Download What makes successful business website

Importance of having Website
Nowadays website becomes an essential part of every profession. Website makes strong
impact on the image of your company. It is very important when you are more concern about
exploring your business world wide.
If you are into the business, an owner of small or medium or big company, or a professional
or free lancer you need to have your own website for many reasons.
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There are approximately 970 millions Internet users, 15% of the world's population.
Thus it is a most efficient way to get potential customers from all over the world
through internet marketing.
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Websites have no boundaries as far as place or region or country is concern. It is
international. If you have a website, then you have something international that
overcomes the limits between countries and continents.
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Through website designing you will get identity, global presence and good business
channel once you make entry in the www (World Wide Web) and promote the
website through web marketing.
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There are competitions in every business. This is like going for a business exhibition
on internet. You can not stop competition in any business but at least make your
identity so that your potential customers are given a chance of comparing and
subsequently buying your products or engaging your services with the help of
professional business website.
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If you own small company and you want to explore globally than website is the only
effective media to connect people by creative web designing with web promotion.
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Business without website means you are running business without having your
visiting card; you can say your website as your visiting card [business card]. By
effective profile of your company, products/services you can build corporate image of
the company in your business website.
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If you have a SEO friendly website, potential customers are inclined to know more
about you. Then you can explain to them why your products are great or how
excellent and reliable your services are and, also satisfying them by showing your
work profiles.
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Having a website means your business is open and reachable round the clock and
throughout the year. Your web site is your online shop and it is open for 24/7.
Website transmits your message in a few seconds.
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In website, content can be changed very easily. You can get good ranking in search
pages by writing SEO friendly copy writing in your website.
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The work involved in projecting your website can also be used for presentation
purposes, without the presence of the internet.
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Professionally design Websites can easily fit on CDs and their content can be
presented as the company’s virtual business card or as the company’s portfolio.
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There are various types of website designing such as Static Web site Design, Flash
Web Site Design, Dynamic Website Design, Hybrid Websites Design, SEO Website.
The type of website depends on the type of your business.
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Static websites are generally text base. Static websites are more search engine
friendly websites.
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Flash web sites are for entertainment, game, animation or visual effects. Flash sites
are very useful to represent your product or service in innovative way. Flash site gives
unique and novel look to your web site.
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Dynamic websites can be used for various applications, whereby from login pages,
company employees can login to update and report data directly in and from the
project’s database. You can opt to go for a dynamic website which will automatically
change your content based on changes to your business, like stock items, stock status,
prices, important messages, news, articles, services and more.
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Hybrid website is mixer of static and flash sites. Hybrid site is useful when you wish
to make search engine friendly website with text, visual and flash animation.
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Today, many businesses depend on their website. They gained vast exposure and have
increased their sales revenue by developing professional website design and search
engine friendly website.
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Search engine optimization is the next step after having web designing and web
development. This is normally done through a search engine optimization process
directly in your web site.
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To get maximum benefit of website you need to design web site by professional Web
Design Company and have web optimization by professional SEO Company.
What makes successful business website?
Designing a successful and professional website for your business, to sell your products or
services is one of the most important factors in determining your success. If you fail to
define your goals prior to designing and launching commercially on the web, your Web site
will lack appropriate direction and purpose. Having strategic business planning and
reasonable goals can help you to design user friendly and successful business oriented
website with SEO copywriting.
There are various design factors which need to be considered while planning to design a
professional business website. From first step of designing, developing and implementation
website to hosting website and then internet marketing, you need to have clear concept and
vision for making successful business website.
Guide for Successful Website Design
Any small or big, corporate or small business should need at least following pages and
information to make a website with professional look and feel.
The most essential and important pages for a successful web design :
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Home Page
Company profile /About Us
Product page or Service page
Achievements
Clientele
Contact page
Sitemap
Home page: The home page, index is the main page i.e. an entry page of web site. The
importance of any good website design depends on the design, appearance, color and
style; overall outlook of homepage design. The home page is the gateway of your
website. Any internet viewer or surfers take decision to go further from the home page
only.
