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Belocal today Limited
EEF Assistance Proposal - Belocal Today Limited
CONTENTS
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1
1.1
1.2
1.3
1.4
Executive Summary ......................................................................... 4
Products and Services ....................................................................... 4
Experience of the Business Partners ................................................. 5
Offices worldwide ............................................................................... 6
Next Big Thing ................................................................................... 8
2
2.1
2.2
2.3
2.4
Business Offer and Target Markets ................................................ 8
Digital Marketing Global Trend ........................................................... 8
Conio Innovations! Bangladesh Limited ........................................... 11
Conio Innovations! Australia Pty Ltd................................................. 11
Belocal Today Bangladesh Limited .................................................. 12
3
3.1
3.2
3.2.1
3.2.2
3.2.3
3.2.4
3.3
3.4
Products and Services .................................................................. 13
Belocal WebMax and LocalMax digital marketing services for local
market.............................................................................................. 13
Belocal Today software products under Belocal Today brand .......... 15
Local Directory ................................................................................. 16
FastListings...................................................................................... 17
CallTracking ..................................................................................... 18
SEO Audit ........................................................................................ 19
Conio Innovations! Key clients ......................................................... 20
Belocal Today key clients................................................................. 21
4
4.1
4.2
Next Big Thing: New Product for Small Businesses worldwide . 21
The Opportunity ............................................................................... 22
Belocal Business Operating System (BBOS) ................................... 22
5
5.1
5.2
5.2.1
5.3
5.4
5.5
5.6
5.7
5.8
5.9
Belocal Today Company Description ........................................... 26
Organization Chart ........................................................................... 26
Staffing Details ................................................................................. 27
Resource dimensioning for 2016-2018............................................. 37
Financial Status and Projections ...................................................... 38
SWOT analysis ................................................................................ 40
Risk and Mitigation........................................................................... 41
Marketing and promotion ................................................................. 42
Business Partners ............................................................................ 42
Competitor analysis ......................................................................... 43
Our Values ....................................................................................... 44
6
Additional Notes for EEF ......................Error! Bookmark not defined.
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1
Executive Summary
This document sets out the EEF assistance proposal of Belocal Today which is
established in Bangladesh since March 25, 2012 as Conio Innovations!
Bangladesh Limited (Conio Bangladesh) and has expanded their company into
Australia, United Arab Emirates since October 23, 2013 and January 2015
respectively.
Today, Conio Group has significant number of clients in Australia, the Middle East
(United Arab Emirates, Oman, and Qatar) and Asia Pacific (Indonesia, Singapore,
Bangladesh) and the United States of America.
Conio initially started as a software development company and later expanded to
online marketing software and services. Due to the high growth and huge
potential of online marketing related products and services, Conio group decided
to brand such product and services as ‘Belocal Today’ separately and therefore
two separate entities established both in Australia and Bangladesh as Belocal
Today Australia PTY limited and Belocal Today Bangladesh Limited, solely owned
and operated by Conio Innovations shareholders.
1.1
Products and Services
Belocal Today currently its business operations with following product groups
1. WebMax and LocalMax digital marketing services for corresponding local
market ( Australia, UAE, the Middle East, Indonesia, USA)
2. Online Marketing Platform as a Service (PaaS) for local and global market.
Details of the products can be found in section 3 of this document. Currently all
products are live in corresponding market; however increased demand of the
products required to expand the delivery capability in Bangladesh.
Now Belocal Today is developing an innovative platform for small businesses
named Belocal Business Operating System or BBOS, which is believed to be one
of a kind and would compete globally with its unique innovative features.
To support the business and delivery activities Conio Australia recently hired total
six (6) new staffs based in Gold Coast registered office and four (4) new staffs in
Conio UAE office in Dubai.
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BeLocal’s software development and marketing delivery branch situated in
Dhaka, Bangladesh. The Bangladesh office has forty four (44) full-time
employees, the majority are highly skilled programmers and digital marketing
experts who deliver the company’s software solutions and deliver online
marketing service in conjunction with Conio Australia office’ sixteen (16) and
Conio UAE office’ five (5) highly skilled marketing and account management
experts.
1.2
Experience of the Business Partners
Co-founder, Business Owner and Chairman of the Board Mr. MD HABIBUR
RAHMAN, is an ex-government employee with huge experience of general
management, organization and business management. He has been engaged in
entrepreneurship upon retirement of government job as a Professor of Got BM
College Barisal. He has established number of businesses since then. He is the
Chairman of the Board of Fullashree Agro Farm, Conio Innovations and Belocal
Today Limited.
