsletter that provides insights
and perspectives for high-level marketing executives who need to cut
through the clutter. Culled from the best in marketing news, intelligence
and expert opinionsand then absorbed, summarized, and organized for easy access and a
quick read-it offers the best insights and highlights important news in a practical, nononsense style. Subscribe at www.chiefmarketer.com
The CMO Council is a private, non-profit organization dedicated to high
level knowledge exchange, thought leadership and personal relationship
building among its 3,000+ senior marketing and brand decision-makers
members. Members are drawn from the upper echelons of corporate management to
form a close-knit community of peers who use their connections and expertise for mutual
benefit, support and professional advancement
Subscribe to CRM magazine FREE of charge and get all of the information you
need to build better customer relationships. CRM magazine will help you align
your sales, marketing, customer service and IT departments with your strategic
corporate goals. Start your FREE Subscription today!
http://www.destinationcrm.com/CRM_Magazine
DIRECT provides marketing professionals with a superior level of business
intelligence about direct marketing – breaking news; case studies of
successful strategies; and original research on market spending, trends and business
practices. Led by editorial director Ray Schultz-a 2001 Silver Apple Award winner and
2002 DMA List Leader of the year-the award-winning editorial staff has more than 70
years of combined experience covering direct marketing
ecommerce & marketing: Target Marketing Group publishes eM+C,
the new bi-monthly magazine offering extensive coverage of every facet of
e-marketing and commerce, and Catalog Success, the monthly magazine
devoted to the catalog/multichannel business. Both publications provide useful, practical
and profitable solutions through print, e newsletters, Web sites and Webinars.
Electronic Retailer Media Group is the #1 global source for
multichannel retail solutions, delivering extensive coverage of online,
television, radio, mobile and social marketing applications through the
print monthly publication Electronic Retailer magazine, the quarterly publication Electronic
Retailer Online Strategies, Electronic Retailer's International Perspective Series: Perspective
Europe, Perspective Asia and Perspective Latin America, the weekly online newsletter
Electronic Retailer News>Direct, the monthly eZine Electronic Retailer 24/7 and the twotime Maggie Award website finalist.
The Email Experience Council the email marketing arm of the Direct
Marketing Association, is a global professional organization that strives to
enhance the image of email marketing and communications, while celebrating
and actively advocating its critical importance in business, and its ROI value. We
are committed to regularly conducting a broad series of email initiatives for a variety of
organizations that highlight the positive impact and importance of email as a marketing
tool, communications vehicle and branding device. The eec members who belong to our
organization are representative of other trade organizations, agencies, advertisers,
technology partners, clients and companies focused on the potential of email marketing
via mobile and other digital devices
MarketingSherpa, Inc. is a research firm publishing Case Studies,
benchmark data, and how-to information read by more than 173,000
advertising, marketing and PR professionals every week. Praised by The Economist,
Harvard Business School's Working Knowledge Site, and Entrepreneur.com,
MarketingSherpa is distinguished by offering practical, resultsbased marketing
information researched and written by a staff of in-house reporters.
• 400+ Case Studies library
• Annual Buyer's Guides for five marketing services
• Annual Benchmark Guides featuring primary research and "best of" secondary research
• Eight weekly newsletters
• Annual Summits including MarketingSherpa's B-to-B
Lead Generation Summit and ContentBiz's Selling Subscriptions to Internet Content
Summit. For more information, visit the award-winning sit
Multi-Channel Merchant provides superior intelligence on print, online, and
crosschannel integration; news and benchmark research; list and data
strategies; and insights on retail and B2B. It helps you Integrate across
channels and make your business streamlined and intelligent; Sell products and
crossmarket effectively across channels; and Deliver an experience that creates loyal
customers and generates long-term, tangible value. Multi-Channel Merchant provides
information the way you do business - across multiple channels. Utilize our entire
franchise to get the insights you need, including our print magazine, e-newsletters,
conferences, Websites, Webinars and more. Visit www.multichannelmerchant.com to
learn more.
Retail Solutions Online is the premier sourcing site for the retail,
hospitality and food service industries. Use our supplier directory,
product showcase, and offline search service to expedite your discovery of new products
and services. Our goal is to help buyers, like you, identify and select suppliers.
Retailspeak provides its readers with a quarterly digest of features,
commentary and case studies focusing on the significant challenges
faced by today’s retailer and hospitality business. Written by a wellinformed team of ournalists and with supporting contributions from a range of thoughtleaders, an insightful and balanced view is assured. Microsoft’s popular and highly
regarded customer magazine has won a captive and influential following
RetailWire is a unique online discussion forum that goes beyond
conventional headline reporting. Each business morning, RetailWire editors
pick topics worthy of commentary by its "BrainTrust" panel of industry
experts. The results are virtual round tables of industry opinion and advice covering key
dynamics affecting the retailing industry.
RIS News advises retailers on how to improve their business
performance through the use of information technologies, thus
generating greater productivity, profitability and competitive advantages. In
each monthly issue and through exclusive research and other topical supplements, its
readers find the most current ideas on how to use technology to improve operating
efficiencies, customer service, competitiveness and the overall profitability of brick,
click and/or catalog operations.
