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OVERVIEW Audience Targeting: African American-Black Visit us at: outfrontmedia.com OVERVIEW OOH Solutions: African American-Black Population OOH Makes the Connection The Common Denominator. Out-of-Home: • Is NOT Media Dependent. • OOH reaches the entire targeted community regardless of media preference — whether an individual prefers reading magazines or watching TV—OOH reaches consumers that are missed by other media. • Connects With Consumers 24 Hours a Day 7 Days a Week. • Provides No Waste Circulation. • Cannot be Forced Out by Emerging Media Technologies. • These emerging technologies have merely served to enhance OOH. TiVo, MP3 Players, and Satellite Radio all have put major limitations on the reach of what were once ubiquitous advertising formats (Spot TV and Spot Radio). Photo here Relevant: Out-of-Home: • Is Targetable by Both Location and Demographic. • Creates Extensive Point of Purchase Opportunities. • OOH reaches out and makes an immediate connection with your target audience when they’re in sight of specific locations. • Reaches both pedestrians and vehicular traffic 2X a day over 20x per month. OOH allows for multiple opportunities to communicate your message to a massive mobile audience. • Is strategically placed at key consumer convergence points throughout multiple markets. Key Demographic. The African American/Black community is constantly growing in both population and in buying power. Therefore, targeting the African American/ Black population is an essential factor in creating a successful marketing campaign for your product or brand.! Population Growth. Cost-Effective: Out-of-Home: • Is the Most Cost Effective of ALL Media Forms. • OOH is cheaper than both Major TV and Print Advertising while providing an unrivaled reach and frequency. The Population of the African American/Black community has risen steadily over the past few decades to more than 37.2 Million. With a 8.37% population growth in 2009 alone. Buying Power. The Buying Power of the African American/Black Population has risen dramatically over the past two decades—a growth of 152% in 18 years—from $318 Billion in 1990 to $803 Billion in 2008. Source: Target Market Visit us at: outfrontmedia.com OVERVIEW Targeting Opportunities: Saturate the market Out-of-home media increases your brand awareness and offers superior coverage throughout the marketplace. Insert photo here Target the African American-Black community on their daily commute. Our sophisticating mapping software allows you to place your ad campaign in areas where your target market lives, works and plays ensuring your message is seen daily 24/7. Repeated exposure to your ad campaign can take a customer who is “thinking about it” to “taking action.” Visit us at: outfrontmedia.com OVERVIEW Targeting Opportunities: OOH Metrics Target the African American-Black population. Each unit has it’s own audience profile. With our new metrics system, OOH Ratings, we are now able to pin points specifically which ad space fits your desired demographic to ensure your message makes an impact. Data Convergence: • True Commercial Ratings • Metrics • Now available on Nielsen IMS & Telemar planning tools: •TRPs • GRPs • Reach • Frequency • Impressions Watch the overview vide: http://www.youtube.com/watch?v=7ISY1Nk9RBc Visit us at: outfrontmedia.com OVERVIEW Creative Examples: African American-Black Targeted Advertisers Poster Interior Train Insert chart here Urban Panel Insert chart here Platform Poster Insert chart here Station Domination Insert chart here Visit us at: outfrontmedia.com Bus King Insert chart here Success Stories: African American-Black Targeted Advertisers OVERVIEW Walk In Weaves Campaign Overview: Walk-In Weaves wanted to increase its brand recognition and generate new business among African American women in Atlanta. How it worked: Walk-In Weaves decided to advertise on Transit Media due to its value and dominate presence throughout the market. “Mass transit (advertising), by far, is the best “bang for my buck” advertising available for a small business owner. There is no way I could be in so many places for the dollars spent using any other form of advertising. In rail, you have a captive audience and the buses are literally moving billboards!” Results: Within weeks, Walk-In Weaves saw a huge spike in new business due to the campaign. “Transit (advertising) is something that always seems to keep the phone ringing ...when we ask new customers where and how they heard about us, the response is, more often than not, “You’re everywhere.” - Maja M. Sly, Owner, Walk-In Weaves Visit us at: outfrontmedia.com