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MA Marketing Strategy
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Programme Overview &
Objectives
Admission Requirements
A good first degree (not below a 2nd Class
Due to the exigencies of work, family
commitments and other duties, many
interested and qualified people are not able
to pursue a two year full time programme is
therefore designed to enable such people
access high quality education, while at the
same time attending to their respective
duties effectively. This is a sandwich
programme.
Lower) from a recognized university with a
This course aims to enable students
understand and apply marketing concepts
and techniques at an advanced level. The
course helps to develop critical marketing
management skills needed to fill more senior
roles within various organizations. It also
enables students to develop and enhance the
marketing orientation of their organizations.
Programme Coordinator
The programme is spread over two (2) longvacation periods, representing two (2)
modules
The teaching method for this programme
will include lectures, case discussions and
seminar presentations
Graduates of the MA Marketing Strategy
programme will develop the capacity to
perform at strategic marketing levels within
their various organizations.
Lecture Periods
This programme is offered over a period of
3weeks in June every year. Lectures are held
from Mondays to Friday at 7:30am to
6:00pm.
minimum of 2 years’ experience.
*Applications
for
admission
into
this
programme are opened from November for
every year and closes in February.
Contacts
Email: [email protected]
Phone: +233 244 313 518, +233 303 964
338 +233 303 964 478
Head of Department
Email: [email protected]
Phone: +233 242 117 272
Secretary
Email: [email protected]
Phone: +233 303 963 736
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Course Structure
Semester I
Code/Course Title
MAMS 613 Strategic marketing
management
Semester II
Credits Code/Course Title
3
MAMS 622
Credits
3
Strategic management
MAMS 603 Marketing Research
methods
3
MAMS 608
MAMS 617 Electronic marketing
strategy
3
MAMS 615
3
MAMS 610 Seminar
Presentations
3
3
MAMS 630
3
Social marketing strategy
MAMS 606
Human resource management
MAMS 630
3
Integrated marketing strategy
Relationship marketing strategy
MAMS 605
3
Special topics in Marketing
3
Special topics in Marketing
Electives
MAMS 620
Electives
3
MAMS 620
Political marketing strategy
MAMS 612
Political marketing strategy
3
MAMS 612
Brand Management strategy
MAMS 618
3
Brand Management strategy
3
MAMS 618
Tourism Marketing Strategy
TOTAL CREDITS
3
3
Tourism Marketing strategy
18
TOTAL CREDITS
21