Download Club Marketing Tools

CNH |KEY CLUB
Club Marketing Tools
Presented by:
Sona Senapati, Communications & Marketing Chair
Albert Tran, D23 Lt. Governor
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Created by: Communications & Marketing Committee
California-Nevada-Hawaii District
July 2014
Why is it important to
market Key Club
appropriately &
effectively?
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Training
TrainingTopic:
Topic:Effective
Club Marketing
Speaking
Tools
CNH
CNHKey
KeyClub
ClubDistrict
District Key Club International
The Importance of Marketing
• Promoting a positive image of CNH
and Key Club International
• Recruiting members into the
organization
• Educating the world about Key Club
and its goals
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Training
Topic:
Effective
Training
Topic:
Club Speaking
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Marketing Tools
•
•
•
•
•
•
Flyers & posters
Brochures & pamphlets
Newsletters
Videos
Social media
School events
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Training
Topic:
Effective
Training
Topic:
Club Speaking
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Flyers & Posters
• Flyers/posters can be self made as
long as they are in compliance with
Key Club Graphic Standards!
• BEE creative with your publications
and always make sure the proper
information is being presented
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Training
Topic:
Effective
Training
Topic:
Club Speaking
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Brochures & Pamphlets
• Brochures/pamphlets can be self
made as long as they are in
compliance with Key Club Graphic
Standards!
• They should be informative
publications that display the
appropriate information
CNH|
Training
Topic:
Effective
Training
Topic:
Club Speaking
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Newsletters
• Newsletters can be self made as long
as they are in compliance with Key
Club Graphic Standards!
• Keep the members you serve
updated on a consistent basis
• It is also a great way to get members
involved
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Training
Topic:
Effective
Speaking
Training
Topic:
Club
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Videos
• Videos can be self made as long as they
are in compliance with school policies and
are approved by the proper advisors
• Videos are extremely useful for recapping
an event, calling something to order, or
promoting a project
• CNH videos must be approved.
• It is important to follow the CNH Video
Protocols.
CNH|
Training
Topic:
Effective
Speaking
Training
Topic:
Club
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Social Media
•
Social media can be extremely effective when used
appropriately
•
It is one of the easiest ways to reach a large audience
in a short amount of time
•
It is extremely useful for updates and promotion of Key
Club event
•
CNH postings to CNH Accounts must be approved
•
It is important to remember to follow the CNH Protocols.
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Training
Topic:
Effective
Speaking
Training
Topic:
Club
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
School Events
• School events are a great way to promote
Key Club!
• Take advantage of events like Club Rush,
school rallies, and assemblies
• Table displays and announcements can
be effective in recruiting members
• It is important to remember to follow all
school policies
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Training
Topic:
Effective
Speaking
Training
Topic:
Club
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Resources
• CyberKey (Guides, protocols, and
manuals available on marketing)
• Kiwanis Store: Free literature available
for order on the Kiwanis Store! (Check it
out!)
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Training
Topic:
Effective
Speaking
Training
Topic:
Club
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International
Questions?
Comments?
Concerns?
CNH|
Training
Topic:
Effective
Training
Topic:
Club Speaking
Marketing Tools
CNH
Key
Club
District
CNH Key Club District Key Club International