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Your homepage in the website should look professional, easily navigated, best use of
graphics and animation with minimum download time, rich text content i.e. search
engine friendly copy with use of keyword and keyword phrases related to your
business, appropriate placement of logo, user friendly links. All these helps you to
increase natural traffic to your website using most ethical way of web design with
SEO.
The homepage contain clear message line or punch about your business that you want
to give to your target audience.
The company logo need proper placement. Your company logo should place on left
side or in center part of website because one can easily view left corner of page in any
browser or resolution. If you place your logo on right side user can not view on first
sight while viewing.
The user friendly navigation is also important as user can visit any page of your site
with minimum no of clicks. Use text links for user friendly and search engine friendly
navigation.
Company Profile:
The company profile page is the key page as you present your company to the global market.
From the company profile page you can build corporate image of your company by showing
the goal and objective of your company. Professionally written company profile with
affluent key phrases definitely makes better impact on target market or viewer.
The company profile page should contain:
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Mission statement
Vision of the company
Objective
Background
Products or services
Geographical Location
Infrastructure
Professional ability and expertise
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Marketing Network
Product/Service:
Generally every page in the web design has its own importance as far as considering target
audience, search engines and search engine marketing. In product or service page you need
to put detail information about product or service to increase your business domestically and
internationally as well as build brand image of product.
Essential information in designing product page :
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Product details
Features
Advantages
Technical details and specification [ if any]
Product photographs
Enquiry details
Order form
Achievements:
In website designing, Achievement page make good impression of your company as it gives
about your company’s ability and efficiency. While designing this webpage you can put :
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Awards
Successful projects or works
Participation in major events
Participation in national or international exhibitions
Events or Seminars organized by companies
Clientele:
You need to put clientele page to get more benefit from your web site. This is the page from
which you can make reliable and trustable image of your company. The person always looks
for reliability while buying product or opting any services. The list of major clientele gives
assurance to other people that your company is trustworthy. There are good chances to get
good business enquiries.
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List of clientele
Client speaks
[Certificates given by clients for quality product/ service]
Contact Page:
Finally designing the web page that make people reach to you. It is beneficial to give contact
details of all your business offices that customer can easily approach you. In designing
contact page, you need to put contact details as follows
 Map indicating geographical location of your company and marketing network
Address, Phone, Fax and Email of :
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Registered Office
Branch offices [ if any]
Factory office [ If any]
Sales office [ If any]
If you are a corporate company and having wide network of dealer and distributors; in such
case you can design software module for easy selection and communication with your
marketing network and satisfy your customer by providing quick and efficient services.
Sitemap:
Sitemap is the most important page in your website. It is very vital for any website design. It
helps user to navigate your site very easily. It gives quick glance of entire website and user
can get information easily in single click without surfing entire site. Sitemap prevents visitors
to escape from your site by providing appropriate information. The sitemap is very useful for
SEO. In search engine optimization sitemap is very useful to get top ranking in search
engines such as Google, MSN, Yahoo etc.
In sitemap you need to:
 Place all links in text format
 Place main links
 Also put sub links below the main links
 Make a tree form of all main link, sub link and so on…
After designing website, you need appropriate marketing strategy to generate more traffic to
the sites. Marketing your website is most effective when the marketing strategy has been
incorporated into the initial design of the site. For all these you need to hire experience and
Professional Web Design Company with SEO skills.
How to build search engine friendly websites?
Who would not like to have clients to visit their website? In today’s competitive world, it has
become quite essential to have a well designed optimized site to get their website noticed by
their potential customers. To have a search engine friendly site is not just beneficial to have
top ranking in the search engines but also to help website to load faster and be more visible to
your customers, thus getting business for you.
