Download University of Oxford Strategic Marketing Programme How do you

Executive Education Programmes
University of Oxford
Strategic Marketing Programme
How do you carry out marketing with purpose
in a technology-driven world?
Marketing has undergone nothing short of a revolution in the last
decade, and the pace of change is not slowing. Much of this change
has been driven by new technologies, such as mobile and social
media, that present organisations with new ways to reach, influence,
engage, serve, understand, and analyse customers. At the same time,
the way in which people interact with companies and each other
has been changing, and these behavioural shifts have significant
implications for marketing strategies across all industries and sectors.
This is the world in which current and future marketing leaders now
live. Today’s marketing professionals face a significantly more complex,
technology-rich, fast-changing, and uncertain context than in the
past. With this new strategic context for marketing come new rules,
new truths, and new definitions of success. Visionary marketing and
customer-focused leaders will embrace this and seek to understand how
they can steer their organisations towards growth and value creation.
The Oxford Strategic Marketing Programme is designed to help
current and future leaders do precisely this. This week-long
programme will challenge and broaden your perspective for the
future, and allow you to develop appropriate strategic plans for the
marketplace reality we now all face.
What is unique about this programme?
Future oriented: Participants will focus on critical issues pertaining
to the future of marketing, and consider how they can turn these
challenges into value-creation opportunities.
Integrated: By considering both established and new principles
related to strategic marketing, participants will emerge with a unique,
fresh perspective on how their own marketing strategies can be
updated and enhanced.
Purposeful: Successful long-run marketing strategies must have purpose
beyond value creation for the firm. Customers, employees, partners, and
societal stakeholders matter. Participants will consider how to balance
needs of these stakeholders with fundamental business needs.
Practical: Participants will have opportunities to apply learnings from
class discussions and case studies to challenges they are facing in
workshops for developing actionable strategies.
Programme dates:
3-7 July 2017
Programme fee:
£6,500
To find out more please contact:
Zindzi Cresswell
[email protected]
Tel: +44 (0)1865 422514
UNIVERSITY OF OXFORD STRATEGIC MARKETING PROGRAMME
WWW.SBS.OXFORD.EDU/OSMP
Who should attend?
The programme is ideal for experienced professionals who manage
or influence their organisations’ marketing strategy. Participants
come from B2C and B2B organisations, and from both public and
private sector.
Previous participant roles include:
• Marketing Manager
• Head of Marketing and Communications
• Chief Brand Strategist
• Marketing Director
• Deputy Director of Digital Marketing
• Head of Data Science
Past participants’ perspectives
“We are experts in our fields but we need to let our
customers do the talking. Let people connect, let
people speak.”
Atul Roy
Design and Brand Manager
British High Commission, India
“This fascinating programme provided tangible and practical
insights for engagement, which we used to influence and
inform both our new ten-year organisational strategy and
digital communications strategy”
Ryan Gawn
Head of International Communications
ActionAid International, South Africa
Programme faculty
You will be taught be our world-class faculty alongside high level brand, marketing and
digital strategy guest speakers from prominent commercial organisations.
Andrew Stephen
Programme Director, L’Oreal Professor of Marketing
Andrew is one of the world’s leading marketing professors and an expert on digital marketing,
particularly social media and digital transformation, with extensive experience in helping
organisations identify how to build strategic marketing value through new digital channels.
Rhonda Hadi
Associate Professor of Marketing
Rhonda’s research explores how consumer sensations can nonconsciously impact consumer
judgments and consumption behaviour, with an emphasis on understanding the underlying
processes behind such effects.
Jonathan Trevor
Associate Professor of Management Practice
Jonathan’s area of expertise includes organisational theory and effectiveness, with a focus on
organisational design, human resource management and the future of work in transformed and
disrupted industries.
Michael Smets
Associate Professor in Management and Organisation Studies
Michael’s research focuses on professional service firms and leadership, including how C-level
leadership grapples with change and transformations of their industries and business models.
UNIVERSITY OF OXFORD STRATEGIC MARKETING PROGRAMME
WWW.SBS.OXFORD.EDU/OSMP