Download Marketing Plan Implementation Assessment

Marketing Plan
Implementation Assessment Tool
Impact
Implementation Matrix
Longer Term
Immediate
Don’t Bother
Low Priority
Low
Ease of
Execution
High
Marketing Plan
Implementation Assessment Tool
What is the right mix of Impact ideas?
Implementation Matrix
Longer Term
Immediate
25%
Impact
50%
Don’t Bother
Low Priority
25%
Low
Ease of
Execution
High
Guidance
75% of the final approved plan effort should have a high impact. If there is less than 75%, then
this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea
generation result in more great ideas than can be implemented.
Marketing Plan
Implementation Assessment Tool
What is the right mix of Long-term vs. Immediate ideas?
Implementation Matrix
50%
Longer Term
50%
Immediate
25%
Impact
50%
Don’t Bother
Low Priority
25%
Low
Guidance
Ease of
Execution
High
Approximately 50% of your tactics should consist of short-term efforts that make immediate
impact. To maintain a competitive advantage, at least 50% of the tactics should longer term
efforts that are difficult for competitors to easily match.