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Academic Analytics: Using Data from Learning Tools to Improve Student Success John P. Campbell Wednesday, March 5, 2008 8:10-9:00 am Student Success Student success is defined as an intentional experience that leads to a degree, intellectual and personal growth, and prepares a student for life and a career in a dynamic, global society. 2 Forms of Success/Retention • Course • Program • Institution 3 Academic Analytics • Mining data from systems that support teaching and learning to provide customization, tutoring, or intervention within the learning environment • “Actionable intelligence” 4 Process of Analytics Refine Adapted from: Eckerson, W. W. (2006) Performance Dashboards: Measuring, Monitoring, and Managing Your Business. John Wiley & Sons, Inc. Hoboken, NJ 5 Project Phases Analytics • Exploration with historical data • Pilot Project: Phase 1 • Pilot Project: Phase 2 • Pilot Project: Expansion • Collaborative Tools 6 Exploration of Historical Data Aptitude Effort 7 Exploration of Historical Data • • • • • Use of analytics to predict which students need help Selection of CMS Users 27,276 unique students 597 courses – over 3,000 sections 75 departments and 9 colleges 8 Predictive Power – Overall Population • Students needing help: 65.7% • Students doing well: 87.4% • Overall: 79.3% 9 Usage is Important Correct Classification of Students Needing Help 66.00% 64.00% 62.00% 60.00% 58.00% 56.00% 54.00% 52.00% 50.00% Low Medium High CMS Usage 10 Predictive Results 120.00 Percentage Correct 100.00 80.00 60.00 40.00 20.00 0.00 0.50 0.60 0.70 0.80 0.90 Probability of Needing Help 11 Pilot Project: Phase 1 • Gateway Biology course • 300 students • “Interventions” based on the predictive results • Goal: to encourage students to use existing resources 12 Phase One: “The Plan” • Weeks 1, 2, 3 – email messages to students • Week 4 – contact from instructor • Week 5 – contact from advisor 13 Results • Highest Risk: –Most remained “at risk” –Still unlikely to take advantage of resources • Lower Risk: –Majority were able to leave the “at risk” status – as long as feedback continued –More likely to take advantage of resources 14 Biology Resource Center Usage 120 100 Number of Visits 80 60 40 20 0 Message Period Post Message Period Test Group Non-Test Group Total Visits Grades 30 25 Count of Grade 20 15 10 5 0 A B C D F Grade Earned Test Group Non-Test Group I W Dropped Student Responses • “Really appreciate knowing how I'm doing before I get too far into the course.” • “Your message was a "kick in the butt" that woke me up.” • “You mean, if I get help, I'll do better, and it won't be counted against me?” • “This biology lab is the hardest I've ever taken, but your message let me know that I need to get more help. Also, I can see that this lab is helping me in my biology lecture course, and in my chemistry lab.” 17 Pilot Project: Phase 2 • Refine the messages – tough love for high risk students • Continual feedback 18 Student Response “I've recently been utilizing the BRC and even my classmates (not cheating of course, just studying together) to help me understand what I need to have for each lab/homework assignment. I feel like I've been understanding the material better and my homework grades have been improving. I think I understand what I need to do to continue this rise, so hopefully you'll be able to see that I'm well on my way to better grades. Thank you for your support though. I'm glad that you've set up so may ways for us to be successful in this class.” Next Steps: Expansion • Biology – Phase 3 • Freshman Engineering – Engineering, Chemistry, and Physics courses • Refining the interventions and increasing student awareness 20 Analytics and Collaboration Tools • Potential wealth of “engagement” data • Wimba actively evaluating the first series of steps – which data is likely to lead to results 21 Social Networking Analysis • What can we say about learning networks? 22 Lessons Learned • Privacy is the eye of the beholder • Move towards data-driven decision making is a time consuming process • Challenge in creating awareness • Sustainability • Obligation of knowing 23 How to Start • Participate in the discussions • Focus on staff development • Inventory possible data sources • Build relationships for future collaboration • Create a pilot project 24 Resources • Academic Analytics Overview: http://www.educause.edu/ir/library/pd f/PUB6101.pdf • EDUCAUSE Review: Academic Analytics: A New Tool for a New Era http://www.educause.edu/apps/er/er m07/erm0742.asp 25