Download BMI3C Course Outline

Math & Business Department
Marketing, Grade 11, College
BMI3C
The assessment of
learning skills
The development of sound learning skills is essential to the success of our
students. Teachers and students will work together to understand and
further the development of student learning skills in the areas of initiative,
work habits, organization, team work, and independent work. At Bell High
School, students who earn a place on the honour roll must exhibit excellent
learning skills in all courses.
The course
descriptor for
Marketing, Grade
11, College
This course introduces the fundamental concepts of product marketing,
which includes the marketing of goods, services, and events. Students will
examine how trends, issues, global economic changes, and information
technology influence consumer buying habits. Students will engage in
marketing research, develop marketing strategies, and produce a marketing
plan for a product of their choice.
See curriculum expectations on reverse.
Determining the
final mark
In secondary college courses, the final mark will be determined using the
students’ term and end of course evaluations.
A variety of term assessment and evaluation tasks will be assigned to
students.
Throughout the semester, students will be assessed on curriculum
expectations, receive feedback on learning, and be given opportunities to
improve performance. The evaluations in each of the categories of learning
(Knowledge, Application, Communication, Thinking) will be combined to
form a level for each expectation.
The evaluation achievement levels are:
Level
Level
Level
Level
R
Zero
Prerequisite Course
none
4
3
2
1
Sophisticated and thorough achievement of expectations
Achieved the expectations
Approaching the expectations
Limited understanding of concepts
Remedial work required
No evidence of learning
The overall
curriculum
expectations for
Marketing, BMI3C
By the end of this
course, students will
Marketing Fundamentals
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a
business and how information technology can be used to obtain and analyse
marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit
sector;
• compare the factors that influence marketing methods and activities in the
global economy.
The Marketing Mix
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated with
them;
• demonstrate an understanding of the strategies involved in the promotion of
goods, services, and events.
Trends in Marketing
• explain the effects of new information technologies on marketing strategies
and consumer trends;
• identify and describe various environmental, ethical, social, and legal issues
that affect marketing activities;
• demonstrate an understanding of the potential for participation in the global
marketplace;
• summarize, on the basis of computer research, career pathways in marketing.
The Marketing Plan
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.
The fundamental
purpose of the
business studies
program:
The goals of the
business curriculum:
 to provide students with the knowledge, skills, and attitudes necessary to
achieve success in secondary school, the workplace, postsecondary education
or training, and daily life.
• gain an understanding of business concepts through the study of subjects
such as accounting, entrepreneurship, information and communication
technology (ICT), international business, marketing, and business leadership;
• achieve business, economic, financial, and digital literacy;
• develop the skills, including critical thinking skills, and strategies required to
conduct research and inquiry and communicate findings accurately,
ethically, and effectively;
• apply the knowledge, skills, and attitudes acquired through the study of
business to a variety of learning tasks and relate them to business
phenomena on the local, national, and global levels;
• develop lifelong learning skills that will help them adapt to technological
advancements, the changing workplace, and the global economy; • make
connections that will help them take advantage of potential postsecondary
educational, work, and business opportunities.
From The Ontario Curriculum, Grades 11 and 12: Business Studiess, 2006