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EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 2 Viva laDonna DONNA MARKETING EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 3 2 Viva laDonna a EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 4 Viva laDonna DONNA Fascination, desirability and an aura of feminine luxury. Elaine Firenze, a jewelry collection with an irresistible charm. Made by Italian jewelry designers, inspired by an unerring feel for the beautiful and the exceptional. The warm tones of the precious metals yellow and pink gold unite with the delicate hues of high-quality colored gemstones such as rose quartz, chalcedony, amethyst or pink mother of pearl to give the pieces a special flair paired with a carefree Mediterranean style. 3 EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 5 P.O.S. material Catalogs, posters and counter displays - our comprehensive advertising material kit has everything you need at the point of sale: D esign italiano Carino Ringe zum Sammeln. Rauchquarz, Goldquarz, Lemonquarz, Cognacquarz, schwarzes Perlmutt 4 5 24 schwarze, braune und weiße Brillanten, Rauchquarz, Blautopas, Amethyst, Lemonquarz 25 Viva laBellezza Viva la creatività 12 weißer, blauer, grüner und roséfarbener Chalcedon, Rauchquarz Blautopas, Rosenquarz, Citrin, weißes Perlmutt Rosenquarz, grüner Amethyst, roséfarbenes Perlmutt 13 6 Viva laDonna CATALOG The current ELAINE FIRENZE catalog is attractive, well-made and designed to stimulate sales. The latest catalog theme, »VIVA LA DONNA«, is an homage to Italian jewelry design and female beauty. www.elainefirenze.de DECORATION To help you create an attractive setting for your customers, we provide posters, street stoppers, counter displays and window displays. 4 7 EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 6 Ad campaign 2012 Market research has shown that advertising significantly increases demand. A successful communications campaign in important lifestyle and general interest publications captures the attention of end consumers. ELLE, ELLE SCHMUCK SPEZIAL, BE STYLED, GZ LIVE, MAGIC MOMENTS (A JEWELRY INSERT IN HIGH-QUALITY GENERAL INTEREST MAGAZINES SUCH AS ELLE, INSTYLE AND GALA) ELAINE FIRENZE will be repeatedly running ads in these general interest magazines, thereby reaching millions of women who fit into the target group and consumer profile. MEDIA PRESENCE Thanks to intensive PR work, jewelry from ELAINE FIRENZE is regularly mentioned and pictured in the general press. ADVERTISING TEMPLATES For placing advertisements in your local daily newspaper. www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de Viva laDonna Viva laDonna Viva laDonna Viva laDonna Viva laDonna www.elainefirenze.de 5 EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 7 Non-print The ELAINE FIRENZE DVD: all files and images from the current collection on one DVD. Catalog as a .pdf file Lifestyle photos Jewelry pictures as .jpg files as .jpg files www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de www.elainefirenze.de Viva laDonna Viva laDonna Viva laDonna Viva laDonna Viva laDonna Viva laDonna Viva laDonna Viva laDonna DATEN FÜR IHRE ANZEIGEN IN DER TAGESPRESSE www.elainefirenze.de ELAINE FIRENZE film Advertising templates for the daily press COLLECTION DVD We have prepared a DVD to help make it as quick and easy as possible for you to work with the ELAINE FIRENZE collection. On it you will find the current catalog pictures and ads for the daily press as .jpg and .pdf files. The ELAINE FIRENZE DVD facilitates professional handling of the image material for the current ELAINE FIRENZE collection. 6 EF_MARKETING_2012_RZ Engl 03.05.12 14:29 Seite 8 Multimedia Professional usage of the media Internet, youtube and facebook promotes customer loyalty and taps a new target group. WWW.ELAINEFIRENZE.DE Our website provides you with information on our jewelry trends, collection highlights and current advertising. You can also download the catalog, logos and banners for your website. MAKING-OF SMARTPHONE QR-CODE Each collection has a film that can also be used on your website. www.elainefirenze.de is optimized for smartphones. Takes visitors to www.elainefirenze.de quickly and easily via QR code. 7 EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 1 RING DISPLAY For displaying the Elaine Firenze ring collection. Elaine Ferrari Goldwaren GmbH • Ringstraße 2 D-75210 Keltern • Tel. +49 (0) 72 36 - 701 53 • Fax +49 (0) 72 36 - 701 54 [email protected] • www.elainefirenze.de