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Math & Business Department Marketing, Grade 11, College BMI3C The assessment of learning skills The development of sound learning skills is essential to the success of our students. Teachers and students will work together to understand and further the development of student learning skills in the areas of initiative, work habits, organization, team work, and independent work. At Bell High School, students who earn a place on the honour roll must exhibit excellent learning skills in all courses. The course descriptor for Marketing, Grade 11, College This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice. See curriculum expectations on reverse. Determining the final mark In secondary college courses, the final mark will be determined using the students’ term and end of course evaluations. A variety of term assessment and evaluation tasks will be assigned to students. Throughout the semester, students will be assessed on curriculum expectations, receive feedback on learning, and be given opportunities to improve performance. The evaluations in each of the categories of learning (Knowledge, Application, Communication, Thinking) will be combined to form a level for each expectation. The evaluation achievement levels are: Level Level Level Level R Zero Prerequisite Course none 4 3 2 1 Sophisticated and thorough achievement of expectations Achieved the expectations Approaching the expectations Limited understanding of concepts Remedial work required No evidence of learning The overall curriculum expectations for Marketing, BMI3C By the end of this course, students will Marketing Fundamentals • describe the process by which goods and services are exchanged; • explain how marketing influences consumers and competition; • demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information; • analyse marketing strategies used by organizations in the not-for-profit sector; • compare the factors that influence marketing methods and activities in the global economy. The Marketing Mix • explain the stages of product development; • explain the factors involved in the pricing of goods, services, and events; • compare a variety of distribution strategies and the logistics associated with them; • demonstrate an understanding of the strategies involved in the promotion of goods, services, and events. Trends in Marketing • explain the effects of new information technologies on marketing strategies and consumer trends; • identify and describe various environmental, ethical, social, and legal issues that affect marketing activities; • demonstrate an understanding of the potential for participation in the global marketplace; • summarize, on the basis of computer research, career pathways in marketing. The Marketing Plan • explain the process of developing a marketing plan; • develop a marketing plan for a good, service, or event; • analyse the uses of a marketing plan. The fundamental purpose of the business studies program: The goals of the business curriculum: to provide students with the knowledge, skills, and attitudes necessary to achieve success in secondary school, the workplace, postsecondary education or training, and daily life. • gain an understanding of business concepts through the study of subjects such as accounting, entrepreneurship, information and communication technology (ICT), international business, marketing, and business leadership; • achieve business, economic, financial, and digital literacy; • develop the skills, including critical thinking skills, and strategies required to conduct research and inquiry and communicate findings accurately, ethically, and effectively; • apply the knowledge, skills, and attitudes acquired through the study of business to a variety of learning tasks and relate them to business phenomena on the local, national, and global levels; • develop lifelong learning skills that will help them adapt to technological advancements, the changing workplace, and the global economy; • make connections that will help them take advantage of potential postsecondary educational, work, and business opportunities. From The Ontario Curriculum, Grades 11 and 12: Business Studiess, 2006