https://bd.linkedin.com/in/habiburbelocal
Co-founder, Business owner and company Managing Director, Mr. IMTIAZ
AHMED RIZVI, has extensive expertise and experience in information technology
industry and worked in three continents with world leading ICT vendors, such as
Ericsson Sweden as Chief Operations Officer ( COO) for different regions. He
also worked for reputed Brands in Bangladesh such as Grameenphone Limited as
a General Manager and AirTel Bangladesh ( then Warid Telecom) as Regional
Manager. He is a pioneer in ICT industry and has been awarded with number of
leadership award in Ericsson and has played key role in Ericsson transformation
to leading ICT player globally. He is one of the visionaries who developed
Ericsson’s networked society road map and 50 billion connected devices strategic
plan. Mr. Imtiaz is currently the Managing Director and Chief Executive Officer of
Conio Innovations Group based in Dhaka, Bangladesh.
https://ae.linkedin.com/in/imtiazrizvi
Co-founder, Business owner of Belocal Today Australia, company Director and
Chief Operations Officer, Mr. FERDOUS HAIDER, has extensive expertise and
experience in information technology, managing digital marketing development for
large, well-established companies over several years. He comes from an
extensive digital marketing background. His Bachelor of Information Technology
qualification, encompassed with a broad experience in research and development
roles has led to him to develop a ground breaking enterprise that will transform
small to medium businesses, not just in Australia but worldwide.
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Ferdous has endless creative energy and is passionate about changing the
landscape of digital marketing. He has worked with some of Australia’s largest
corporations to transform the way their businesses engage online with their
audience.
https://au.linkedin.com/in/ferdoush
Read his recent research findings featured on Wall Street Journal here:
http://online.wsj.com/news/articles/SB10001424052702304626304579505663515509926
Anthony Bentall is the Chief Sales and Marketing Officer of Belocal Today in
Australia. Anthony is a pioneer in traditional marketing with a highly successful
print business. Utilising over 16 years of sales and business acumen, Anthony’s
vision is to also help other businesses grow and succeed. He plays a pivotal role
in the success of Belocal Today as Director of Sales and has the ability to drive
unique insights into today’s marketing challenges for businesses of all size.
Having an extensive knowledge of modern day technology assists Anthony to
formulate marketing strategies that will clients maximise the value of their
presence in the marketplace whether it be via traditional or online methods.
https://au.linkedin.com/pub/tony-bentall/2b/2b/13b
1.3
Offices worldwide
Conio Innovations! Head Quarter is located in Banani, Dhaka.
Below is a summary of the Belocal offices worldwide. Today Belocal operates
through Head Quarter in Dhaka, 3 branch offices and 4 partner offices.
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Belocal Australia main office is located in the 58 Nerang Street, QLD-4211. This
office is strategically selected to cover the online and global market products
whereas Belocal Australia has another office in 203, 89 Scarborough Center,
South Port, Queensland – 4215, mainly to cover the local business customers.
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Conio UAE LLC is an independent company based on Dubai to cover the
marketing of Conio and Belocal products in the Middle East market. This office is
conveniently located in the following address: 401, Al Zarouni Business Centre, Al
Barsha First, Sheikh Zayed Road, Dubai, UAE
The 5-year Financial Projections shows a consistent increase in the level of
company income that will not only cover all future business expenses but primarily
will stimulate the Bangladesh economy, especially with its innovative online
marketing platform has a global reach and already in a growing trend.
In summary, this company has exceptional products to offer their target market in
Australia, the Middle East and overseas, the business offices are strategically
located and the Management Team (MT), mostly Bangladeshi and Australian,
having local market expertise together with MT member from with Middle Eastern
and Asia Pacific experience, has combined skills and expertise to succeed in this
competitive industry.
1.4
Next Big Thing
Belocal Today, being in online marketing business since number of years and
having top industry experts, has leveraged to design a unique solution for small
businesses, which could be the next big thing. This easy to use platform would be
named as Belocal Business Operating System or BBOS.
Belocal Management believes this unique platform will be very popular within the
small businesses worldwide and just if just 1% small businesses become the user
of BBOS – this would be a billion dollar industry alone!
3
2
Business Offer and Target Markets
2.1
Digital Marketing Global Trend
Worldwide digital marketing spend is increasing with a cutting edge technologies
and innovative marketing solutions. United States of America, being the prime
market of such marketing spend, will experience a significant 30% growth in next
few years.
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Whereas in Australia, similar pattern of growth is being experienced, as figure
shows below:
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Local and global market will evolve more on few segments in such as mobile
responsive, video content, micro targeting, cognitive analysis etc. Conio Australia
designed its products and services in order to stay ahead of the game and create
clear value proposition towards its target market.
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2.2
Conio Innovations! Bangladesh Limited
Conio Innovations! Bangladesh Limited or Conio Bangladesh, is the heart of
Conio Business globally and primary delivery center. This company operates
independently and other Conio or Belocal Today branches in different countries
buy software and services from Conio Bangladesh. This is private limited
company owned by family of Mr. Habibur Rahman and Mr. Imtiaz Rizvi.
Conio Bangladesh is led by Mr. Imtiaz Rizvi, as the Managing Director, a
seasoned ICT Executive with global experience of leading companies like
Ericsson, a global ICT leader based in Sweden, Grameenphone and AirTel etc.
