Download The Kentico EMS

Gain more leads, create compelling content, and optimize your marketing with Kentico EMS.
Built on a scalable
enterprise platform
as part of Kentico CMS 7
Easy to use for creating
online campaigns, forms, and
newsletters
Maximize ROI
with effective campaigns,
content and landing
pages
Nurture your leads
with marketing automation and
take your Customer Experience
Management (CXM) to new
heights
The Kentico EMS
value
Helping
create
successful
websites
The Kentico EMS Value
What is Kentico EMS?
Key Features
• Easily define and execute marketing
strategies with automation module
Kentico EMS, an integrated marketing solution is an integrated customer experience
management solution that empowers marketers to deliver real-time, customer-centric
marketing across multiple channels. It provides the tools needed to quickly and efficiently create
campaigns, forms, and newsletters, and includes all the content management power of Kentico
CMS 7, plus an enhanced marketing solution. It allows you to manage all leads generated by
your campaigns, use lead scoring to identify the most qualified among them, and leverage
marketing automation to nurture those who aren’t ready to buy yet. The addition of EMS
enables enterprises to accomplish specific sales goals such as conversion rates and improved
site visitor experience. EMS allows organizations to build a persuasive content architecture.
•
•
•
•
Web analytics
Conversions
Campaigns
Reporting
•
•
•
•
Contacts
Activity tracking
Segmentation
Lead scoring
• Drip marketing
• Lead nurturing
• Automated campaigns
• A/B Testing
• MVT Testing
• Content personalization
Web site
optimization
• Portal engine integration
• Users
• Newsletter subscribers
• E-commerce customers
• Online forms
• Search
Integration with
other modules
Kentico
CMS 7
• Web content management
• E-commerce
• Social networking
management
• A/B and multivariate testing
• Segmentation
• Content Personalization
• Integrate with existing third-party CRM or
ERP systems
• Manage multiple sites from a single CMS
Key Differentiators:
• Best value out of the box
• No per-user fees
• Excellent 24/7 technical support
• 7-day bug-fixing policy
• Full source code available
Marketing
automation
Contact
management
Web Analytics &
Campaigns
• E-mail marketing
• Drip marketing
• Web analytics
• Lead scoring
• Analyze real-time results with campaign
•
•
•
•
•
•
Newsletters
E-mail campaigns
Open e-mail tracking
Clicked links tracking
Bounced e-mails
A/B testing for e-mails
E-mail marketing
• Intranet
• Mobile websites
Additionally, Kentico EMS enables organizations to quantify campaign performance
by tracking numerous metrics associated with each. Such metrics include page views,
referring URLs, search keywords, and average time spent on pages. Moreover, it allows you
to track individual visitors down to sales and attribute revenues to campaigns.
What does this mean for you? It means improved insight into the link between activity
and opportunity. It means using A/B and multivariate testing to identify the most and least
successful areas of each campaign. It also means getting a 360-degree view of customer
activity and engagement. But ultimately, it means being able to define the most valuable data
in lead scoring and marketing automation.
The Kentico EMS Value | 3
The Kentico EMS Value
“The tools provided by
the Kentico EMS have
transformed our approach
to digital marketing and
fundamentally changed
our ability to achieve
measurable results. It turns
brochure websites into
living, breathing conversion
tools that generate more
new business through
dynamic lead nurturing,
while increasing sales to
existing customers through
enhanced customer
experience. Finally, the
marketing automation
tools extend the capabilities
of marketing teams with
limited resources and allow
them to create intelligent,
targeted campaigns that
adapt based on user
behavior. This is a game
changer. Period.”
Ben Cash
Digital Strategist & Managing Director,
BlueKey Web Solutions
How Does it Work?
Run
campaigns
Evaluate
campaigns
Increase
marketing
ROI
Identify
qualified
leads
Nurture
leads
Kentico EMS extends Kentico CMS 7 into a full-scale online
marketing and CXM solution. At its core, the features of
Kentico CMS 7 already enable the user to effectively
Optimize
create and manage content, but Kentico EMS takes
user
experience
that functionality and adds the ability to deliver
campaigns, manage contacts, create and deploy
marketing emails, generate leads, and much more.
