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Advertising Appeals Appealing to Emotions Uses • Advertising. • Politics. • Any place someone uses emotional appeals rather than logic to get something. In Advertising: Claims about the product • It will change your life! • It will meet an essential need! • It will solve your problems! Appeal to emotions: Especially for Instinctive Needs • Survive • Security • Sex • Altruism • Curiosity • Adventure • Belonging • Health Appeal to emotions: Cultural Values • Youth/beauty • Entertainment • Value $ • Succeed • Status • Easy and convenient Typical format: Parable • Ad tells a story • Person has problem • Discovers product • Problem solved Assignment • Find ads that appeal to instinctive and cultural values. • Which group can find the most appeals? Question Explain how the language and images in your ad create an emotional appeal. Be sure to identify the emotion. Instinctive and Cultural Appeals • • • • • • Youth/beauty Entertainment Value $ Succeed Status Easy and convenient • • • • • • • • Survive Security Sex Altruism Curiosity Adventure Belonging Health Assignment #2 • Present your ad analysis to your group • Group discuss, presenter note on back other appeals • Group identify which appeals to present to class.Which group has the most types of appeals?