Since its inception Conio Innovations! had a successful software business in the
Middle East and gradually increased the focus on online marketing capability. The
Management of Conio believe that Bangladesh is the next ICT destination
worldwide and can contribute significantly to the transformation to Bangladesh
economy and society.
Today Conio Bangladesh office, as well as the Head Quarter, is located in NI
Tower, 8th floor, Road No: 10, Block: E, Banani, Dhaka-1213 – well connected
through public transport and center of various business activities.
[Add few pictures of Conio Bangladesh]
2.3
Conio Innovations! Australia Pty Ltd
Conio Innovations! Australia Pty Ltd is owned by Mr. Imtiaz Rizvi and Mr. Ferdous
Haider. The company run independently and mainly market and sell software and
services in Australia and globally. Its marketing delivery branch is located in
Dhaka, Bangladesh, where there are currently forty four (44) highly skilled
employees working full time and sixteen (16) staffs currently in Australia based on
its registered office in Nerang and Southport.
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Management Team of Conio Australia
2.4
Belocal Today Bangladesh Limited
Belocal Today is a newly established brand in Australia for innovative online
marketing services and software. An R&D team led by Mr. Ferdous Haider has
developed these products mainly to secure a stunning web presence, increase
the organic search probability, managing contents and social engagements.
Belocal Today brand is solely owned and operated by Conio Innovations Australia
PTY limited and has been a huge success within 12 months there are more than
250 active clients each of the clients pay average AUD $980 + General Sales Tax
( GST).
This success inspired the Management of Conio Innovations! And in order to
make a focused and efficient execution, a separate company is established both
in Bangladesh and in Australia, fully owned and supported by Conio Innovations!
Stakeholders.
In a transformation, all relevant staffs of Conio Innovations moved to newly
established Belocal Today Bangladesh Limited and directly managed by the same
Management Team of Conio Bangladesh while Conio Innovations! continue its
traditional software businesses.
http://belocal.today/our-team/
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3
Products and Services
Belocal Today, with active support of Conio group all wings highly qualified
research and development team, has developed extremely innovative marketing
solutions for small and medium enterprises and has demonstrated proven result
with high customer satisfaction. These products are delivered as Platform as
service (PaaS) at a global scale as well as local marketing service in particular
target market, for example gold coast.
1. WebMax and LocalMax digital marketing services for local market
2. Online Marketing Platform as a Service ( PaaS) for local and global
market
3.1
Belocal WebMax and LocalMax digital marketing
services for local market
Below diagram presents a summary of Belocal Today’s cutting edge, lead
guaranteed WebMax solution. It caters the small and medium business end to
end online marketing needs
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Our WebMax and LocalMax solution is highly customizable services currently
being delivered more than 250 customers.
Unlike others, Belocal delivers the service with a set of key performance
indicators, which is the game changer.
Yet the basic solution is very much cost efficient and has a very flexible payment
model in 12 months service span. This approach enabled Belocal to secure more
than $750,000 order booked by Q3, 2015.
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3.2
Belocal Today software products under Belocal Today
brand
Belocal Today runs a number of marketing software products under the brand
BELOCAL TODAY.
Below is a brief description of the key products
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3.2.1
Local Directory
Belocal Today is the developer and owner of Australia’s one of the leading local
directory site www.belocal.directory. It has number of unique features comparing
its competitors ( www.yellowpages.com.au, http://www.truelocal.com.au/ etc.) with
total 22000 businesses listing and growing very fast
http://belocal.directory/
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3.2.2
FastListings
http://www.fastlistings.belocal.today:8077/
FastListings is smart software crafted with cutting edge technology to assist any
business to create a solid digital presence. The software will take essential
information from business owners and will syndicate business information across
30 digital channels including Google, Bing and Facebook to create complete
profiles. This service offers cutting edge technology to Australia and has limited
competitors in the global marketplace.
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3.2.3
CallTracking
http://www.trackcall.belocal.today:8087/
Our Call Tracking solution is the missing link for digital marketing. The majority of
small and medium sized businesses or marketing agencies track and measure
conversions when their clients fill out a “contact us form” or send an email. Our
products assist in tracing clients that locate companies through all marketing
mediums and will attributed to digital marketing initiatives especially when
budgeting for an improved return reducing marketing expenses. The system
records all calls to enable quality control of company sales teams, improving and/
or monitoring their overall performance.
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3.2.4
SEO Audit
http://audit.belocal.today:9293/
SEO audit enables the small businesses to perform a fully automated audit on
their internet presence and capture the shortfalls and issues that are holding its
online marketing. It is the only fully automated audit solution in Australia and
increasingly popular.
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Belocal Today is currently working on an ultimate solution for digital marketing
frameworks (a demo product running), where small and medium sized businesses
can receive complete digital marketing services without going through agencies.
This service will be automated allowing us to service thousands of small
businesses.
