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Transcript
MARKETING: PRODUCT DEVELOPMENT & BRANDING CHAPTER TERMINOLOGY ASSIGNMENT As we cover each marketing chapter, take good notes on the terminology within the chapter. Then, show evidence that you understand the marketing terms by completing one of the following terminology activities below. (You will be assigned an activity for each chapter) TERMINOLOGY ACTIVITIES: 1. Memorandum Using a professional word “memorandum” template, create a scenario in which you use 7 marketing terms from the chapter in context. Make sure that you show full understanding of each term and that you relate the terms with one another. (Use File New to find memo templates in Word) 2. Business Letter Using a professional business letter format, create a scenario in which you use 7 marketing terms from the chapter in context. The business letter may be about anything, but you must show full understating of each term and relate the terms with one another. 3. Professional email Send a professional email to your boss (“aka” Mrs. Peres) discussing a business scenario that uses 7 marketing terms from the chapter in context. Your email may be about any business-related topic as long as you show full understanding of each term. Send your email to [email protected]. Make sure your subject line reads: “Marketing I Terminology Email” and is sent from your Blue Valley email account. 4. News Release Select any company of your choice and create a fictional news release that includes 7 marketing terms from the chapter in context. Have fun with this, but make sure that you show full understanding of each term. Make sure that your formatting for each type of Terminology Activity follows appropriate business formatting. (make sure yours matches the samples provided)