If you surf through search engine results, you will find all the top ranking websites are
optimized properly. These optimized websites make their presence felt in the search engines
by making their site user friendly with good navigation, content texts, and Meta tags relevant
to their websites, and having proper placed images. Search engines like Google, yahoo, MSN
believes in simple informative web design, which loads faster.
While designing your website, the most important thing to remember your website is not to
trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or
very small text which is hardly visible for human eyes. Google usually punishes these
websites by giving them low rank or sometimes removing them forever.
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Before designing a site, make sure you have got a good domain name. Hypothetically,
if your business is related to “Food Color,” it is good to have domain name
“foodcolor” in domain name. Generic domain names may help in search engine
ranking.
Do not keep the visitors guessing what would possibly your company name be. Keep
the company name and company logo visible to the visitors. The browser must know
clearly what the website is about. Your business brief should always be visible when
anyone opens your home page.
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Please do not startle the visitor of your web design with blinking texts, shocking
colors, and confusing animations on the web pages. The website must have clean
look. The web visitor must feel relaxed and get all clear information about your
service, products, and business.
Make use of CSS files in your websites. CSS file can help control appearance of your
website without any difficulty and gives quicker loading time of your site. You can
have lovely button effect using the CSS files.
A well designed site for internet marketing purpose should not have frames, excess
flash files, JavaScript, image maps, or dynamic URLs. This will confuse the search
engine robots to list your site.
Keep the links simple and easy to navigate. Complicated navigation will confuse the
visitors. The navigation must be user-friendly and easily understood by the visitors.
Avoid using heavy images for your web pages. Though these images look visually
appealing, it will make your website to load for longer time. Besides the search
engines spiders, the browser will not like waiting for your site to load. There are
chances they might simply loose their patience and turn off your site.
If you think it is absolutely necessary to put the images on your web pages, add Alt
tag or Title on the images. The reason is simple: search engine spiders cannot read the
images but can read the alt tag or title given on the images.
Make your site content based with at least 200 words holding clear information of
your products, services, and business. This will help your potential customer to know
about you and get some information on products they require.
Meta tags like keyword tag, description tag, and title tag must be added in the header
of your web page. Please choose the best words that can describe your business. Do
not add irrelevant keywords and description.
The web pages must be error-free and special care must be taken for broken links and
correct html. Search engines like error-free websites.
If designing is not a piece of cake to you, then make sure to hire a professional web
designing company who are well experienced in making both visually appealing web
design and make the sites search engine friendly.
Types of Web Design Services
When we decide for website designing it is not just like designing brochure, we have to
decide the technology to be used for website. It will also match with the nature of your
business. Unique concept, professional image, easy accessibility finest look and SEO
friendly content are the elements we target with every website design that we create.
The types of website designs are:
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Static Website Design
• Portfolio of Static Website Design
Dynamic Website Design • Portfolio of Dynamic Website Design
Flash Website Design
• Portfolio of Flash Website Design
The choice for type of website depends mainly on the following points:
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The needs of your business
The purpose you want to have or maintain an online presence for your company
The targets you want to achieve
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The structure of the website being developed
Designing static website is the simplest way to showcase your product or business
online. Static websites are for the people who prefer a substantially and search engine
friendly website, one that delivers content for which site visitors are searching.
Static websites are designed for easy downloadable images, browser compatibility and easy
navigation having effective graphics and interactivity.
Static web site contains a site with linked pages using a font or graphics-based logo, and
containing text, and simple graphics. Sites may include any number of pages with minimum
script and HTML which helps in SEO.
Static website can help your business to present your products, services, and any other
important information you want your visitors to have access to. Building a static website is
relatively simple because the development technology is simple to use.
There is also hybrid website design. The hybrid website contains static as well as flash
animation. The hybrid website is better option when you need to represent informative site
with animated look. In hybrid sites the top or half part is design with flash animation which
gives unique and innovative look to your site.
