Download Emarsys Profiled in 2016 “Vendor Landscape: European Marketing

For Immediate Release
Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation
Vendors” Industry Analyst Report
B2C Marketing Cloud from Emarsys among the Featured Innovative Solutions
Vienna, AT – July 13, 2016 - Emarsys, the leading provider of cloud marketing software for B2C
companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European
Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys
B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other
marketing processes including campaigns.
The report describes the marketing automation landscape and provides advice to companies seeking
these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking
a marketing automation solution, it is important for companies to address each of the areas of insight and
engagement including: customer data, real-time analytics, insights and interactions to ensure a
successful marketing automation strategy.
According to the report, “Emarsys customers can integrate their customer data; analyze it with campaign
data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that
they effectively engage with customers and prospects.”
“We believe Emarsys inclusion in Forrester’s European marketing automation landscape report further
underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO,
Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing
effectiveness by taking action on customer data with analytics and insights that deliver the right content at
the right time across any channel.”
As European companies seek digital marketing solutions to attract and retain customers, the Vendor
Landscape stresses that European marketers need to be aware of the changing marketing landscape to
address specific buyer needs with innovative technologies to stay ahead, localize their automated
marketing efforts to be successful and to implement technologies that align with insight and engagement
to deliver contextual marketing.
Forrester’s Q2 2016 EMEA Marketing Automation Market Overview Questionnaire Survey was fielded to
25 European martech vendors during Q2 2016. Additionally, Forrester tracked European martech
vendors based on client inquires and surveys for the past five years with vendors new to this analysis in
2016, as well as those featured in previous reports. Forrester also used data from Forrester’s Global
Business Technographics® Marketing Survey, 2015.
To download the Vendor Landscape: European Marketing Automation Vendors, 2016 report, visit
http://www.emarsys.com/en-uk/resources/whitepapers/european-marketing-automation-vendors-report.
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About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C
Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers,
combining machine learning and data science with true personalization and multichannel delivery to
reach customers most effectively, maximizing engagement and results. With more than 500 employees in
16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month,
Emarsys sends over seven billion messages — helping customers increase revenues and ROI. To learn
more about Emarsys’ innovative solutions, click here.
Media Contact:
Jennifer Handshew
Emarsys
+1 (917) 359-8838
[email protected]