3.3
Conio Innovations! Key clients
Below is the list of few of our key clients, where we delivered software and
services:
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3.4
Belocal Today key clients
WebMax becoming the most successful product for Belocal Today, however there
are number of clients in Australia having customized online solution and services.
Below is just a few of the hundreds of live clients.
Add client logo from Australia
4
Next Big Thing: New Product for Small
Businesses worldwide
After 4 years on sustainable growth and experience in multiple market, Conio
Innovations Board of Directors decide to develop and market an innovative
platform under Belocal Brand and Company and therefore setup completely
separate entity in Australia and Bangladesh named Belocal Today Bangladesh
Limited and Belocal Today Australia PTY Limited, solely owned by shareholders
of Conio Innovations.
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4.1
The Opportunity
In this digital and connected society era, small business leverage very little and on
available platforms, app available and also there is less focus to have an end to
end solution/ platform for small businesses. Just as every mobile has an operating
system such as Android, iOS or every desktop runs on an operating system. All
available apps, focused social network, resources, marketing and operations can
be run in a framework. The framework is to be designed such a way that the
resources are reusable, build on iterative and cognitive experience and simple
artificial intelligence. This is a huge untapped opportunity.
4.2
Belocal Business Operating System (BBOS)
Just as Android runs to create an operating environment with resources available
for apps and utilities in a well-structured framework, a complex framework is
designed by our R&D team which will cater the need to run a small business,
starting from opening a business to market, project management, operation
management, production, procurement etc. The main theme of the platform is
outlined in the below diagram:
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We have built the framework on three fundamental components. Below are the
key Building Blocks of BBOS. The components cover E2E needs of small
businesses and are an evolving model.
From utility perspective, small businesses can be benefited on 360 degree all
digital needs through an extremely easy interface.
Below are the key benefits that small business owners can enjoy:
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The framework is designed as a platform to the small businesses. Below is the
summary of BBOS Platform as a Service:
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It is important for an Operating System to host the apps and offer the facility to
develop new apps. Conio own developers are building few key apps those are
every needs for a small business, as Core apps which will be available to clients
for free along with will host all android, windows or iPhone apps. Below is an app
view of the whole framework.
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5
Belocal Today Company Description
5.1
Organization Chart
Below is the current organization chart of Belocal Today:
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5.2
Staffing Details
Below is a short description of our currently employed staffs. Belocal has a
resource plan to increase around 50 more staffs in year 2016.
Md. Habibur Rahman
Chairman
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Chairman of the Board Mr.
MD HABIBUR RAHMAN, is
an ex-government employee
with huge experience of
general management,
organization and business
management. He has been
engaged in entrepreneurship
upon retirement of
government job as a
Professor of Govt BM College
Barisal. He has established
number of businesses since
then. He is the Chairman of
the Board of Fullashree Agro
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Farm, Conio Innovations and
Belocal Today Limited.
Imtiaz Ahmed Rizvi
Managing Director and Chief
Executive Officer
14 years’ experience in the ICT
industry
including
Development,
Business
Sales
support,
Contract Management. Imtiaz has
already demonstrated outstanding
capability in bringing excellence in
business development for Conio
Australia. He is the key player of
securing $750,000 order booked by
Q1 2015. Imtiaz has strengthen our
partner program by his leadership in
Australia and in the Middle East.
Ferdous Haider
Director and Chief Operations
Officer
With
extensive
research
and
experience
development
company software
marketing
Haider
services
in
in
products
Mr.
his
of
and
Ferdous
professional
environment has the expertise to
acknowledge the level of staffing
qualifications
to
build
a
strong
support team to compliment his
successful software and marketing
products to Australian businesses.
Anthony Bentall
Director – Sales
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Anthony is a pioneer in traditional
marketing and printing business
sales since last 16 years and with
his extensive technology orientation
and knowledge, he has brought
huge sales success at Conio.
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Adam Norris
Director – Delivery
Darryl Fagan
Director - Online
With more than 20 years of
experience in different professional
service segment, Adam quickly
adopted digital marketing state of
the art delivery processes and best
practice and has demonstrated
capability in delivering hundreds of
customers with high level of
satisfaction
14 years’ experience in the ICT
industry
including
Development,
Sales
Business
support,
Contract Management. Imtiaz has
already demonstrated outstanding
capability in bringing excellence in
business development for Conio
Australia. He is the key player of
securing $750,000 order booked by
Q1 2015. Imtiaz has strengthen our
partner program by his leadership in
Australia and in the Middle East.
Julian Price
Sales Manager
Julian Victoria
Search
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Julian Price is a Sales Guru in the
local market. His more than 25 years
of sales experience will have
significant contribution in achieving
Conio Australia’s business objective
Young, energetic Julian has recently
joined the team and has
demonstrated passion to deliver
excellent search result
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Delaraa Saric
Sales Manager
Zawad Muzahid
Web Developer
Faisal Elahee
Social
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Delaraa is a great learner and she
quickly upskilled herself in selling
our innovative products and services
since she joined the team recently
Zawad is a mature programmer and
web developer driven by his passion
and innovations to deliver high
converting web experience for
visitors. He is well renowned and
recognised as an industry expert,
implementing unique and modern
ideas on small business websites.
