Download PCMi brings seamless integration to CRM

INTEGRATION CASE STUDY
October 2008
Summary
Challenges
 Unable to utilize CRM
data in Axys
 Duplication of effort
 Manual Entry Risks
 Limited time and resources
Results
 Increased Scalability and
Productivity
 Reduced Duplication of
Effort
 More Accurate Data
 Greater view of client
information
“Since the PCMi takes over the
role of communicating between Junxure and Axys, I do
not have to devote employee
resources to entering the same
data into multiple databases.
Not only does this save time,
but also prevents errors by reducing the number of entries.“
— Tracy Garon Hojka,
Operations Manager,
Whitnell & Company
PCMi brings seamless integration to CRM
Software’s Junxure and Advent Axys
BUSINESS CHALLENGES
Whitnell and Company, founded in 1988, is a Chicago-based registered investment
advisor that specializes in providing sophisticated financial planning and investment
management advice to individuals, families, trusts and foundations. The company
manages approximately 800 investment accounts for their clients. The Whitnell focus
is to provide wealth management strategies built on a complete understanding of their
clients’ entire financial situation. Whitnell employs a team of investment managers,
financial planners and a tax accountant to provide financial, investment and tax
solutions.
At the beginning of 2008, Whitnell chose CRM Software’s Junxure as their customer
relationship management application. Junxure is a CRM application designed to help
financial advisors manage information about clients and portfolios. Whitnell is pleased
with the ease of use and customization potential of Junxure, and has created a custom
table to manage the additional portfolio information.
One of the challenges for Whitnell was how to use the information entered into Junxure
to maintain portfolio address information, manage groups and performance
composites and analyze portfolios in Axys. Manual entry into multiple systems
increased the potential for errors and was time consuming. With limited resources
Whitnell could not afford to dedicate time to redundant data validation.
Whitnell is not alone with this challenge. In May 2008 Advisor Perspectives, a leading
resource for advisor information, surveyed over 320 advisors and asked about their
Operational and Technology needs. The top three troubling areas were document
management, CRM and portfolio management, with the primary frustration being
interoperability between systems.
RECOMMENDATIONS / SOLUTIONS
To solve their integration challenge Whitnell chose the Portfolio Composition Manager
Interface (PCMi) developed by Blaze Portfolio Systems. The PCMi will import portfolio
data into Advent Axys from any Microsoft SQL database or text file. Using the PCMi,
Whitnell tackled their data integration problem and utilized portfolio information to
enhance business intelligence, gaining a clear picture of their clients.
Because many of the advanced options in Axys are only effective if the data is accurate
and timely, the PCMi streamlines the process from end-to-end. The PCMi translation
process is fully automated to run each night. The PCMi data definition features are
INTEGRATION CASE STUDY
“It’s a dream tool for novice
and/or overworked database
administrator who doesn’t
have the time or knowledge to
develop customized software
solutions .“
— Tracy Garon Hojka,
Operations Manager,
Whitnell & Company
used to restrict invalid data from flowing into Axys and provide a detailed log of any
exceptions.
A Blaze Portfolio professional worked with Whitnell to understand each of their data
requirements and tailor the implementation to meet those needs. The PCMi was
configured to capture primary contact addresses and a variety of portfolio information
from both Junxure as well as a custom Microsoft Access database.
RESULTS
“Since PCMi takes over the role of communicating between Junxure and Axys, I do not
have to devote employee resources to entering the same data into multiple
databases,” said Tracy Garon Hojka, the operations manager at Whitnell. “This gives
me confidence knowing that our data is consistent among all databases we use. I
don’t worry about my data anymore because I know that it’s easy to enter, review,
correct and maintain.”
In less than one week Whitnell had a fully automated solution for updating Axys
portfolio data with Junxure. Using the PCMi, Whitnell is now able to link over 28,000
data fields between Junxure and Axys. With the PCMi delta extract functionality only
changes are imported into Axys providing a clean and streamlined interface. This data
is used to create a variety of specialized reports for internal analysis and regulatory
requests. With Junxure as the primary source for all portfolio data, users do not have
to spend unnecessary time and effort maintaining two systems.
“It’s a dream tool for novice and/or overworked database administrators who don’t
have the time or knowledge to develop customized software solutions,” said Hojka.
To find out more about Blaze Portfolio or the PCMi visit us online at
www.blazeportfolio.com.