Download Propaganda Techniques 2015

Propaganda Techniques
- Please leave about two blank pages for
this entry.
-We’ll fill it up over the course of the
week.
Propaganda Techniques
What is propaganda?
• Media designed to change
people’s behavior or way they
think about someone or
something.
Propaganda Techniques
Where do we find
propaganda?
• Commonly associated
with government
media.
• Can also be seen in
marketing and
advertising.
Propaganda Techniques
World War II – American Examples
Propaganda Techniques
World War II – American Examples
Propaganda Techniques
World War II – American Examples
Propaganda Techniques
Identifying Propaganda
Techniques
Word Games
1) Name Calling
2) Glittering Generalities
3) Emotional Words &
Euphemisms
4) Repetition
False Connections
1) Association
2) Transfer
3) Testimonial
Special Appeals
1) Plain Folks
2) Bandwagon
3) Fear
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
1) Name Calling
Linking a person or idea to a negative symbol or name.
Bad names: commie, traitor, coward, terrorist, liar, radical.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
2) Glittering Generalities
The use of “virtue words” that have positive
connotations.
* Democracy
* Patriotism
* Motherhood / Fatherhood
* Family Values
* Christian
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
2) Glittering Generalities
The use of “virtue words” that have positive
connotations.
* Democracy
* Patriotism
* Motherhood / Fatherhood
* Family Values
* Christian
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs.
* “Ethnic cleansing” vs.
* “Relocation Camp” vs.
* “Operation Enduring Freedom” vs.
* “Collateral Damage” vs.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs. “Prison”
* “Ethnic cleansing” vs.
* “Relocation Camp” vs.
* “Operation Enduring Freedom” vs.
* “Collateral Damage” vs.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs. “Prison”
* “Ethnic cleansing” vs. “Genocide”
* “Relocation Camp” vs.
* “Operation Enduring Freedom” vs.
* “Collateral Damage” vs.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs. “Prison”
* “Ethnic cleansing” vs. “Genocide”
* “Relocation Camp” vs. “Prison Camp”
* “Operation Enduring Freedom” vs.
* “Collateral Damage” vs.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs. “Prison”
* “Ethnic cleansing” vs. “Genocide”
* “Relocation Camp” vs. “Prison Camp”
* “Operation Enduring Freedom” vs. “Act of War”
* “Collateral Damage” vs.
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism: Pacify the audience in order to make an
unpleasant reality more palatable (acceptable).
* “Passed away” vs. “Died”
* “Correctional facility” vs. “Prison”
* “Ethnic cleansing” vs. “Genocide”
* “Relocation Camp” vs. “Prison Camp”
* “Operation Enduring Freedom” vs. “Act of War”
* “Collateral Damage” vs. “Innocent Civilian Death”
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Euphemism
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
3) Emotional Words and Euphemisms
Emotional Words: Attempting to arouse the audience with vivid,
emotionally suggestive words. (Luxury, Paradise, Economical)
Propaganda Techniques
Identifying Propaganda Techniques
Word Games
4) Repetition
The product name, keyword, or phrase is repeated several times.
Head On Commercial
http://www.youtube.com/watch?v=f_SwD7RveNE
Propaganda Techniques
Identifying Propaganda Techniques
False Connections
1) Association
Linking the authority of something well-respected, such as church,
nation, or symbol, to something aimed to be accepted.
* A political activist closes her speech with a prayer.
Propaganda Techniques
Identifying Propaganda Techniques
False Connections
2) Transfer
Good feelings, looks, or ideas transferred to the person for whom
the product is intended. Buy this product, be this person.
Propaganda Techniques
Identifying Propaganda Techniques
False Connections
3) Testimonial
An important person or famous figure endorses a product. Often,
the person is not qualified to make judgments about a particular
issue.
Propaganda Techniques
Identifying Propaganda Techniques
Special Appeals
1) Plain Folks
Attempt to convince the audience that a prominent person and his
ideas are “of the people”.
* A prominent politician eats at McDonald’s
* An actress is photographed shopping for groceries.
Propaganda Techniques
Identifying Propaganda Techniques
Special Appeals
2) Bandwagon
Messages suggest that “everybody is doing it” and you should join.
Used for recruitment and participation.
Propaganda Techniques
Identifying Propaganda Techniques
Special Appeals
3) Fear
Plays on deep-seated fears; warns the audience disaster will result if
they do not follow a particular course of action.
Propaganda Techniques
Identifying Propaganda Techniques
Special Appeals
3) Fear
Plays on deep-seated fears; warns the audience disaster will result if
they do not follow a particular course of action.
Propaganda Techniques
Identifying Propaganda Techniques
We’re going to practice identifying propaganda techniques in a few
advertisements. Let’s do one together.
• This poster aims to
make people fear
the Nazi party and
its affect on
America.
• The primary
technique used is
fear.
• The dagger through
the Bible
emphasizes the
threat that the Nazi
party has against
American values.
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 01 – Used by the British during WWII.
Association
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 02 – Used by America in WWII
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
-Fear
-Emotional Words
-Glittering Generalities
Propaganda Techniques
Identifying Propaganda Techniques
Example 03 – Used by America in WWII
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Bandwagon
Association
Transfer
Propaganda Techniques
Identifying Propaganda Techniques
Example 04
Glittering Generality
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 04 – (The Alternative)
Propaganda Techniques
Identifying Propaganda Techniques
Example 05
Testimonial – Emotional Words
Transfer
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 06
Name Calling - Fear
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 07
Bandwagon
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?
Propaganda Techniques
Identifying Propaganda Techniques
Example 08
Fear
Association
For Each Ad:
1) What is the
purpose?
2) What is the
technique?
3) What
visuals/cues
help you identify
the technique?