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Transcript
Overview • • • • • • Definition Fear and Desire Types of Propaganda Historical Tour Contemporary Tour Design Resource What is Propaganda? • Propaganda is media that deliberately shapes perceptions, manipulates thought, and directs audience behavior toward an agenda. Propaganda Manipulates through Emotions • Propaganda selectively uses strong images and loaded messages to produce an emotional and irrational, rather than rational response, to the information presented. Propaganda is not necessarily “bad” • You likely support some form of propaganda. • The term "propaganda" has a negative connotation in our culture, although our media landscape is saturated with it. Propaganda is Based on: Fear and Desire Desire and Fear Desire and Fear Desire and Fear Fear + Desire in one image: • (for a guy) Fear about your own inadequacy. • Desire to be more adequate, to look like him. Fear + Desire in one image: Fear + Desire in one image: Fear + Desire in one image: Fear + Desire in one image: Fear + Desire in one image: …but sometimes a cigar is just a cigar. Propaganda Commercial Media …manipulates beliefs or actions about yourself. …manipulates beliefs or actions about a product. Propaganda Commercial Media …manipulates beliefs or actions about yourself. You lack virility... Fetishes penis size... …manipulates beliefs or actions about a product. This will give you virility. If you buy this, you’ll feel you have a bigger penis. Propaganda Commercial Media Propaganda Commercial Media • Normalizes being Latino in American society. – Teaches non-Latino children Spanish. – Makes it normal for non-Latinos to speak Spanish. Propaganda Commercial Media The Cosby Show • Normalizes being Middle Class and Black. – – Positive Role-Models for low-income Blacks to aspire to. Makes Blacks relatable (not different, normal) to Whites. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Political – Affects beliefs about country, party, or representatives. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Civic – Affects beliefs about duty as citizen, military service. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. Types of Propaganda: • Civic – Affects beliefs about duty as citizen, military service. • Ideological – Affects what is “real,” “normal,” or important to society. • Commercial – Affects beliefs about you, who you are, what you lack. History Tour Civic Propaganda Historically Political Propaganda Historically Ideological Propaganda Historically Commercial Propaganda Historically Contemporary Tour Civic Propaganda Today Political Propaganda Today Ideological Propaganda Today Commercial Propaganda Today Ideological vs. Commercial Political vs. Political Propaganda as a Design Resource Propaganda as a Design Resource • Compositions – Lead the viewer’s eye from A to B to C • Color Palettes – Minimal – Bright – At least one primary color • Typography – Bold Strokes – Effectively use few words • Use Attention-Grabbing Photographs – Effectively use the grotesque, sex appeal, etc.