Technical SEO is his game,
crawling, indexing, and pagination
and canonical are his daily work
responsibilities. Zawad graduated in
a Bachelor of Information
Technology from Central
Queensland University, increasing
his skills and knowledge. He has
now worked at Local SEO for
approximately 1 year whereby he
has already captured a unique
market.
With a result oriented mindset and
proven knowledge on social media
trends and patterns, Faisal is a great
addition to the team
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Rupom Gosh
Director and Chief Technical
Officer
F M Suman
HR & Accounts
Manager
Tariqul Islam Sumon
Office Photographer
Krishna Chandra Sutradhar
Senior Search Marketer
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Inspired by innovations, challenges,
and technologies- an expert of
Project Management, Rupom is
highly skilled in all the branches of
C# .Net, Java, ASP.Net, Ajax,
Oracle (OCA), SQL Server, MySQL,
Sybase, OSS RC, M2000, T2000,
ENIQ, and BO. Rupom has served
in reputed organizations like
Genesis Systems, Relisource
Technologies, Airtel Bangladesh,
and Ericsson Global as a Software
Engineer and earned ten years of
leadership experience in telecom
and software development projects
across Bangladesh, USA, Canada,
Oman, and Iran. He is currently the
CTO of Conio Innovations.
Young and dedicated, Suman is in
charge of the Human Resource
Management and the Accounts of
the Conio Bangladesh division. He is
charismatic, organized and
extremely committed towards his
work as well as maintaining a
harmonious work environment for
everyone else. He works hard to
ensure that all operations at the
workplace runs smoothly without
any unexpected difficulties.
Tariqul is the official photographer of
Conio Innovations. He completed his
diploma in photography from
Alliance Française de Dhaka and
his very passionate about street
photography and digital marketing.
Krishna is a passionate, dedicated
and self-taught technical expert,
specializing in SEO and web
development. His wide range of
skills includes working with Adobe
Photoshop, Illustrator, InDesign
WordPress, Joomla, and Expression
Engine.
HTML, CSS, JavaScript and PHP.
He has been a major part of Conio
Innovation’s success history and is
currently playing major role in
leading the research department. He
has completed his MBA on Human
Resource Management from
Southeast University and is always
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looking for opportunities to learn and
grow more.
Ashim Kumar Biswas
Search Marketer
Biplab Tikader
Search Marketer
A.S.M. Hasan Chishti
Junior Search Marketer
Joyosri Biswas
Junior Search Marketer
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Hardworking and dedicated, Ashim
is a quick learner who quickly
adapted to the knowledge and skills
needed to work as a search
marketer. He is willing to face
challenges and plays a major role in
the SEO task, Audit, Data
Collection, Link Removal, Backlinks,
and Leads Generation.
Biplab is an EEE graduate from
World University of Bangladesh and
joined Conio as a Junior Search
Marketer. He is passionate about
learning and is a quick adopter to
anything new and challenging.
A recent addition to the Conio
Innovation family, Hasan is a highly
talent individual who aspires to be a
great problem solver and a critical
thinker. He uses his knowledge and
skills instinctively and has great
potential in this industry.
A new addition to the Conio family,
Joyosri is a bright individual with
great personality and the ability to
learn quickly and execute effectively.
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MD. WALIULLAH
Senior Software Engineer
MONOJ BISWAS
Software Engineer
Md. Mahfuzur Rahman
Digital Analytics manager
Md Mehedi Hasan
Digital Analytics Executive
Mousumi Biswas
Social Media Team Leader
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Not only highly skilled and
experienced, Waliullah is also a
humble and honest individual who
leads the software innovation and
development wing of Conio
Innovations. He has successfully
developed multiple information and
database software and is an
exceptionally passionate about any
challenges and project he comes
across.
Monoj is a passionate individual who
wishes to utilize his skills and
innovation to bring new projects and
software to life. He is CSE graduate
from University of Asia Pacific and is
a tech enthusiast.
In today’s world, data is king.
Mahfuz is very aware of that and
has dedicated his passion for data
analysis to a great extent which
made him a specialist in his field. He
is a Marketing graduate from the
University of Information Technology
and Science and possess an innate
trait of humbleness and friendliness
which makes him a unique team
player.
An Electronics and Communication
Engineering graduate from Northern
University Bangladesh, Mehedi is a
self-driven individual who is
dedicated to deliver the best every
single time. A jolly soul with great
personality, he is not only a talented
analyst but also a human being with
great personalities.
An EEE graduate from Ahsanullah
University of Science and
Technology and a social media
enthusiast, Mousumi quickly
adopted to the digital marketing
mindset of the dynamic world. A
caring and humble soul, she leads
the social media marketing team
with great enthusiasm, keeping both
the client and the consumer’s
welfare in mind.
