Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
4.1 The Event Event Marketing Defined Event Components • •____________ –May or may not be __________________________ •Merchandising Opportunities •Examples –For ____________ _________________________________ –May or may not be ____________________________ •Examples___________________________________ –For ____________ •Seating –________________________ Event Marketing & Entertainment Sports Properties –Types of Properties • • –____________Boxes –____________Ticketing •____________& ____________ • Social Media •_______________ • •_________________ • –Uses of Marketing range from _______________________ – _________________, ______________, ______________ Brand EVENT MARKETING Branding Marketing of the Event • ________________, –____________ Offerings – ____________, ____________, ____________ –Special ____________: –Back Stage _______________________ –____________& ____________ –Social _______________________ – _________________________ Examples –__________________________ –Event ____________ ________________, _____________, and __________________ are often branded to aide in marketing efforts. Branding is defined as: _______________________________ __________________________________________________ Event Branding Opportunities –____________ & Event Offerings –____________and ____________ –____________Opportunities –____________Opportunities 4.1 The Event SPORTSCAPE Event Evaluations Why is attending a game better than watching on TV? __________________________ •Evaluations are _________________________________ • The use of the venue to make attendance to a game “______________________” • _______________________________________ • ______________________________________ •Used to _______________________________________ •Typically ______________________________________ SWOT Evaluations Elements of SPORTSCAPE & WHAT IT MEANS FOR ENTERTAINMENT (USE THE INTERNET) •Aesthetics: •Music: •S = ________________________________________ –Things that ____________________________________ •W = _______________________________________ –Things that ___________________________________ •O = _______________________________________ •Colors: •Smells: •Lighting: –Things/areas __________________________________ •T = ________________________________________ –Things which ___________________________________ Component Evaluations ____________Evaluations •Motion: •Parking: o ________________________Evaluations o •Seat Comfort: •Seat Access: •Sponsor Marketing: •In-Game Entertainment: _________________________________ __________________________________ ________________________ On investment o ______________________________ o ______________________________ ____________________Evaluations o _______________________________ ROI = ___________________________________________ Represents benefits of ________________________________ •Signage: •Replay Screens: __________________________________________________.