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Keynote Speech Workshop “Dealing with Feelings: The Role of Emotions in Political Communication” April 17, 2009, 12.00-13.00 OMHP D0. 09 by Kimberly Gross (Associate Professor; School of Media and Public Affairs; George Washington University) Thus far, the field of political communication research has been focusing mainly on cognitive effects of the media. In this lecture, Dr. Kimberly Gross will talk about the impact emotions can have on political behavior and attitudes and argue for the importance of emotion in the study of political communication. She will discuss the “Affective Intelligence Model” of Marcus, Neuman and MacKuen which helped to spark increased attention to the role of emotion in decision making and information seeking. In this lecture, Dr. Gross will discuss previous work based on the affective intelligence model and show how communication matters in this context. She will also discuss recent work that has established important distinctions between certain emotions, for example between “anger” or “anxiety”, and their impact on subsequent behavior. To make such conceptual distinctions is very important for political communication scholars, because it suggests that different types of emotions in response to a message can have very different consequences. Finally, Dr. Gross will introduce some of her own work in this field and allude to challenges and issues of special relevance for the future study of emotions in political communication research.