Kentico EMS also allows you to build highly searchGenerate
engine optimized websites that will enhance your
leads
company’s reach. With the use of URL aliases and
keywords that are easily read by search engines,
Kentico EMS gives you the tools to strengthen your SEO
with minimal expertise in the field.
The Kentico EMS Online Marketing Menu
In addition, Kentico EMS supports a broad range of activities and resources that would
normally be divided into multiple, separate tools. It’s fast to integrate into existing company
infrastructure, can be used across multiple channels, and dramatically reduces time to market
while increasing ROI.
By using the above features, Kentico EMS enables marketers to optimize their websites and
achieve a higher campaign ROI. It provides the highest out-of-the-box value compared to
similar solutions, and delivers the most effective results across multiple channels in the shortest
amount of time. Kentico EMS ultimately focuses on driving more traffic to your site, getting the
best leads to your sales team, and optimizing the customer experience.
Kentico CMS and EMS Offer the Fastest Return on Investment
• Complete solution from a single vendor - Kentico CMS covers all typical needs so you
don’t have to integrate multiple products, buy add-ons from other vendors or solve
compatibility issues.
• Affordable, simple and transparent licensing without per-user fees, ensuring
predictable costs and wide adoption within any company.
• Easy-to-use and easy-to-learn interface requires less training, accelerates adoption
and allows business users to work more efficiently.
• Rapid website development reduces development costs and shortens time to market
• Stable product with 7-day bug-fixing policy means fewer bugs and fewer troubles for
your IT department and your business users.
• Responsive global 24/7 support - Kentico Software answers most questions within one
business day, allowing you to solve issues quickly.
• Many experienced partners - you can choose from hundreds of seasoned Kentico
partners worldwide, with extensive project experience and knowledge.
4 | The Kentico EMS Value
The Kentico EMS Value
Top Features for Marketers
 Marketing Automation
Marketing automation allows you to automate a variety of tasks
You can easily automate and streamline Kentico EMS tasks with the marketing automation
solution. Features such as contact management,email marketing, segmentation,
personalization, and lead scoring can be easily organized into automated processes using
a built-in visual workflow. From there, marketers can strengthen lead nurturing strategies,
enabling higher close rates for sales teams.
 Email Marketing
Want to reach the right audience with exactly the right message? Kentico EMS enables easy
and effective creation and delivery of email newsletters and personalized messages. The
solution also provides A/B testing and real-time performance tracking (open and click-through
rate) for e-mail campaigns. With double opt-in and bounced email tracking, you can ensure
that your subscriber list is clean and in compliance with no-spam rules. When combined
with contact segmentation, you can send highly targeted and personalized campaigns. And
because these features are all integrated within the solution, you can easily use and reuse your
own content or images.
“Kentico EMS is helping
Freightliner effectively
engage with our end
customers and the broader
industry. The solution
that Burns Marketing
developed for us allows our
community management
team to be more proactive
in the planning, production,
review, and posting of
content to the website.
Through campaign
reporting we have great
visibility into how our
customers are engaging
with the website everyday
which helps us stay
connected to them with
timely and relevant content.
The use of Kentico EMS
has allowed us to focus on
the messages we want to
deliver our members and our
community building goals
and not the management
of technical systems and
process."
