Download Site Direct Advertising - Hartford Courant Media Group

Content Marketing
Give Your Business A Boost With Hartford Courant Media Group
Targeted Multi-Media Products and Services
Content Marketing with Hartford Courant Media Group
Leverage the authority of
courant.com to develop,
publish and promote your
content
Reach and influence
Facebook users to build your
community with useful,
engaging content
Extend reach to your target
audience with
native ads on our
site network
Elevate your Google exposure
with content that educate
and informs
Native Advertising: a form of advertising that integrates high-quality
content into the organic experience of a site by conforming to the site
design, preserving the user experience that results in click through
rates similar to editorial content.
Content & Distribution
Courant.com Content Section
Native Advertising(on/off site)
Ads appear as content on other new
websites other than courant.com
Facebook Brand Content Tool
Branded Content on Courant.com
SHARING
WIDGETS
Allows sharing via
social and email
PHOTO/VIDEO
GALLERY
Creates excitement
and engagement
AD PLACEMENT
Delivers key
messaging and drives
traffic to your website
Content Distribution
Distribution through Network Native Advertising
We drive interested readers to your article using
native ads on our network of partner sites and
from sections on courant.com
Native Ads on our Site
Network
Native Ads on
courant.com
Content
Distribution
Distribution: Facebook Brand Marketing
We associated your articles with the
122,000 people who like the Hartford
Courant on Facebook
Promoting Your
Content to a Broad
Audience on Facebook
Facebook Handshake Tool
Branded content is a growing and evolving part of the media
landscape. On Facebook, we define this as content that features a
third party product, brand, or sponsor ("marketer"). It is typically
posted by media companies, celebrities, or other influencers. Verified
Pages (with the blue checkmark) can share branded content on
Facebook ..
We tag the customer’s Page in any post that mentions a third party
brand, product, or sponsor. When tagged, the customer will be
notified and will be able to see high level performance insights, such
as reach and engagement for the post. They also have the ability to
share the post to their Page and put additional spend against it.
Program Options
Special Section Branded Content on Custom Landing Page - # of Articles
Custom Branded Leaderboard and Cube Fixed Position Display Ads
Three Month Promotional Plan – Exposure Level Options per Article
ROS Native Unit
on courant. Com
Social Media
Branding Facebook
Native Network Site Branding
Three Month
Total Fee
Estimated
impressions
Estimated
impressions
Estimated
Impressions
Guaranteed Clicks
-
55,000
75,000
300
$1,520.00
50,000
100,000
87,500
350
$2,175.00
100,000
150,000
125,000
500
$2,937.00
150,000
200,000
200,000
800
$3,950.00