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Introduction to the social sciences Antropology • it is the study of cultural factors—the arts, beliefs, habits, institutions, and other endeavours—that are characteristic of a specific community, society, or nation. • Uses naturalistic observation • Cultural anthropologists study contemporary societies to determine cultural patterns and regional or national variations. Anthropological studies highlight the diversity of behaviours that fulfill the functions required by all societies. • By reading anthropological studies of other cultures, people learn to understand that all cultural behaviour is “invented” and, as a result, they will develop an ability to observe their own culture objectively. Sociology • is the social science that explains the behaviour of individuals as they interact in social groups such as in family settings and in differently organized communities. • Sociological studies are more concerned with the patterns of behaviour observed in large numbers of people or groups rather than with the behaviour of individuals. • Sociologists investigate social facts, the social sources of behaviour that are used to determine rates of behaviour. • Determining patterns and rates of behaviour of groups facilitates planning and policy decisions within a society, but may not necessarily explain the behaviour of individuals. Psychology • is the study of behaviour based on mental processes. • Its focus is how the individual thinks. • Psychologists use an understanding of mental processes and the characteristic patterns of motivation that they call the personality to explain individual behaviour. • They also examine how individuals interact and influence one another.