Mike McHorse
Manager, On-Highway Product Marketing
Freightliner Trucks
wwwTeamRunSmart.com
www.FreightlinerTrucks.com
Use A/B testing to identify changes to messages that benefit you the most
The Kentico EMS Value | 5
The Kentico EMS Value
“Burns Marketing has
leveraged Kentico EMS to
help launch marketing
campaigns with greater
efficiently and in a more
cost-effective manner. The
solution they developed
has broadened our team’s
capabilities and will allow
us to personalize the web
experience of prospects
that move through our
campaigns. Kentico EMS will
allow us to focus entirely
on the messages we want
to deliver and not the
management of technical
systems and external
vendors.“
 Contact Management and Segmentation
Kevin Work
The Contact Management module allows you to collect contact details and track customer
behavior on your website. Being able to identify the leads most likely to generate value
is tantamount to growing revenue. Using the visitor data acquired from the Contact
Management module, marketers gain insight into which leads would be most likely to result in
a sale or trial conversion. Kentico EMS saves valuable time and resources by scoring the visitors
based on their likelihood to generate value, so sales teams can focus on profitable tasks. The
qualified leads that reach a specific threshold may be referred to the sales team or imported to
the CRM system, such as Salesforce.com that comes integrated out of the box.
Creative Director, Apptix
www.apptix.com
The modern-day marketer needs more than just one-way messaging that vanishes into an
anonymous audience. They must understand who they’re marketing to, and what will win their
business and loyalty. But understanding individuals and their online behavior isn’t easy, and
this is why Kentico EMS can aggregate contact data into dynamic groups. These groups can
be based on attributes (such as age, gender, location, job title or stage of the buying process)
and activities (visited pages, purchased products, downloaded whitepapers, etc.). Marketers
can then segment these groups
for specific campaign targeting
and content personalization.
This leads to faster audience
development and revenue
growth.
Visual rule designer allows you to easily
define segments based on rules
 Lead Management and Scoring
 Analytics and Reporting
Analytics and reporting in Kentico EMS give marketers a 360-degree view of customer
behavior, and help to optimize marketing performance. The analytics engine tracks over
20 standard statistics and events such as page views, search keywords, time on page, user
registrations, campaigns and traffic sources. Marketers can create their own personalized
dashboards with analytical data, and export it to an Excel file.
6 | The Kentico EMS Value
The Kentico EMS Value
 Create Websites with Responsive Behavior Ready for the Mobile
Revolution
With Kentico EMS, you can deliver a great customer experience across multiple channels –
including mobile. No matter the format – be it a smartphone or tablet – you can easily create
content for a mobile website that maintains your consistent branding and tone thanks to the
responsive behavior support in Kentico EMS. Kentico EMS is fully integrated with an industrystrength device detection of 51Degrees.Mobi. This provides marketers the ability to preview
pages on chosen devices directly from the CMS Desk and customize the website behavior
based on screen size, mobile platform and device capabilities.
“Kentico’s EMS lead-scoring
approach has without doubt
improved our ability to both
identify and prioritize high
quality prospects, and also
learn enough about them
to get to a flying start when
approaching them. There’s
nothing like knowing what
engagement a prospect has
already had with your online
collateral. This makes our
chance of converting them
when we speak to them
much higher.”
Manoj Shah
Digital Services Director, PullDigital
With mobile web browsing expected to overtake that of desktop by the end of 2013, Kentico
EMS equips you with a long-term marketing solution that’s scalable, flexible, and easy to use.
An added plus is the ability to reuse content from your existing main site to build your
mobile site, eliminating the need for separate manual updates. This can dramatically reduce
production time, and ensures that you get your mobile site live in a timely and efficient manner
Get Started on Your Free Trial Today
http://www.kentico.com/Download-Demo
Safe Investment
Proven by Over 16,000 Websites in 90 Countries
The Kentico EMS Value | 7
Kentico EMS is a powerful, versatile solution that offers immediate benefits to marketers. With the combined features of marketing
automation and website creation, Kentico EMS is the most flexible and effective option for marketers looking to enhance their customer
experience and maximize ROI.
About Us
Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA), United
Kingdom (Reading) and Sydney (Australia). Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Its
partner network consists of 1,200 partners in 80+ countries. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named
the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. In 2012, Kentico Software was
named global Microsoft Partner of the Year Finalist in the ISV/Software Solutions Industry category.
Contact Us
Website: http://www.kentico.com
E-mail: [email protected]
Phone (US): +1 (866) 328-8998
Phone (UK): +44-(0)118-324-6000
Phone (Intl.): +420-511-180-920
Phone (AU): +61-02-8006-1286