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Introduction to Conductor Conductor is the leader in Web Presence Management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. 2 Park Ave, 15th Floor New York, NY 10016 www.conductor.com CONDUCTOR | INTRODUCTION CONTACT For Press Inquiries: Cassady Nordeen [email protected] 718-644-0273 Conductor 2 Park Ave, 15th Floor New York, NY 10016 www.conductor.com 212.213.6251 @conductor BOILERPLATE Conductor is the leader in Web Presence Management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in unpaid channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic and revenue gains. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found, and the playbook needed to win the unpaid media war. Conductors’ 500+ customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect & Razorfish. Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor. TAGLINE Earn the customers paid media can’t buy. KEY STATISTICS Founded: Employees: Customers: VC Backing: 2010 150+ 500+ $35 M Data Processed Monthly: URLs Analyzed Weekly: URLs Added Monthly: 23 TB 8,500,000 1,200,000 CORPORATE HIGHLIGHTS • One of the largest investment to date forearned media technology in Series C financing led by Investor Growth Capital, FirstMark Capital and Matrix Partners • Conductor has experienced year-over-year revenue growth of more than 300% • The top four big agency holding companies use Conductor Searchlight, as well as more than half of the Top 20 Internet Retailers and more than 100 of the Fortune 500 #38 Inc. 500 Fastest Growing Private Company in America Best SEO Solution Winner, 2013 5 years in a row ranked a Crain’s Best Place to Work in NYC #4 Best Companies to Work for in New York State Fortune’s List of Great Places to Work Proud to be part of the Made in NY technology initiative CONDUCTOR | INTRODUCTION KEY CUSTOMERS ® CORPORATE SOCIAL RESONSBILITY Conductor endeavors to cultivate an environment where charitable efforts are supported both on a corporate and personal scale. Last year, Conductor employees volunteered hundreds of hours at non-profit organizations around the greater NYC area. The Conductor Foundation allows Conductor to give back as the company continues to grow. Its mission is to provide the knowledge, skills, and tools that empower charitable non-profits to improve their online search visibility to raise awareness of their mission, increase donations and inspire volunteerism. The Foundation is currently involved with helping non-profits including World Wildlife Fund (WWF), St. Jude Children’s Research Hospital, Kiva, Co-Op Africa, National Kidney Foundation, the International Rescue Committee, and more. Learn more at www.conductorfoundation.org. C3 CONFERENCE Now in its fourth year, C3 2014 brought 1000+ industry leaders from around the world together to share the latest trends and strategies in search marketing. More than doubling the size of the previous year’s C3, it was Conductor’s largest conference to date. Attendees spent two full days learning best-in-class digital marketing techniques from global brands such as FedEx, Citi, Salesforce, Marketo, Vimeo, and Ancestry.com, with keynote presentations from speakers including best selling author Seth Godin, Founder of SEER Interactive Wil Reynolds, and Wizard of Moz Rand Fishkin. They explored essential digital marketing topics like content creation, mobile challenges, and SEO team building through innovative breakout sessions, and had the chance to network with hundreds of SEOs, content marketers, senior executives, and industry experts all under one roof. The roster of content and case studies was unparalleled and everyone walked away with valuable insights and new relationships. Learn more about next year’s event at c3.conductor.com. CONDUCTOR | LEADERSHIP LEADERSHIP Seth Besmertnik | CEO & Founder Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the company, he has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US and the 3rd Best Place to Work in New York City. Besmertnik regularly presents at industry events as an expert in search marketing and frequently guest lectures on entrepreneurship at universities. Besmertnik was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. Kerry Ancheta | VP, Sales Kerry Ancheta leads worldwide sales for Conductor. Ancheta brings over 20 years of software sales and sales leadership experience as well as diverse experience leading teams across enterprise, commercial, vertical, public sector, and SMB markets. Prior to joining Conductor, Ancheta led sales organizations at a variety of successful startups like MySQL (acquired by Sun Microsystems for $1B), MongoDB (most valuable startup in NYC), and Apprenda (private PaaS startup). Ancheta is passionate about scaling high velocity subscription businesses, and delivering exceptional value to customers. Maria Bradley | Senior Director, Customer Success Maria Bradley leads the Customer Success Team at Conductor and is responsible for managing all aspects of client relationships and strategy. Conductor’s CS team provides enterprise customers with leadership and expertise to develop search marketing strategies