Dynamic Website Design
A dynamic website design is required for content such as online databases, e-business,
collaborative content, membership, private areas, knowledge base, a resume or jobs
database, online shopping site etc. A dynamic web design page is any web page which
has content that is changed by a program or script at the time the page is requested.
Dynamic website pages are pages that allow a user to set preferences regarding what
kind of information will be displayed.
There is a major difference between building a static website and building a dynamic
website. A simple static website is an interactive information sheet of your products and
services while a dynamic website is capable of engaging the visitor and impacting the
business more dramatically. Both types either static web site design and dynamic websites
design can have search engine optimization for business presence worldwide through
internet. If all you want to do is present information, then a static website is all you need.
Dynamic website is required for content such as e-business, collaborative content, and
member-only.
Dynamic Website Types:
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Database driven Website
e-Commerce Website
e-Business Website
Knowledge Base Website
Jobs Database
Resume Database
Member-only sites
Intranet
Extranet
While website designing, your web pages are either designed as dynamic or static.
Essentially, static web pages are those on your site that send exactly the same response to
every search request. On the other hand, dynamic pages are most often customized to offer
some form of personalization in the response displayed to the end customer.
Dynamic pages are obviously beneficial, and although search engines may be able to index
some of them, generally the pure volume alone is an inhibiting factor to most of the major
search engines in the process of search engine optimization.
In a entirely dynamic website, all web contents are stored in a database and assembled into a
web page when the page is requested. The dynamic site is essential when frequent change in
website content is essential and also to reduce maintenance of the site for the users who do
not know HTML. In dynamic websites when the content is retrieved it is merged with a
template that provides components that are common to the whole site or sub sections of the
site and also includes components that control the style of presentation for the user entered
data.
In creating innovative website design there is nothing better than using Flash Web
Design. Flash is the very important for creating scalable, interactive animation on the
web, whether you are creating animated logos, website navigation controls, long form
animation, or entire Flash websites. You will find the power and flexibility of Flash, an
ideal medium for creativity.
Flash websites leave long lasting impression on viewer as it contains animation with sound.
It has the power to invoke an emotion or excitement. Flash web pages are dynamic, highly
graphic and full of multimedia content. The user is given more than just informational
content.
Flash produces very small file sizes, particularly when the contents of the animation are
restricted to basic shapes, such as text and drawn images. Flash has become a universal
standard for the delivery of animations on the Internet. In Flash Website effective flash
intros; custom flash animations, corporate flash presentations etc are possible using excellent
animation effects.
In website you can use flash for:
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Flash Buttons
Flash Menus
Flash Animated Marketing Banners
Flash Introductory Page
Flash animated Logo Design
Flash Photo galleries
Animation with background Music
Flash Auto/interactive Presentation with Audio
Flash allows you to create rich internet content and applications - complex animations with
interactive programming, for the home page of websites to display a more dramatic
introduction to the company. Flash Intro in your website enables you to create simple as well
as complex Flash animations whereby you can combine different fonts and effects and an
unlimited number of text lines within a single Flash animation.
In flash website one can combined a number of powerful ideas and technologies into a single
program that allows users to deliver full multimedia presentations over the Web.
The Advantages of Internet Marketing vs. Traditional Marketing
To grow globally is the dream of every businessman. A person who starts business on his
own effort should need strong determination and positive efforts to make his business
successful. Even a well established business needs right efforts to make his business /product/
services successful.
For success of any business marketing policy plays an important role. To increase your
business growth, you need strong marketing team with knowledge of thorough marketing
strategy.
The marketing department of any company can choose type of marketing depends on the
business / service type, objectives, target market, capability, efficiency and budget. Selecting
Traditional Marketing or Online Marketing very much depends on all above factors.
With change in time, marketing also affected positively with advance technology. Internet
Marketing or Online Marketing or E-marketing have added thrill in marketing professionals.
The popularity of Internet Marketing is emergent very rapidly in all type of business. But
before start adopting traditional marketing or online marketing one should fully aware of its
marketing strategy and its outcomes.