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Faria Khandaker
Social Media Marketing
Executive
Arefeen Imran
Social Media Content Artist
Farhan Israq Ahmed
Social Media Marketing
Executive
Ekramul Hossain Khan
Senior Digital Marketing
Executive
Faria Tabassum
QA Executive
Rev A 2015-10-26
 Belocal Today 2015
Commercial In Confidence
An experienced content maker for
mobile marketing, Faria shifted to
social media marketing to grasp the
dynamic and challenging world of
social business contents. She is a
business graduate from American
International University Bangladesh
and is passionate to use her
knowledge and expertise to bring in
honest, transparent and effective
contents in the world of social media
marketing.
With experience of over 10 years
working as a designer, Arefeen is an
artistic individual who loves to bring
concepts to life with his creative
touch. He loves his work and is a
friendly co-worker who always
manages to keep the mood light and
refreshing. He is a graduate of Fine
Arts from University of Development
Alternative
A new addition to the Social Media
Marketing team, Farhan is a
Business graduate from North South
University who seeks to excel at
digital marketing with his ability to
learn quick, dedication and passion
of making effective contents and
campaigns.
A curious mind and a creative soul,
Ekramul is a marketing strategist
obsessed with making creative
campaigns, contents and ideas.
With a mentality to never say no to
any challenge, he is passionate
about understanding consumer
mindset and delivering things that
people will remember.
An EEE graduate from American
International University, Faria is a
challenge seeker driven by a desire
to a perfectionist. Thus, Quality
Assurance is only natural for her,
ensuring that every work is always
up to the mark.
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HASAN AHMED JOBAYER
Senior Web Developer
Yeashir Arafat
Senior Web Developer
S. M Ahasan Pervez
Web Developer
Nipendranath Roy
Web Developer
Golam Morshed
Junior Web Developer
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An enthusiastic Software Engineer
with a robust programming and
software development background,
Jobayer has diversified experience
in Design, Coding and Debugging.
An Excellent problem solver, able to
quickly grasp complex systems and
identify opportunities for
improvements and resolution of
critical issues, he is an effective
leader, skilled in enlisting the
support of all team members in
aligning with projects and
organizational goals.
With over 5 years of experience of
working as a web developer,
Yeashir is a high committed
individual with excellent problem
solving skills. He has broad range of
skill set which includes Adobe
Photoshop/Illustrator, CSS,
HTML/DHTML, JavaScript, PHP,
XHTML, and WordPress. Matched
with his skills and experience, he is
nothing short of brilliant.
An Ambitious and self-motivated
team player, Ahasan is dedicated to
push himself to the limit. With his
excellent skills and brilliant leaning
capability, he has successfully lead
every project to perfection.
Nipendranath is an exceptionally
fast learner whose self-learning
dedication is admirable. He is a
brilliant developer who loves his
work and learning new things and
never backs down from any
obstacle. His diverse knowledge set
makes him a core member of the
Conio team.
Golam is a calm and collected
individual with the ability to handle
stress and workload. He has diverse
skills in Web development Graphic
design, Hardware & operating
system troubleshooting. He is a
thinker, a problem solver and a great
colleague to work with.
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FATEMA KHATUN
Junior Web Developer
Imran Hossain
Senior UI/UX Designer
Md. Asaduzzaman
UI/UX Designer
Md. Mahiuddin Mozumder
UI/UX Designer
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 Belocal Today 2015
Commercial In Confidence
Bright, young and talented, Fatema
is a skilled web developer and has
multiple expertise in the technical
side of things. She works with PHP,
MySQL Server, Twitter Bootstrap,
CSS, CSS 3, HTML, HTML 5,
JavaScript, CodeIgniter PHP
Framework, Laravel PHP
Framework, C, Java Programming
and more.
Talented graphic designer with more
than 8 year experience in print and
web design who is highly creative
and versatile. Imran is especially
skilled in creating corporate and new
business design. Adept at innovating
user experience for the web and
applications. He is exceptional
interpersonal skills with team
members and subordinates and
accomplished at incorporating the
desires of the client with a superior
design solution. With his vast skills
and knowledge, he has been
successfully leading the design team
of Conio to success.
A CSE graduate from University of
Asia Pacific, Asad is a passionate
designer dedicated to bring user
friendly interfaces for relevant
products. He is a quick learner and
uses his creative senses to
successfully complete all projects
and challenges.
Mahiuddin is a passionate designer
who thrives to inspire people with his
work. He is committed to delivering
excellence and grow his skills from
every project. He takes learnings
from his work and quickly adapts to
be as efficient as he can. A fun
loving soul, he is a blessed with the
ability to keep a smile on the face of
all those around him.
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As a Web Designer from OiiO
International. Omar is a sincere and
energetic person who is committed
to extensive hard work and a great
personality. He is a new addition to
the Design team who full of great
potentials.
