Download Pitch™ Launches a Revolutionary Strategy in Mobile Marketing

Pitch™ Launches a Revolutionary Strategy in Mobile
Marketing
UK’s First Free Mobile Content Service
Provides Advertisers with a Unique Opportunity
Pitch™, the leading industry provider of mobile phone content, today announces the beta launch
of the UK’s first advertising funded mobile content service. Pitch™ offers UK mobile users
completely free ringtones, games and graphics in exchange for personal profile data and mobile
advertising opt-in consent. In building a community of genuinely opted-in, receptive and
demographically-profiled users, Pitch™ offers leading brands a unique opportunity to deploy
innovative mobile marketing campaigns to highly-targeted groups of consumers.
Research estimates that 3 million UK consumers are regularly paying to download ringtones,
graphics and games to their mobile phones. Offering entirely free mobile content for life, via a
high profile mobile marketing campaign, Pitch™ recruits these users as well as new
demographic groups who have - up until now - been reluctant to pay for mobile content.
David Warburton, Executive Chairman of Pitch™ explains: “Mobile advertising is a massive
channel, the potential of which has hardly been realised. Our research indicates that over half the
adult population of the UK are receptive to receiving advertising messages on their phones as
long as it is relevant to them, comes from a qualified source and contains good offers or
incentives. Pitch™ is the first credible mobile advertising channel where brands can target
actively opted-in and fully profiled customers across all mobile networks.” *
How does it work?
Consumers text “Pitch” to 87000 and join Pitch™ via a wap site directly from their handset. They
are asked a short series of profile-building questions including age, gender and interests (music,
film, games, fashion, clubbing, sport, etc.) before agreeing to accept up to 3 advertising
messages a week. They can then access unlimited free mobile content for life.
Lourens de Beer, CEO of Pitch™ comments: “Pitch, for the first time, removes the barriers
which have prevented the growth of mobile marketing in all its forms. Brands are able to target
campaigns at customers who have clearly agreed to receive advertising, knowing they are likely
to be interested in the offer. Pitch can therefore deliver targeted, large scale campaigns with a low
cost per-response and high return on marketing investment.”
Through its Marketing Services division, Pitch™ can reach out to leading brands, helping them
create and deploy mobile campaigns to the company’s customers. Pitch Marketing Services will
help brands develop and deliver campaigns using SMS, MMS, wap banner and a variety of
innovative mobile marketing techniques.
*Excludes Network operator “3”
What is Pitch?
Pitch is the UK’s first advertising funded mobile entertainment company. Founded in 2000 by
David Warburton, Pitch provides consumers with access to free mobile content in the shape of
the latest ringtones, games and graphics, by opting in to receive mobile advertising from leading
brands linked to their personal profile and interests. Through its Marketing Services division,
Pitch works with leading consumer brands to help them design, develop and evaluate mobile
marketing campaigns. Pitch then deploys advertising campaigns across the Pitch network direct
to consumer’s mobiles. Pitch has been the mobile service provider to brands including
NewsCorp, MTV Europe, Tesco, etc. Pitch is headquartered in London, UK and is part of Pitch
Entertainment Group Ltd.
www.pitch2u.com
For further details please contact Daljit Burji or Eleanor Orebi Gann at Hotwire on 020 7608
2500