What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing
customer. It is a task to create awareness of consumers in product / company / services by
making their brand popular using various marketing techniques. For successful marketing,
quality product and customer services are very important. The other important factors are
demography, market needs, target market and many more factors require for complete market
research to build successful marketing strategy.
Marketing is an intelligent and creative technique that includes advertising, distribution and
selling. Understanding customers requirement and fulfill their needs is the base of success for
any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.
Traditional marketing is very costly. It needs long time and budget to get success. Till the
date it is consider as proven marketing technique for promoting product or company. In
traditional marketing the various media are used for marketing products such as Television,
Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional
Marketing is very effective, time-tested and proven way to make business or product popular.
The disadvantage of traditional marketing is it is very costly and need more time for to get
success. In case of local marketing, traditional marketing is an ideal for product promotion
but on international level it is consider as most expensive medium.
You can also use partly or complete Internet Marketing Services while using traditional
marketing. Internet Marketing helps to boost your marketing campaign.
What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through
internet. The marketing strategy for any business becomes same for traditional marketing or
online marketing such as all factors of market research. Today, Internet Marketing is
considered as very faster and economical medium for promoting product and business
growth.
Internet Marketing strategies covers a various services like search engine optimization (SEO),
search engine marketing (SEM), email marketing, SEO copy writing, web development, pay
per click (PPC) advertising, banner advertising, directory submission, blog writing and many
more.
Read more on Internet Marketing
Importance of Internet Marketing Vs. Traditional Marketing
Internet Marketing
Traditional Marketing
Internet Marketing is very economical and
fast way to promote product.
Traditional Marketing is very expensive and
takes more time to promote product.
Internet Marketing is very useful for
promoting product globally [without any
additional cost].
It is very expensive and time consuming
process for traditional marketing.
In Internet Marketing, you can also work
with less employs [you can take more work
with less manpower].
In Traditional Marketing, you need more
employment with more man power which in
terms requires spending more money.
In online business you can sell or buy
product 24 X 7, round the year without
employing any person.
That is not possible in traditional marketing.
Paying Professional and Experienced Internet Paying renowned Advertising and Marketing
Marketing Company is very economical.
Company is very costly.
While comparing both marketing, the outcomes shows that in today’s fast growing world, for
fast business growth in most economical way, Internet Marketing or Web Marketing is an
ideal way to make successful business locally as well as internationally.
If you want to expand your business and increase your profit and if you have low marketing
budget than Internet marketing is the best way to accomplish all your marketing objectives.
Before selecting either traditional marketing or internet marketing, through market research is
very important for successful marketing campaign. Internet Marketing Company can offer
best and effective marketing strategies as per your business needs. They can help in
promoting and increase your business very efficiently within your budget. You can definitely
get return of your marketing investment in very short period.
Needs to redesign website?
Website is an important and essential media in this fast growing internet market. Website is a
vital tool for growing your business, building image of your company, make your brand
popular world over and explore marketing network globally. Do you remember when you
have designed your website last time? Have you done any further implementation with the
latest styles and trends of web designing? Do you annoy while looking at your competitors
site? Most people think after designing website, business will get expanded itself. But the
website designing is a continuous process and one should need to redesign their website with
the time and technology to survive and grow in this tough competitive market to be a leader.
When should you redesign a website?
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First thing to consider is when was it redesigned last time ? If your website has not
been updated since last three years than you should immediately redesign your
website. Check how much of the content on your site is search engine friendly? If
most of the content is still up-to-date you may just need to update your site with new
SEO friendly content.
Compare your website with your major competitor. If you find your site less
important in compare to your competitor than you definitely need to redesign your
site with additional information.
Nowadays every business or service depends on website. The success of business
depends on your website. The more important your site is to the success of your
organization, the more frequently you will need to redesign it for making business out
of your website.
Why should you redesign a website?