Omar Faruque Mazumder
Junior UI/UX Designer
Shirajul is a polite, dedicated and
hardworking individual who is
responsible for managing everyday
operations at the office and makes
sure that there are no problems or
issues arising that might cause
hindrance of work. He is the oil that
keeps the machine running,
ensuring that everyone is at their
comfort and can perform at their
peak.
Md. Shirajul Islam
Office Executive
5.2.1
Resource dimensioning for 2016-2018
Below is the resource forecast of Belocal Today Bangladesh Office for next three
years:
Role
BD - Chairman
BD - CEO
BD - COO
BD - Account Manager
BD - Intern/ Junior
BD - Software Developer
BD - CTO
BD - Chief Solution Architect
BD- Marketing Resource - Senior
BD - Marketing Resource - Junior
BD- Design Support
BD - Web site Designer
BD - Data Entry
BD - Website Developers
Total HC
Rev A 2015-10-26
Q1
Q2
1
1
2
0
6
8
1
1
8
12
8
8
5
5
66
2016
Q3
1
1
2
0
3
8
1
1
8
12
8
8
5
5
63
Q4
1
1
2
0
3
8
1
1
12
16
8
8
5
5
71
Q1
1
1
2
1
4
8
1
1
12
16
8
8
7
5
75
 Belocal Today 2015
Commercial In Confidence
Q2
1
1
2
1
4
10
1
1
16
18
10
10
7
5
87
2017
Q3
1
1
2
1
4
10
1
1
16
18
10
10
7
5
87
Q4
1
1
2
2
4
10
1
1
16
20
10
12
10
7
97
Q1
1
1
2
2
4
10
1
1
16
20
10
12
10
7
97
Q2
1
1
2
2
4
12
1
1
18
22
12
14
10
7
107
2018
Q3
Q4
1
1
1
1
1
1
2
2
2
2
2
2
4
4
4
12
12
12
1
1
1
1
1
1
18
20
20
22
24
24
12
12
12
14
16
16
10
10
10
7
7
7
107
113
113
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EEF Assistance Proposal - Belocal Today Limited
5.3
Financial Status and Projections
The financial projections detail income and expenditure for financial years 2016,
2017, 2018, 2019 and 2020.
Although in 2015, Belocal Today had primary focus is to setup the organization,
develop products and setup partnership, yet a significant sales growth observed
quarter by quarter. Now in 2015, a high trend of growth observed since January
2015 until Date, where the team has secured $750,000 order to be delivered
throughout the year.
The figures shown in this report are financial projections and clearly demonstrate
the director’s intention to generate income and growth patterns, increasing
employment and profit over the forecasted period.
The experience of the director and chosen support staff add significance to the
estimated sales and profit as a realistic and achievable goal.
2016
2017
2018
2019
2020
16,000,000
22,400,000.00
33,600,000.00
38,640,000.00
44,436,000.00
16,000,000
22,400,000.00
33,600,000.00
38,640,000.00
44,436,000.00
Gross Income
16,000,000
22,400,000.00
33,600,000.00
38,640,000.00
44,436,000.00
Expenses:
Financial expenses
Bank Charges and commissions
Interest
Personnel expenses
Wages
Payroll Taxes
Other Operational Expenses
Insurance
Marketing
Miscellaneous
Office Expenses
Permits and Licenses
Rent
Telephone
Travel
Utilities
Vehicle Expenses
Total Operational Expenses
0
0
0
15,000,000
12,000,000
3,000,000
7,140,000
240,000
240,000
1,200,000
1,200,000
360,000
1,800,000
360,000
960,000
300,000
480,000
22,140,000
0.00
0.00
0.00
17,250,000.00
13,800,000.00
3,450,000.00
7,365,000.00
240,000
240,000
1,260,000.00
1,260,000.00
360,000
1,800,000
378,000.00
1,008,000.00
315,000.00
504,000.00
24,615,000.00
0.00
0.00
0.00
18,975,000.00
15,180,000.00
3,795,000.00
7,601,250.00
240,000
240,000
1,323,000.00
1,323,000.00
360,000
1,800,000
396,900.00
1,058,400.00
330,750.00
529,200.00
26,576,250.00
0.00
0.00
0.00
20,872,500.00
16,698,000.00
4,174,500.00
8,209,312.50
240,000
240,000
1,389,150.00
1,389,150.00
360,000
2,160,000.00
416,745.00
1,111,320.00
347,287.50
555,660.00
29,081,812.50
0.00
0.00
0.00
22,959,750.00
18,367,800.00
4,591,950.00
8,469,778.13
240,000
240,000
1,458,607.50
1,458,607.50
360,000
2,160,000.00
437,582.25
1,166,886.00
364,651.88
583,443.00
31,429,528.13
Net Income (Loss)
-6,140,000
-2,215,000.00
7,023,750.00
9,558,187.50
13,006,471.88
Revenue:
Gross Sales
Above cost estimation and income is applicable for Belocal Today Bangladesh
Office only.
