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CNH |KEY CLUB Club Marketing Tools Presented by: Sona Senapati, Communications & Marketing Chair Albert Tran, D23 Lt. Governor CNH| Created by: Communications & Marketing Committee California-Nevada-Hawaii District July 2014 Why is it important to market Key Club appropriately & effectively? CNH| Training TrainingTopic: Topic:Effective Club Marketing Speaking Tools CNH CNHKey KeyClub ClubDistrict District Key Club International The Importance of Marketing • Promoting a positive image of CNH and Key Club International • Recruiting members into the organization • Educating the world about Key Club and its goals CNH| Training Topic: Effective Training Topic: Club Speaking Marketing Tools CNH Key Club District CNH Key Club District Key Club International Marketing Tools • • • • • • Flyers & posters Brochures & pamphlets Newsletters Videos Social media School events CNH| Training Topic: Effective Training Topic: Club Speaking Marketing Tools CNH Key Club District CNH Key Club District Key Club International Flyers & Posters • Flyers/posters can be self made as long as they are in compliance with Key Club Graphic Standards! • BEE creative with your publications and always make sure the proper information is being presented CNH| Training Topic: Effective Training Topic: Club Speaking Marketing Tools CNH Key Club District CNH Key Club District Key Club International Brochures & Pamphlets • Brochures/pamphlets can be self made as long as they are in compliance with Key Club Graphic Standards! • They should be informative publications that display the appropriate information CNH| Training Topic: Effective Training Topic: Club Speaking Marketing Tools CNH Key Club District CNH Key Club District Key Club International Newsletters • Newsletters can be self made as long as they are in compliance with Key Club Graphic Standards! • Keep the members you serve updated on a consistent basis • It is also a great way to get members involved CNH| Training Topic: Effective Speaking Training Topic: Club Marketing Tools CNH Key Club District CNH Key Club District Key Club International Videos • Videos can be self made as long as they are in compliance with school policies and are approved by the proper advisors • Videos are extremely useful for recapping an event, calling something to order, or promoting a project • CNH videos must be approved. • It is important to follow the CNH Video Protocols. CNH| Training Topic: Effective Speaking Training Topic: Club Marketing Tools CNH Key Club District CNH Key Club District Key Club International Social Media • Social media can be extremely effective when used appropriately • It is one of the easiest ways to reach a large audience in a short amount of time • It is extremely useful for updates and promotion of Key Club event • CNH postings to CNH Accounts must be approved • It is important to remember to follow the CNH Protocols. CNH| Training Topic: Effective Speaking Training Topic: Club Marketing Tools CNH Key Club District CNH Key Club District Key Club International School Events • School events are a great way to promote Key Club! • Take advantage of events like Club Rush, school rallies, and assemblies • Table displays and announcements can be effective in recruiting members • It is important to remember to follow all school policies CNH| Training Topic: Effective Speaking Training Topic: Club Marketing Tools CNH Key Club District CNH Key Club District Key Club International Resources • CyberKey (Guides, protocols, and manuals available on marketing) • Kiwanis Store: Free literature available for order on the Kiwanis Store! (Check it out!) CNH| Training Topic: Effective Speaking Training Topic: Club Marketing Tools CNH Key Club District CNH Key Club District Key Club International Questions? Comments? Concerns? CNH| Training Topic: Effective Training Topic: Club Speaking Marketing Tools CNH Key Club District CNH Key Club District Key Club International