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To Build Corporate Image: Website makes very much impact on building your
image. If you are in big business or owner of big enterprise and your website is not
providing information related to your business, products or service then your website
becomes useless. Informative and innovative outlook of your website is most
essential. You should give your visitor something to remember so that he can find his
way back to your site. Write some good captions or punch line about your business
that will be remembered about your site.
For User Friendly Navigation: Your website should be easily surf by the user mean
it must have navigation friendly. If your site is not navigate properly user can not go
further and quit your site. Your site needs to immediately demonstrate its purpose.
Internet users are impatient and don’t like to search around on pages for what they’re
looking for, they want it presented clearly and concisely the moment they arrive.
To generate natural traffic : If your website is functionally good as well as
informative related to your business but unless your site is not known to internet users
you will not find any users to visit your site; result in no business enquiry from the
website. Thus with user friendly website your website also need to be search engine
friendly website. You need to redesign search engine friendly website to get top
ranking in search engine result pages with search engine optimization.
Things to Consider While Redesigning Website
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Decide precisely what you want from your new Web site and be realistic.
A Website redesign project can be as big or small as you want it to be. No matter
what you decide you need, remember that everything that you do needs to accomplish
your businesses’ overall goals of increasing sales and retaining current customers.
Anything outside of this might not be necessary. If your website is bigger than make
proper schedule and redesign it in phase wise. It is advisable to redesign it phase wise
because it allows you to focus on immediate needs first.
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Check the status of your present website
Every website redesign plan needs to start with a detailed analysis of the current
website traffic. Some major search engines give good solutions to analysis your
website. Check analytics of at least the past 6 months and run them through a good
traffic analyzer such as Google Analytics. Look at where people are going in the site,
where they are not going, what pages they enter into and what pages they leave from.
Which are the keywords people used more frequently for your website? This kind of
analysis will give you a real, quantifiable idea to redesign a website.
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Decide about awareness of your website
If you are going to redesign the site, it's vital to optimize your website using ethical
search engine optimization method. Try to include search engine friendly copy
writing in your site. Make appropriate page titles, META tags, head and anchors with
body copy. Use different keywords in each page related to page contents. Before
doing such exercise first check where people are coming from to your site and what
keywords they're using to get there. What are the most popular referring search
engines? Which words people search more often to reach your site?
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Determine what information people are looking for?
Check your website statistics and find which pages are used most frequently and
which are not. Also make note of web pages which are not visited a single time. The
best way to improve your site is make a form on website and getting information from
the user. Such type of audience research is very important to know about what kind of
information people are looking for. If you are not providing the right information, the
visitor will not go further in your site.
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Select Professional and Experience Web Designing Company
Selecting right Web designing company is an important part of your Web site
redesign project. Even large corporations with a creative department will outsource
web designing job to an outsource company. It is more advisable if the web designing
company also perform SEO related activity such as SEO Friendly Copy Writing,
Search Engine Marketing etc. The advantage of selecting a company with expertise in
SEO and Web Designing is that they will bring business out of your website and will
bring top ranking of your website with relevant key phrases in major search engines
such as Google, Yahoo, MSN etc.
Website Redesign Summary
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Evaluate and analysis of existing site
Check web traffic of your website.
Research competitors
Search your target audience
User friendly navigation
Decide on the overall theme of the website.
Search engine friendly copy writing
Keep major search engines in mind
Analyze visitor keywords and keyword phrases
Analyze popularity of pages
Analyze visitors' actions
Search engine friendly website
Latest news and events related to your business or services
Detail product and service information
Keep in mind international audience
Fast loading of graphics and animation
Hire the right web designing company to redesign your website
Finally you are redesigning your Web site because your organization wants to increase sales
and retain current customers. The best website designs are the one that take a company’s
ideas and vision and portray in a way that is attractive, informative, easy to use and
memorable. The features you add to your Website that really benefit your potential clients
and current customers and ultimately benefit your business.