Download The Art of Propaganda

The Art of Propaganda
The Intent
1)Propaganda is the use of arguments to
convince someone of something
a)Whether it is to vote for them (campaign sings),
buy their product (advertisements), or convince us
that their point of view is right (Public Service
Announcements).
2)Propaganda is a way of manipulating
people.
3)Regardless of the Propaganda’s
intentions—and they can be good—
Propaganda is ALWAYS bad:
a)It is designed to do your thinking for you.
b)It is designed to discourage you from digging
deeper.
The Intent (cond.)
4) Propaganda clouds reality and
gets in the way of clear and
honest thinking.
5) Blind acceptance of
Propaganda is the objective of
those perpetuating it.
Ten Commandments of
Propaganda
1) Divide and Conquer
a) More small groups are easier to pit against each other
2) Tell the people what they want
a) Pander to the masses
3) The bigger the lie, the more people will
believe it
a) Make statements grandiose and loud
4) ALWAYS appeal to the lowest common
denominator
a) It’s O.K. to “dumb it down”
Ten Commandments of
Propaganda (cond)
5)Generalize as much as possible
a) Paint in broad strokes
6) Use "expert" testimonial
a) Have someone known or relatable “pitch”
it
7) Refer often to the "authority" of your
office
a) Remind public of knowledge and power
Ten Commandments of
Propaganda (cond)
8) Stack the cards with "information"
a)Use as much supportive evidence as possible
9) A confused people are easily led
a)More informed means more skeptical
10) Get the "plain folks" onto the
"bandwagon"
a)Appeal to the common man & he will follow
Propaganda Techniques
• The following is a list of Propaganda
Techniques that are commonly used
in advertising, politics, etc.
• Techniques can be used in
combination, or individually. Here are
the most common methods:
Propaganda Techniques
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Testimonial: people endorsing certain idea or belief
a. Tiger Woods & Nike
Propaganda Techniques
Euphemism: used in order to make a blunt or
unpleasant truth seem less harsh.
• Examples of euphemisms that fall into this
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category include:
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• Passed away instead of died
• Correctional facility instead of jail
Propaganda Techniques
Plain Folks: use of ordinary people to
portray “common man”
a. Every Wrangler Jeans commercial EVER made
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Propaganda Techniques
Bandwagon: encourages immediate support
a. “don’t be left out”, “for 2 days only”
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Propaganda Techniques
Name Calling: attacks someone’s reputation,
actions or record
a. See most any “negative” campaign commercial
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Propaganda Techniques
Fear; plays on deep-seated fears; warns the
audience that disaster will result if they do not
follow a particular course of action. Example: an
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and a
insurance company pamphlet
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houses destroyed floods, followed
details
about home-owners’ insurance.
Propaganda Techniques
Glittering Generalities; use of virtue words; the
opposite of name calling, i.e., links a person, or
idea, to a positive symbol.
Examples:
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democracy, patriotism,
family
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Propaganda Techniques
Logical Fallacies; making huge predictions
about the future on the basis of a few small
facts. Example: If the U.S. approves NAFTA,
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thousands of jobs and factories will
move
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Mexico
Propaganda Techniques
Rewards ; propaganda that gives a reward. This
will make the customers more interested
because of the reward.
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Propaganda Techniques
Testimonial; a public figure or a celebrity promotes
or endorses a product, a policy, or a political
candidate. Examples: an athlete appears on the
Wheaties box; an actor speaks at
a political rally
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Propaganda Techniques
Transfer; a device by which the propagandist links the
authority or prestige of something well respected and
revered, such as church or nation, to something he would
have us accept. Example: a political activist closes her
speech with a prayer
Campaigns