Download Collaborative Marketing Asset Development

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The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Business Needs
Automate and Coordinate Cross-Channel Marketing Approvals and Delivery
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
3
Marketing Operations Today:
$0.25 of every dollar spent on content
in B2B firms is wasted on inefficient
content operations.
Source: Gleanster
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Top Challenge: Managing the Overall Content Process
2014 B2B Content Marketing Trends-North America:
Content Marketing Institute, MarketingProfs
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
5
Internal Divisions Create Inconsistent Messaging
Marketing teams build one-off campaigns, often in isolation from each other, causing ineffective media strategies
E-MAIL
SALES
MOBILE
SOCIAL
89%
ONE OFF
CAMPAIGN
ONE OFF
CAMPAIGN
ONE OFF
CAMPAIGN
ONE OFF
CAMPAIGN
SEARCH
DIGITAL TV
WEB
ONE OFF
CAMPAIGN
of Marketing Teams
Have Internal Divisions
Between Channels
ONE OFF
CAMPAIGN
96%
ONE OFF
CAMPAIGN
Of buyers receive
irrelevant ads or
promotions
Source: Janrain and Integrated Marketing Survey 2013
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
6
Top Cause for Delays in Operations
2014 B2B Content Marketing Trends-North America: Content Marketing Institute, MarketingProfs
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
7
Marketing Operations Today
Up to 50% of Digital Marketing activities
are outsourced of that content creation
and management is 36%
Source: Gartner
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
8
Key Challenges in Achieving Efficiency with Content
• Multi-Channel Consistency
• Multiple departments
• Collaboration
• Compliance & Audit Trails
• Approvals
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
9
What is Needed?
Collaboration. Process. Engagement.
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
10
Digital Experience Solutions for Marketing
Modernize Customer
Engagement
© 2016and/or
Oracle and/or
its affiliates.
All rights
reserved.
Copyright ©Copyright
2016, Oracle
its affiliates.
All rights
reserved.
Oracle Confidential – Internal/Restricted 11
Marketing Asset Management
Enable marketing teams to gain efficiencies in marketing operations
Share
Create
Distribute &
Relate
Converse &
Collaborate
Approve &
publish
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
12
Empower Marketers Everywhere
Optimize content
and delivery
across channels
Collaborate with stakeholders
and partners in-context
Create marketing microsites
with no IT help
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
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Marketing Asset Management - Features
Create&&Collaboration
Collaborate
• Creation
Process
Management
• Process
Automation
Engagement
• Central place for
accessing collaborative
content
• Process orchestration
including approvals
• Multi-channel
distribution: email, web,
social, mobile, etc.
• Contextual collaboration
including working with
external groups
• Roles and sharing to
control access to content
• Visibility into process &
notifications
• Contextual processes
• Usage of approved
content
• Content analytics to view
patterns and
consumption
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Marketing Asset Management
Integrated with Marketing Cloud
Assets
Approval
Marketing
microsite and
Agency
Collaboration:
Product launches,
events, campaigns
Multi-Channel
Integration:
Marketing cloud
(Eloqua, SRM),
WebCenter
Sites, etc.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
DX Solutions for Marketing
CREATE & COLLABORATE
MANAGE APPROVALS
PUBLISH & ENGAGE
• Central place for collaborating
on assets creation
• Easily shared with external
stakeholders
• Embedded workflow to streamline
approvals
• Analytics to gain visibility into
processes
• Reuse assets across email, web,
social, mobile, etc.
• Rapidly create content rich
microsite to support marketing
campaign or sales enablement
initiatives
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
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Powered by the Oracle Cloud Platform
Documents
Cloud Service
Process Cloud
Service
Sites Cloud
Service
CONTENT AND SOCIAL
ENGAGEMENT
SIMPLIFIED LINE OF BUSINESS
AUTOMATION
MICROSITES AND
COMMUNITIES
24/7 Anytime, Anywhere Access |
Mobile | Social | Integrated and
Contextual | Hybrid
Work Orchestration | Integrating
People, Processes and Information |
Actionable Insight | Rapid Iteration |
Cloud-On-Premise Portability
Mobile Optimized | Easy to Build |
Content Rich | Personalized | Single
Pane for Governance
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
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Self-Service and Engagement
• Extended Fusion ERP with Document
Cloud Service to eliminate manual email
exchanges with customers around
document intensive processes
• Next steps – Looking to extend Siebel
with Document Cloud Service, drive
processes
“How can we securely share receipts and
invoices with our members and
brokers?”
7K
Document requests in
a 24 hour period
2,300
Members nationally, over
30 financial institutions
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
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@OracleWebCenter
Marketing Asset
Management
Demonstration
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
#MME16
Demo Scenario
• Collaborate on assets for a
multi-channel campaign
• Work with agency on assets
Campaign Manager
External
• Approve of agency assets
Digital Marketer
• Use assets in email, social and
web campaign
Agency: Graphics Designer
Email Marketer
Social Marketer
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Web Marketer
Marketing Asset Management - Benefits
Benefits
Features
Consistent customer and
brand experiences
•
•
•
Centralized content store
Content connectors into Marketing, Social and
Sales
Approval processes
Compliance and
governance
•
•
•
•
Rights and roles on content
Visibility into content use
Audit trails
Brand and legal review & approvals
Faster time-to-market
•
•
•
Process automation
Contextual and integrated collaboration
Pro-active notification
Higher engagement
internally and externally
•
•
•
Social collaboration on assets
Community microsites
Campaign microsites
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Benefits to Marketing
DRIVING…
SPEED TIME-TO-MARKET
Save hundreds of hours of labor
through efficient, streamlined
operations.
RESULTS
 Improve Operations
Decrease Costs

Reduce time-to Market
CENTRALIZED
 MARKETING ASSET
SAVE MONEY
Save hundreds of thousands of
dollars in agency and IT costs by
enabling non-technical users to
create micro-sites for content
sharing and distribution.
MEET INDUSTRY REGULATIONS
Compliant publishing ensuring all
marketing channels display uniform
and consistent messages,
potentially saving millions in
government fines.
MANAGEMENT
Empowered
Marketers
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Improved Self-Service and Engagement with
Process, Collaboration, Integration
• Rebuild their reservation distribution platform
• Introduce more self-service opportunities for Marketers
• Empower business users while increasing flexibility and
reducing the dependency on IT
$6B 500,000
Reservation activity is
processed and distributed
Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Hotel rooms worldwide need
to be managed
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Next Steps
How to Get Started?
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
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Start Thinking About:
• How easy is it for marketers to share and
collaborate on information?
• What benefits would be gained by “mobilizing”
your marketing department?
• How secure are your collaborations with digital
agencies and third parties – via mobile devices?
• What benefits would be gained by automating
review & approval processes and orchestrating
customer engagement experiences?
• What are the challenges & regulatory risks when
managing the retention & disposition of records
in the cloud?
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
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Get Started
Engage with Oracle for an on-site strategy day
Start your FREE TRIAL today:
cloud.oracle.com/documents
cloud.oracle.com/cloud-sites
cloud.oracle.com/process
Learn more at: oracle.com/digitalcollaboration
Copyright © 2016 Oracle and/or its affiliates. All rights reserved
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Copyright © 2016 Oracle and/or its affiliates. All rights reserved
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