The means of finance for first two years, as decided by the Management Team:
1. 50% through profit of existing business
2. 50% through external funding, preferably EEF.
Rev A 2015-10-26
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Commercial In Confidence
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EEF Assistance Proposal - Belocal Today Limited
This income projection is in line with revenue achieved in Australia in year 2013,
2014 and 2015, as shown below:
Currency in Australian Dollar
SL
A
B
C
D
E
F
Rev A 2015-10-26
Heading
Net Sales Software
Net Sales Services
Total Net Sales ( A+B)
Expenses
Total Borrowing
Profit before Tax (F-C)
2013
86,200
45,800
132,000
148,536
(16,536)
 Belocal Today 2015
Commercial In Confidence
2014
110,350
124,685
235,035
193,400
41,635
2015
150,356
517,410
667,766
532,335
135,431
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EEF Assistance Proposal - Belocal Today Limited
5.4
Rev A 2015-10-26
SWOT analysis
 Belocal Today 2015
Commercial In Confidence
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EEF Assistance Proposal - Belocal Today Limited
5.5
Risk and
Mitigation
Risk Item
Mitigation
Strengthen business development activities and
in house sales capability
Strategic partner program execution in Australia
and the Middle East.
Lack of clients
Continuous product development and feedback loop
to development center
Fire, theft or business disruption
Ensure appropriate insurance. All IT
back-ups are in place and copies kept
off site in a fire-proof lockable safe.
Challenging staff recruitment
Initially advertise locally, only use
experienced technicians within
advertised perimeters, broaden staff
search should candidate’s ability be at
an unsatisfactory level of experience.
Bad reviews or complaints
Ensure management is aware and
appropriately qualified in customer
service and interpersonal skills being well trained
to respond promptly to any customer concerns,
negotiating positive outcomes for all parties in a
timely, effective and efficient manner
.
Rev A 2015-10-26
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Commercial In Confidence
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Unexpected tax or GST liabilities
Detailed financial planning with the
support of an experienced accountant, providing
timely internal management reports.
Other well established companies
Ensure management encourage, facilitate and
offshore companies offering similar reward innovation.
Services
o Innovations! PTY LTD Business
Plan
5.6
15
Marketing and promotion
Belocal Today is the leader in the field of advertising, marketing and promotional
campaigns. Their innovative marketing strategies make them leaders in
connecting with and continuously supporting existing clients and attracting new
clients in this digital age.
5.7

Advertisements placed on search engines

Well-developed websites with company information, promotions and
product descriptions

Facebook page to establish client accessibility and updates on products
and new product development and innovations

Partner program with web design agencies and marketing service
providers
Business Partners
Belocal Today, with its strong presence in Australia and Middle East has
partnered up with number of established companies globally, a list of such
partners are listed below:
In Australia
1. ADB Print and Marketing (http://www.adbprint.com.au/)
2. Tendence World (http://www.tendenceworld.com/)
In the Middle East:
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Commercial In Confidence
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1. Convenant Tel MEA (http://www.covenant-mea.com/)
In Indonesia
1. Jawdat Technologies (http://jawdat.com/en/)
In United Stated of America
1. TNSS Global (http://www.tnss-global.com/)
These partnerships are being executed through either a Frame Contract or
Memorandum of Understanding ( MoU). Partners are carefully chosen as reseller
of Belocal Today products, considering its business network, access to the
market, current businesses. These partners will enable Belocal Today to access
to the market as up-sell, cross-sell as well as partner companies will carry out
standalone branding, marketing and sales activities based on commission or profit
sharing model.
5.8
Competitor analysis
As this is now a global industry competitors are based world-wide.
Belocal Today offers cost/lead reduction while traffic increase guarantee, which is
unique in the market. This is applicable for WebMax and LocalMax products, that
enables Belocal to be one of the top Online Marketing companies in Queensland
area.
Regarding the directory product, there are few local competitors exists, however,
Belocal does not intend to monetize from Belocal Directory product, rather intends
to use it as a launch pad of BBOS.
http://www.localsearch.com.au/
http://truelocal.com.au/
https://www.yellowpages.com.au/
The BBOS platform is highly innovative and no similar competitor exists, however
there are few companies offer some components of BBOS:
https://www.google.com/business/
http://www.hubspot.com/
Rev A 2015-10-26
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Commercial In Confidence
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5.9
Our Values

Our founders have worked on 2000+ clients with high level of satisfaction
in Australia and globally

We have a team of 60 highly capable design, development, social, and
search professionals

We have been researching for around 9 months to formulate this product

We are using highly efficient work flow process to deliver the product on
shoe-string.

We can re-use best practices since we worked with most of the industries.
So we can focus on your core business need.

24X7 on call support, we cant sleep when our clients need us!

All at a very affordable fixed price
Additional values can be read through the below link:
http://belocal.today/our-values/
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Commercial In Confidence
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