SEMPO (Search Engine Marketing Professional Organization) - a
nonprofit association with hundreds of members globally - works to
increase awareness and promote the value of search engine marketing
worldwide. Member benefits include research, SEMPO Institute and event discounts, job
board, networking opportunities, webinars, membership committees and regional
working groups, and more
Target Marketing is the direct marketer's partner, providing strategies &
solutions for profitable direct marketing. Target Marketing delivers the
answers that help direct marketing professionals market more sucessfully and
profitably. Through case studies, new products & solutions, tips & techniques, and
interviews with experts, Target Marketing covers channel/data integration, prospecting,
customer retention, operations infrastructure, contact optimization and more.
As the leading authority of excellence in digital marketing measurement, the
Web Analytics Association leads and supports its members by providing
quality education, developing standards and best practices, conducting
research and advocating for issues that advance the industry. To learn more about how
WAA can benefit you, visit www.webanalyticsassociation.org
Website Magazine is a must-read for anyone seeking success on
the Web and has the largest subscriber audience of any magazine
in the field. FREE in print and digital format, Website Magazine helps
website owners and managers develop, design, and promote their online business.
Subscribe today at www.websitemagazine.com. Advertisers, put your products in front of
active buyers. Visit www.websitemagazine.com/advertising/mediakit_2009.pdf
theWHIR's Web Hosting News provides daily news, information and opinion
about the Web hosting industry. For more details visit http://www.thewhir.com/
Integrated Solutions For Retailers magazine helps retail executives
make informed decisions about technology and operations solutions for
all of their sales channels. The magazine provides insight on how
retailers can achieve critical business objectives by integrating leading-edge solutions
across the retail enterprise.
Sponsors:
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WBR
535 Fifth Avenue, 8th Floor
New York, NY 10017
Mention this when registering
Your priority booking code is:
When registering please provide the code above.
February 22-25, 2010
JW Marriott Desert Springs, Palm Desert, CA
www.etail2010.com
Attention Mailroom: If undeliverable to addressee, this
time sensitive information should be forwarded to the
VP Of Marketing
See page 3 for price details.
❑ Yes. I will attend eTail 2010 and I am a Qualified Retailer
Register me for:
❑ All Four Days (Choice of one Summit on February 22nd PLUS Main Conference February 23-24
❑
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Five Easy Ways To Register
AND Social Media and Mobile Commerce Summit on February 25) BEST VALUE!!
2 Day Main Conference Plus Search Summit (February 22-24)
2 Day Main Conference Plus Email and Personalization Summit (February 22-24)
2 Day Main Conference Plus Social Media and Mobile Commerce Summit (February 23-25)
2 Day Main Conference Only (February 23-24)
VIP Package CD ROM-$250: (With any Package Above)
CD ROM Only $580
ONLINE www.eTail2010.com
EMAIL
[email protected]
FAX
This form to 1-646-200-7535
- You will be contacted for payment details.
MAIL
Your registration form and payment details to:
Worldwide Business Research
535 5th Avenue, 8th Floor, New York, NY 10017
CALL
1-888-482-6012 or 1-646-200-7530
❑ Yes. I will attend eTail 2010 and I am not a Qualified Retailer
Register me for:
❑
❑
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❑
2 Day Main Conference Only (February 23-24)
2 Day Main Conference Plus Social Media and Mobile Commerce Summit (February 23-25)
VIP Package CD ROM-$250: (With any Package Above)
CD ROM Only $580
WBR Cancellation, Postponement and Substitution Policy
Delegate Details
•
You may substitute delegates at any time by providing reasonable advance
notice to WBR.
•
For any cancellations received in writing not less than eight (8) days prior
to the conference, you will receive a 90% credit to be used at another WBR
conference which must occur within one year from the date of issuance
of such credit. An administration fee of 10% of the contract fee will be
retained by WBR for all permitted cancellations. No credit will be issued for
any cancellations occurring within seven (7) days (inclusive) of the
conference.
•
In the event that WBR cancels an event for any reason, you will receive a
credit for 100% of the contract fee paid. You may use this credit for
another WBR event to be mutually agreed with WBR, which must occur
within one year from the date of cancellation.
•
In the event that WBR postpones an event for any reason and the delegate
is unable or unwilling to attend in on the rescheduled date, you will receive
a credit for 100% of the contract fee paid. You may use this credit for
another WBR event to be mutually agreed with WBR, which must occur
within one year from the date of postponement.
•
Except as specified above, no credits will be issued for cancellations. There
are no refunds given under any circumstances.
•
WBR is not responsible for any loss or damage as a result of a substitution,
alteration or cancellation/postponement of an event. WBR shall assume no
liability whatsoever in the event this conference is cancelled, rescheduled
or postponed due to a fortuitous event, Act of God, unforeseen occurrence
or any other event that renders performance of this conference
impracticable, illegal or impossible. For purposes of this clause, a fortuitous
event shall include, but not be limited to: war, fire, labor strike, extreme
weather or other emergency.
•
Please note that while speakers and topics were confirmed at the time of
publishing, circumstances beyond the control of the organizers may
necessitate substitutions, alterations or cancellations of the speakers and/or
topics. As such, WBR reserves the right to alter or modify the advertised
speakers and/or topics if necessary without any liability to you whatsoever.
Any substitutions or alterations will be updated on our web page as soon
as possible.
Please photocopy this form for additional registrations.
(Mr./Mrs./Ms./Dr.)
First Name___________________________________________________________
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Title _________________________________________________________________
Department ___________________________________________________________
Organization __________________________________________________________
Address ______________________________________________________________
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LLC: Account # 619782161
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Connecticut residents must add 6% sales tax to their registration fee.
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