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MA Marketing Strategy |Step Into Excellence | Programme Overview & Objectives Admission Requirements A good first degree (not below a 2nd Class Due to the exigencies of work, family commitments and other duties, many interested and qualified people are not able to pursue a two year full time programme is therefore designed to enable such people access high quality education, while at the same time attending to their respective duties effectively. This is a sandwich programme. Lower) from a recognized university with a This course aims to enable students understand and apply marketing concepts and techniques at an advanced level. The course helps to develop critical marketing management skills needed to fill more senior roles within various organizations. It also enables students to develop and enhance the marketing orientation of their organizations. Programme Coordinator The programme is spread over two (2) longvacation periods, representing two (2) modules The teaching method for this programme will include lectures, case discussions and seminar presentations Graduates of the MA Marketing Strategy programme will develop the capacity to perform at strategic marketing levels within their various organizations. Lecture Periods This programme is offered over a period of 3weeks in June every year. Lectures are held from Mondays to Friday at 7:30am to 6:00pm. minimum of 2 years’ experience. *Applications for admission into this programme are opened from November for every year and closes in February. Contacts Email: [email protected] Phone: +233 244 313 518, +233 303 964 338 +233 303 964 478 Head of Department Email: [email protected] Phone: +233 242 117 272 Secretary Email: [email protected] Phone: +233 303 963 736 Follow us @ugbsofficial Course Structure Semester I Code/Course Title MAMS 613 Strategic marketing management Semester II Credits Code/Course Title 3 MAMS 622 Credits 3 Strategic management MAMS 603 Marketing Research methods 3 MAMS 608 MAMS 617 Electronic marketing strategy 3 MAMS 615 3 MAMS 610 Seminar Presentations 3 3 MAMS 630 3 Social marketing strategy MAMS 606 Human resource management MAMS 630 3 Integrated marketing strategy Relationship marketing strategy MAMS 605 3 Special topics in Marketing 3 Special topics in Marketing Electives MAMS 620 Electives 3 MAMS 620 Political marketing strategy MAMS 612 Political marketing strategy 3 MAMS 612 Brand Management strategy MAMS 618 3 Brand Management strategy 3 MAMS 618 Tourism Marketing Strategy TOTAL CREDITS 3 3 Tourism Marketing strategy 18 TOTAL CREDITS 21