Download Digital and Social Marketing Manager

Digital and Social Marketing Manager
Pittsburgh, PA
Diamond Kinetics
Diamond Kinetics (http://www.diamondkinetics.com) is actively commercializing a
revolutionary new technology platform to improve player performance in both baseball
and softball. Leveraging an exclusive license to issued and pending patents from the
University of Michigan and the University of Pittsburgh, Diamond Kinetics is able to
provide real time quantitative data, mechanics feedback and training guidance to drive
performance improvement. We provide all of this via mobile and web applications in an
effort to create a dynamic new community for players and coaches centered around
motion data.
Diamond Kinetics is a fast-paced, performance-driven early stage company where
responsibility comes fast and consistent success is a requirement. The work is
challenging but exciting, especially for those who love sports. We believe in stretching
for growth as a company and as professionals and seek competitive, self-motivated
people as teammates who do the same.
Job Function and Purpose
The Digital and Social Marketing Manager develops and implements marketing
strategies and tactics to ensure achievement of Diamond Kinetics’ business and brand
goals. Their responsibilities include Diamond Kinetics’ products as well as the Diamond
Kinetics player/coach online community. They are the owner of all things digital and
social and the voice of the brand in those channels.
Success in this role is defined by: driving brand awareness, affinity and engagement,
consistent delivery of the brand strategy, maximizing brand revenue and always being a
step ahead of the competition.
Key Responsibilities
Understand the Market and Competition
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Analyze the marketplace, customers and competitors to determine the
optimal messaging and content for the digital and social channels
Lead the organization’s digital and social competitive analyses as well as ongoing social media and consumer review monitoring and response
Prioritize organization’s digital and social efforts to always remain ahead of
the competition
Develop Digital and Social Strategies and Plans
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Own and lead the digital and social marketing strategy, coordinating with
stakeholders across the organization
Build and execute target-relevant, digitally savvy online and social marketing
programs to achieve business and brand objectives.
Execute the brand voice and graphic standards across digital and social
executions
Working with the development team and other stakeholders, update and
maintain the organization’s website, including all content, promotions,
graphics, e-commerce and related back-end functionality
Create Innovative and Engaging Content
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Develop and implement a world-class digital and social experience that
engages and delivers value to players, coaches and partners
Generate compelling content and execute a regular schedule of engaging
digital and social execution; encourage player and coach generated content
Regularly share insights gained from digital and social monitoring with
internal and external partners to help them evolve and improve their
strategies
Execute Plans that Achieve Company and Brand Objectives
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Identify, develop and nurture relationships with key influencers to support the
organization and effectively deliver key brand messages
Write, review and support development of marketing copy for the digital and
social channels
Create and manage online marketing campaigns and promotional programs
Ensure all content is in alignment with organization’s objectives and values as
well as compliance with all regulatory and legal boundaries
Manage Budgets and External Partners
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Develop budgets for area of responsibility and projects within; deliver results
within budget and on-time and hold outside partners accountable for the
same
Manage outside partners and cross functional teams to support the
development and maintenance of the organization’s website and other digital
marketing initiatives
Monitor and Improve Performance and Satisfaction
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Continually set, measure and optimize against relevant benchmarks for site
visits, ad campaigns, search terms, social media metrics and other key
measures
Manage the organization’s e-commerce programs; ensure high level of
customer satisfaction and compliance within regulatory, legal and financial
boundaries
Analyze, review, and report on effectiveness of new initiatives and campaigns
Keep the Company at the Forefront of Digital and Social Technology
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Serves as the digital, e-commerce and social media subject matter expert
within the organization ensuring all efforts are best in class and continually
ahead of the competition
Works with internal and external partners to reflect current needs and the best
information within organization’s digital and social ‘footprint’
Tracks best in class practices across the broader digital and social landscape
bringing those into the organization
Continually seeks out information on emerging technologies and other
relevant information in the digital and social landscape and integrates into
organization’s operations
Competencies and Experience
Competencies Required
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Champion Change and Innovation
Apply Technical/Functional Expertise
Use Financial Acumen and Sound Judgment
Establish and Manage to Action Plans
Drive for Results
Communicate Effectively
Experience Required
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B.A., B.S. or equivalent degree in Business, Communications, Journalism, or
equivalent field of study
3-5 years of consumer product/service industry experience with track record of
success in digital marketing and social media management
Deep knowledge of, and demonstrated success in, building brands on the web
and in social media
Solid background in SEO, SEM, digital advertising and paid search
Skilled at integrating multiple media formats across digital platforms (e.g. – video)
Understanding of, and experience in, online commerce including own website,
amazon.com and other third party websites
Highly adept in Google Analytics and Google AdWords
Highly proficient in MS Office, WordPress, managing multiple WordPress plugins, CRM systems and social media tracking/measurement tools
Additional Desired Experience
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MBA a plus
Experience marketing a consumer technology (mobile, web)
Website development familiarity including web design, HTML, CSS and
JavaScript
Start-up and/or early-stage company experience
Played competitive level amateur baseball or softball
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Additional Information
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Unique, exciting opportunity to work in an angel/venture backed early stage
company
Flexible work environment
Competitive compensation package
Overnight travel may be required for this position but it is expected to be very
infrequent
Diamond Kinetics is an equal opportunity employer
If interested, please send resumes to [email protected]