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Transcript
MARKETING PRESENTATION - UNIT 3 Objectives: To inform the audience about a marketing-related topic To give a presentation in a well-organized way with a proper introduction, body and conclusion To limit the speech according to the given time constraint Steps to follow: Choose a topic related to marketing. Narrow down your topic and prepare an outline. Get your teacher’s approval and feedback for both (topic & outline). Do research. Prepare your presentation. Organizational pattern: Classification/ chronological/ cause/ effect/ reason/ result/ advantages/ comparison/ contrast/ problem/ solution Some sample topics: Two main uses of Internet as a marketing medium Two most common communication trends in marketing Two main consumer expectations in the IT market/ health services/ catering services/ food market/ automotive sector, etc. Two main negative/ positive effects of commercials on consumers Two main pricing strategies in ….. sector Two current digital marketing strategies Two main responsibilities of media in raising public awareness Two trends in mobile marketing The success story of Tesla Motors/ Elon Musk/ Sabanci/ Koc The main reasons why Nokia/ Ericsson fell behind in the market The history of BP/ VW/ Ikea Sources: Minimum 1 reliable, credible and up-to-date source Audio/visual aids: Graded Time limit: 5 minutes Point allocation: 10 points Reminders: Do not forget to show the outline & the reference list in APA format. Do not forget to acknowledge the source(s) you use in your speech. Refer to Appendix 6 for a sample presentation.