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http://www.ukoln.ac.uk/cultural-heritage/events/blogs-social-networks-2008-11/ Introduction To Blogs And Social Networks For Heritage Organisations: Beyond Blogs: Social Networks, Micro Blogs and Video Blogs Brian Kelly UKOLN University of Bath Bath, UK [email protected] Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘asva-2008-blog-workshop' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Contents Introduction Case Study: The UK Web Focus Blog Reasons For Having a Blog Beyond Blogs • Social networks • Micro blogs • Video blogs Approaches to Providing a Blogging Services Issues and Barriers Addressing the Barriers Sharing Best Practices 2 What Next? Contents The opportunities: • Social networks • Micro blogs • Video blogs The challenges: • Social networks • Micro blogs • Video blogs 3 Social Networks Social Networks You can have a Web presence for free on a very popular global service. Shouldn’t you grasp this opportunity? 4 Facebook: • Popular social network • Can be used by organisations as well as individuals Possible uses: • Factual information • Syndicating content from elsewhere • Campaigns •… Micro Blogs 5 Micro Blogs Micro blogging: • Started off as “what you are doing” • Restricted to ~ 140 characters • Popularity of use in Facebook status led to other applications • Find out what your friends & colleagues are doing, without the intrusiveness of email Thoughts On Micro Blogs Twhirl Twitter app used at MW 2008 6 Since last year the term ‘microblogs’ has become established: • Form of blogging that allows users to write brief text updates (usually < 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. • These messages can be submitted by a variety of means, including IM, SMS, email or the Web Micro-blogging helps to focus on the question: is a blog a publishing or a communications tool? Micro Blogs Twitter Twitter: • Best known of the micro-blogging applications • Web application, with desktop & mobile clients Uses: • Communitybuilding • Support from your peers • Marketing • … See <http://ukwebfocus.wordpress.com/category/twitter/> 7 Video Blogs 8 Video Blogs Seesmic: • Described as a video micro blogging service • Web-based or desktop clients Advantages: • Talking is easier (easier than writing) • Popularity of Web cams • Possible growth for mobile phone access Discussion: I’m a user of social networks, micro blogging and video blogs But: • What are the limitations and disadvantages? • How can such concerns be addressed? 9 Questions Any questions? Note a summary of the tools mentioned in this talk are given in the UKOLN briefing documents: • “An Introduction To Twitter”, not yet published • “An Introduction To Seesmic”, not yet published • “An Introduction To Social Networks”, no. 13, <http://www.ukoln.ac.uk/cultural-heritage/documents/briefing-13/> • “Facebook: Opportunities and Challenges”, no. 14, <http://www.ukoln.ac.uk/cultural-heritage/documents/briefing-14/> 10