Download Propaganda Techniques

Name:
Propaganda

 A kind of persuasion designed to keep us from thinking for ourselves.
Relies on appeals to our emotions rather than logical arguments and reasoning.
Technique
Explanation
1
Bandwagon Appeals
Urges you to do something because everyone else is
doing it
2
Glittering
Generalizations
3
Heartstrings
4
Name Calling
Using labels to arise negative feelings toward
someone or something
Snob Appeal
Advertisers associate their product with wealth,
glamour, or membership into a select society. “This
product sets you apart from the crowd.”
5
6
Stereotypes
7
Testimonial
Vague words or phrases that have a feel good
quality. (example -“new improved,” “healthy and
nutritious”)
Appeals to the individual’s emotions more than
logical reasoning
A fixed idea of all members of a group
(does not account for individual differences)
Famous people recommend a product (If they use it,
it must be good!)
2010
Example
Everyone’s flocking to Splash-O- Rama
water Park. Don’t be left out of all the
fun!
Gummy Bear Vitamins: They’re Better
Than Ever
Give this sweet, lonely dog a loving home.
Adopt today.
Only fools could overlook how pathetic the
mayor is. Let’s get rid of that immoral
crook.
The CEO of Microsoft drives a
Snazzmobile. It’s just the car for an
intelligent and prestigious person like you.
The coach who made Ryan run laps is just
like all adults. They overreact to minor
mistakes, and they have no sense of
humor.
Space shuttle astronaut Buzz Aldrin says,
“My favorite soft drink is Rocket Root
Beer. Try it for an out-of-this-world
energy blast!”
Name:
2010