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Marketing Plan Implementation Assessment Tool Impact Implementation Matrix Longer Term Immediate Don’t Bother Low Priority Low Ease of Execution High Marketing Plan Implementation Assessment Tool What is the right mix of Impact ideas? Implementation Matrix Longer Term Immediate 25% Impact 50% Don’t Bother Low Priority 25% Low Ease of Execution High Guidance 75% of the final approved plan effort should have a high impact. If there is less than 75%, then this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea generation result in more great ideas than can be implemented. Marketing Plan Implementation Assessment Tool What is the right mix of Long-term vs. Immediate ideas? Implementation Matrix 50% Longer Term 50% Immediate 25% Impact 50% Don’t Bother Low Priority 25% Low Guidance Ease of Execution High Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. To maintain a competitive advantage, at least 50% of the tactics should longer term efforts that are difficult for competitors to easily match.