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Are you measuring what matters? $36B annual U.S. digital ad spend* vs. 90% of purchases occur offline * Source: eMarketer DLX ROI gives brands what others can’t deliver: • Increased accuracy – Secure proprietary direct household matching • Improved granularity – In-depth actionable insights & unparalleled metrics • Campaign flexibility – Any data source across display, video, mobile, social & site • Unprecedented scale – Provides up to 800x larger measurable sample than other solutions DLX ROI provides accurate and actionable insights With over 90% of consumer spending still occurring offline, online metrics alone are ineffective at understanding the purchase impact of digital spend. At Datalogix we measure the offline sales impact across all digital channels, helping brands improve advertising effectiveness and optimize spend. MEASURE WHAT MATTERS “Marketers have two key questions: What is my ROI and how do I run better campaigns? Our collaboration with Datalogix gives them answers. Now brands can access deep insights into their digital-to-offline sales impact and uncover actionable ways to continually improve the performance of campaigns.” Brad Smallwood Director Pricing & Measurement, Facebook Datalogix has created the new measurement paradigm With 110 million U.S. households and $1 trillion in spending, DLX ROI gives marketers the ability to measure with unparalleled granularity while also fully protecting users’ privacy. Auto Datalogix relationship with Polk allows auto manufacturers to measure back to offline vehicle sales across any make/model, new & used cars and provides the ability to measure Tiers 1 and 2 CPG Our CPG dataset is the only multi-source solution in the industry that allows you to measure at scale and includes 5,000 brands in over 100 categories and niche & low penetration products CRM Measure back to your own transactional data – we help measure the offline sales impact for advertisers across retail, travel, finance & nonprofit Measure what matters most to your brand DLX ROI campaign analysis DLX ROI audience analysis Measure the sales impact at scale to optimize future campaigns. Insights into the real value of your audience (website visitors, CRM file, fans, etc.) and how to target them. • Targeting effectiveness • Total sales lift & ROI • Media delivery summary • Sales impact breakdown • Creative & frequency impact • Robust buyer-profile analysis • Spend segmentation • Brand penetration • Cohort analysis • Demographic distribution • Geographic distribution Answers you need in one hour or less. datalogix.com/dlx-hotline About Datalogix Datalogix® is the leader at connecting digital media and offline purchasing data. Our expertise spans the major consumer audiences, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. Datalogix is a member of the Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI). Datalogix adheres to the DAA Self-Regulatory Principles for Online Behavioral Advertising and is reviewed annually by the NAI. © Datalogix 2013. All rights reserved. All other company, brand and product names contained herein may be trademarks or registered trademarks of their respective holders.
