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Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 2 Business Needs Automate and Coordinate Cross-Channel Marketing Approvals and Delivery Copyright © 2016 Oracle and/or its affiliates. All rights reserved 3 Marketing Operations Today: $0.25 of every dollar spent on content in B2B firms is wasted on inefficient content operations. Source: Gleanster Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Top Challenge: Managing the Overall Content Process 2014 B2B Content Marketing Trends-North America: Content Marketing Institute, MarketingProfs Copyright © 2016 Oracle and/or its affiliates. All rights reserved 5 Internal Divisions Create Inconsistent Messaging Marketing teams build one-off campaigns, often in isolation from each other, causing ineffective media strategies E-MAIL SALES MOBILE SOCIAL 89% ONE OFF CAMPAIGN ONE OFF CAMPAIGN ONE OFF CAMPAIGN ONE OFF CAMPAIGN SEARCH DIGITAL TV WEB ONE OFF CAMPAIGN of Marketing Teams Have Internal Divisions Between Channels ONE OFF CAMPAIGN 96% ONE OFF CAMPAIGN Of buyers receive irrelevant ads or promotions Source: Janrain and Integrated Marketing Survey 2013 Copyright © 2016 Oracle and/or its affiliates. All rights reserved 6 Top Cause for Delays in Operations 2014 B2B Content Marketing Trends-North America: Content Marketing Institute, MarketingProfs Copyright © 2016 Oracle and/or its affiliates. All rights reserved 7 Marketing Operations Today Up to 50% of Digital Marketing activities are outsourced of that content creation and management is 36% Source: Gartner Copyright © 2016 Oracle and/or its affiliates. All rights reserved 8 Key Challenges in Achieving Efficiency with Content • Multi-Channel Consistency • Multiple departments • Collaboration • Compliance & Audit Trails • Approvals Copyright © 2016 Oracle and/or its affiliates. All rights reserved 9 What is Needed? Collaboration. Process. Engagement. Copyright © 2016 Oracle and/or its affiliates. All rights reserved 10 Digital Experience Solutions for Marketing Modernize Customer Engagement © 2016and/or Oracle and/or its affiliates. All rights reserved. Copyright ©Copyright 2016, Oracle its affiliates. All rights reserved. Oracle Confidential – Internal/Restricted 11 Marketing Asset Management Enable marketing teams to gain efficiencies in marketing operations Share Create Distribute & Relate Converse & Collaborate Approve & publish Copyright © 2016 Oracle and/or its affiliates. All rights reserved 12 Empower Marketers Everywhere Optimize content and delivery across channels Collaborate with stakeholders and partners in-context Create marketing microsites with no IT help Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 13 Marketing Asset Management - Features Create&&Collaboration Collaborate • Creation Process Management • Process Automation Engagement • Central place for accessing collaborative content • Process orchestration including approvals • Multi-channel distribution: email, web, social, mobile, etc. • Contextual collaboration including working with external groups • Roles and sharing to control access to content • Visibility into process & notifications • Contextual processes • Usage of approved content • Content analytics to view patterns and consumption Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Marketing Asset Management Integrated with Marketing Cloud Assets Approval Marketing microsite and Agency Collaboration: Product launches, events, campaigns Multi-Channel Integration: Marketing cloud (Eloqua, SRM), WebCenter Sites, etc. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. DX Solutions for Marketing CREATE & COLLABORATE MANAGE APPROVALS PUBLISH & ENGAGE • Central place for collaborating on assets creation • Easily shared with external stakeholders • Embedded workflow to streamline approvals • Analytics to gain visibility into processes • Reuse assets across email, web, social, mobile, etc. • Rapidly create content rich microsite to support marketing campaign or sales enablement initiatives Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 16 Powered by the Oracle Cloud Platform Documents Cloud Service Process Cloud Service Sites Cloud Service CONTENT AND SOCIAL ENGAGEMENT SIMPLIFIED LINE OF BUSINESS AUTOMATION MICROSITES AND COMMUNITIES 24/7 Anytime, Anywhere Access | Mobile | Social | Integrated and Contextual | Hybrid Work Orchestration | Integrating People, Processes and Information | Actionable Insight | Rapid Iteration | Cloud-On-Premise Portability Mobile Optimized | Easy to Build | Content Rich | Personalized | Single Pane for Governance Copyright © 2016 Oracle and/or its affiliates. All rights reserved 17 Self-Service and Engagement • Extended Fusion ERP with Document Cloud Service to eliminate manual email exchanges with customers around document intensive processes • Next steps – Looking to extend Siebel with Document Cloud Service, drive processes “How can we securely share receipts and invoices with our members and brokers?” 7K Document requests in a 24 hour period 2,300 Members nationally, over 30 financial institutions Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 18 @OracleWebCenter Marketing Asset Management Demonstration Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | #MME16 Demo Scenario • Collaborate on assets for a multi-channel campaign • Work with agency on assets Campaign Manager External • Approve of agency assets Digital Marketer • Use assets in email, social and web campaign Agency: Graphics Designer Email Marketer Social Marketer Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Web Marketer Marketing Asset Management - Benefits Benefits Features Consistent customer and brand experiences • • • Centralized content store Content connectors into Marketing, Social and Sales Approval processes Compliance and governance • • • • Rights and roles on content Visibility into content use Audit trails Brand and legal review & approvals Faster time-to-market • • • Process automation Contextual and integrated collaboration Pro-active notification Higher engagement internally and externally • • • Social collaboration on assets Community microsites Campaign microsites Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Benefits to Marketing DRIVING… SPEED TIME-TO-MARKET Save hundreds of hours of labor through efficient, streamlined operations. RESULTS Improve Operations Decrease Costs Reduce time-to Market CENTRALIZED MARKETING ASSET SAVE MONEY Save hundreds of thousands of dollars in agency and IT costs by enabling non-technical users to create micro-sites for content sharing and distribution. MEET INDUSTRY REGULATIONS Compliant publishing ensuring all marketing channels display uniform and consistent messages, potentially saving millions in government fines. MANAGEMENT Empowered Marketers Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Improved Self-Service and Engagement with Process, Collaboration, Integration • Rebuild their reservation distribution platform • Introduce more self-service opportunities for Marketers • Empower business users while increasing flexibility and reducing the dependency on IT $6B 500,000 Reservation activity is processed and distributed Copyright © 2016 Oracle and/or its affiliates. All rights reserved. Hotel rooms worldwide need to be managed 23 Next Steps How to Get Started? Copyright © 2016 Oracle and/or its affiliates. All rights reserved 24 Start Thinking About: • How easy is it for marketers to share and collaborate on information? • What benefits would be gained by “mobilizing” your marketing department? • How secure are your collaborations with digital agencies and third parties – via mobile devices? • What benefits would be gained by automating review & approval processes and orchestrating customer engagement experiences? • What are the challenges & regulatory risks when managing the retention & disposition of records in the cloud? Copyright © 2016 Oracle and/or its affiliates. All rights reserved 25 Get Started Engage with Oracle for an on-site strategy day Start your FREE TRIAL today: cloud.oracle.com/documents cloud.oracle.com/cloud-sites cloud.oracle.com/process Learn more at: oracle.com/digitalcollaboration Copyright © 2016 Oracle and/or its affiliates. All rights reserved 26 Copyright © 2016 Oracle and/or its affiliates. All rights reserved 27