Download Building Store Brand Consistency and Trust

Building Store Brand Consistency and Trust
Safety and performance are essential to driving consumer
acceptance preference for store brands. UL’s quality assurance services
help develop products that are on-brand and on target to meet your
customers’ expectations.
Correct brand positioning and concept validation are fundamental to successful
product development and creating a competitive advantage.
Strategic review points within a product’s lifecycle make it easier to
identify critical assessment stages within the supply chain to help ensure
product consistency, increase consumer acceptance, and minimize the risk
of costly recalls.
UL’s customized programs deliver quality and safety solutions designed to
fulfill the unique needs of store brand retailers and private label manufacturers.
Our portfolio of supply chain risk management programs employ performance
and compliance protocols to help bring new products from concept to shelf,
and build consumer confidence in the quality, safety, and performance of
your products.
Our new product evaluations identify areas for improvement, and minimize
exposure to product failure and costly recalls by implementing targeted quality
prevention check points through the supply chain:
• Purity and stability of raw ingredients and finished goods
• Product feature and comparative evaluations
• Regulatory consultation
• Consumer acceptability and preference
• Label claims
• Manufacturing and cGMP audits
• Performance evaluations
• Corrective action analysis
For more details on how UL can help ensure the safety
and quality of your products contact [email protected] or
visit ul.com/store-brands.
UL and the UL logo are trademarks of UL LLC © 2013. 06.12.13 / US
THE PROCESS
REGULATORY DOCUMENT
REVIEW
POTENTIAL NEW
ITEM EVALUATION
LABEL REVIEW
New Item
Specifications
UL provides additional consumer
product services including:
CUSTOMER SATISFACTION
EVALUATION
• Product specification development
Corporate
Category Managers
Customer
Feeback
• Supplier selection
IN-HOUSE QA LAB
• Analytical, microbiological, GMO/DNA,
physical & performance testing
OHSA/Rx DRUG
HOLDING BENEFITS
• Stability studies for expiration dating
Vendors
Shipment
Distribution
Centers
Distribution
• Sensory evaluations and consumer studies
Retail Stores
• Label reviews
INDIVIDUAL VENDOR
DUE DILIGENCE AND
ANNUAL AUDITS
FIRST SHIPMENT
TESTING AND INSPECTION
DC PRODUCT
QUALITY TOURS
• Manufacturing audits
IN-STORE AUDITS
DEVIATION/CAPA PROGRAM
Since 1894, UL has been a respected leader in safety science. Today, UL is
advancing its commitment to protecting people, products and places through
expert advisory and independent quality assurance testing, inspections, and
assessments for a wide range of consumer products. Our network of more
than 131 laboratory testing and certification facilities in 39 countries helps
drive the integrity of global supply chains, optimize product performance and
protect brands.
For more details on how UL can help ensure the safety
and quality of your products contact [email protected] or
visit ul.com/store-brands.
UL and the UL logo are trademarks of UL LLC © 2013. 06.12.13 / US