Download Role of ESP`s Marketing Committee

ESP MARKETING COMMITTEE- Purpose & Responsibilities
Purpose: To advise the National ESP Board on strategies for marketing the ESP to
potential members and to promote the ESP organization and image.
Responsibilities:
To review and make recommendations regarding branding and marketing
materials to be produced, including free vs. cost items.
To coordinate with identified vendor for "for-sale" items to assure availability of a
variety of items and prices for our membership.
To provide support/promotional materials about ESP for state chapter use.
To review and make recommendations regarding the content of promotional
materials for an ESP marketing campaign.
To assist in developing creative strategies for marketing efforts and work in
coordination with the Resource Development Committee to obtain funding to
support them.
To help identify, share, and promote "best practices" in marketing among our
chapters across the country.
Provide a web link to ESP Marketing Strategies.