using Conductor Searchlight. She brings over 10 years of experience in customer-facing roles and experience in the online marketing industry to Conductor. Prior to joining the company, Bradley led a team of account managers who were accountable for the retention and growth of Fortune 1000 accounts and over 45 million in revenue at Yahoo! Inc. Jim Caci | CFO Jim Caci directs finance, human resources and administration functions for Conductor. Caci brings 20+ years of experience running the finance and operations functions of both public and private companies. Most recently, Caci was CFO at AvePoint, the leader in governance and infrastructure management solutions for Microsoft SharePoint, where he was responsible for managing the finance and operations for all of AvePoint’s global entities, including 25 wholly owned operational centers on six continents. Seth Dotterer | VP, Marketing Seth Dotterer leads the marketing team at Conductor, responsible for branding and communications, marketing strategy, demand generation and strategic product positioning of Conductor Searchlight. With over 15 years of online marketing experience, Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability. Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer Turtle Beach managing the successful market placement and deployment for 80+ products in 11 product segments. Baruch Toledano | VP, Product Baruch Toledano leads the product management team and is responsible for working with customers, partners, and internal teams to ensure that Conductor is always at the forefront of marketing technology innovation. He has over 10 years of experience in product development and management and has a proven track record of success. Toledano joins Conductor from eBay Inc., where he was Director of Product Management for Magento, the open-source e-commerce platform. In his role, he was responsible for the development of features and product offerings that grew annual sales by over 90%, and resulting in Magento becoming the most adopted e-commerce platform. Eric Reisch | VP, Customer Success & Strategy Eric Reisch heads Account Development and Sales for Conductor. His work in building out teams, outlining the sales process and helping to define market opportunity has continually grown revenue over the last few years, helped customers boost revenue and brand recognition and established Conductor as the leader in SEO technology. Prior to Conductor, Reisch spent three and a half years at Yahoo! as Regional Sales Manager during Yahoo’s game-changing introduction of search marketing and display advertising into the traditional recruitment listingbased model. Andrew Wilson | CTO Andrew Wilson brings his extensive experience building innovative platforms to Conductor, where he oversees all engineering and feature development for the Searchlight platform. Prior to joining Conductor, Wilson worked at CodeStreet where he held leadership roles in Project Management, Quality Assurance, and Engineering. Wilson’s experience in multiple areas of technical development and management led to responsibilities in customer-facing roles in which he provided technical strategy and leadership guidance to customers. CONDUCTOR | STYLEGUIDE CONTACT For Press Inquiries: Cassady Nordeen [email protected] 718-644-0273 Conductor 2 Park Ave, 15th Floor New York, NY 10016 www.conductor.com 212.213.6251 @conductor Download high-resolution versions of our logo at: conductor.com/about-us/artwork This Style and Brand Identity Guide allows Conductor to maintain a recognizable and consistent brand worldwide. Please use these guidelines to clarify the usage of all Conductor brand elements; any use of the Conductor logo or supporting materials must be approved by Conductor prior to use. For any questions, please contact pr@conductor. com. CONDUCTOR LOGO The Conductor logo is the cornerstone of the brand. It symbolizes how Conductor collects unstructured data from sources that aren’t always available to our clients. Once this data is put through the Conductor lens, we deliver actionable and understandable insights. The logo’s simplicity reflects the order, consolidation, and feeling of control Conductor provides to its users. To ensure the legibility of our logo, it must be surrounded with a minimum amount of white space. This isolates the logo from competing elements such as photography, text or background patterns that may detract attention and lessen the overall impact. The Conductor logo should always include the Registered symbol in the upper right corner of the square. The symbol should always be the same color as the rest of the logo text. When using the word “Searchlight” or the term “SEO Cloud” in text, the first instance should always have the Trademark symbol after it. Do not manipulate or remove any symbols without prior approval from Conductor. MINIMUM WHITE SPACE IS EQUAL TO THE “O” IN THE LOGO LOGO ON WHITE ADDTIONAL CONDUCTOR LOGOS LOGO ON BLACK Conductor owns several additional approved logos, including those for the Conductor Foundation, Conductor Searchlight, and the C3 Conference. They should be treated with the same care as primary the Conductor logo.