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Transcript
Preparation: Affiliates: Read the following notes: Affiliate Marketing and Drop Shipping. Prepare the Affiliate or Drop Ship case. Reference: Zero to a Million Users Dropbox and Xobni lessons learned Commission Junction's About Affiliate Marketing Do one of the following: Amazon Associates Program (click through all the "Continues" and be prepared to explain this program), Bass Pro Shops Affiliate Program or REI Affiliate Program; Drop Shipping: Entrepreneur.com on drop shipping and/or MyMiracleBaby.com drop shipping program and/or Drop Shipping PowerPoint, productsourcing.com and/or20 Best Drop Shipping Companies Advance preparation: 7 Things for a New Affiliate Site and What should I know as an affiliate advertiser? Affiliate Marketing Note Affiliate Marketing Affiliate marketing is an online advertising method where advertiser get customers to visit their site by allowing publishers to include links on the publishing web page which sends the customer to theadvertisers web page. The publisher typically gets paid only when the customer makes a purchase or completes an information form (cost per action). The publisher usually requests of the advertiser permission to include the links to the advertisers’ site. Affiliate Network When an advertiser doesn't have the technology in place to handle working with a publisher to do affiliate marketing then can outsource the administration of the interaction be advertiser and publisher to an affiliate network. The affiliate network does all the tracking, accounting, and payment of commissions. Some of the top affiliate networks are 1. 2. 3. 4. 5. 6. Commission Junction ClickBank LinkShare Affiliate Window: A UK based affiliate network ClickBooth Amazon 7. Shareasale Note: if you choose to do affiliate marketing for your business for the class you should watch this video so you can prevent Google from disapproving your ads: Is Affiliate Marketing Banned from Google AdWords Optional Preparation: View Easiest Way to Make Money As An Affiliate – Affiliate Marketing Tips for Beginners Steps to Setting up an affiliate site. View Make Money Online with Affiliate Programs 1. 2. 3. 4. 5. 6. Decide on 2-3 topics you are about so you have staying power Domain name: buy a domain name that reflects what you are doing Hosting: Choose a host that will handle your requirements. Email service. e.g. AWeber Patience--don't monetize right away, build content, choose relevant products, test Find your voice--be your self, have an editorial calendar, use freedback.com to set up a forum, reprint some ezinearticles 7. Where to find affiliate programs--Search on Google Affiliate or Drop Ship Joe, Amy and Trevor were enjoying their lunch at Jimmy Johns so much that they almost forgot about their topic of discussion today. They wanted to understand affiliate marketing and drop shipping better so they could decide on a business model and ultimately a business idea. After a little research on the two topics, the consensus was to take one of their product ideas and do some analysis so they could decide whether their business would be better served to sell the product with affiliate marketing or drop shipping. Amy and Trevor both played the acoustic guitar and had suggested that acoustic guitars as one of the product ideas. They were to do some research on both methods for selling guitars then make a recommendation on which method their little online business would choose if they sold guitars. Preparation: 1. You should be able to compare affiliate marketing to drop shipping for selling guitars. You comparison should include a number of criteria that you used in making this decision. A well prepared student should have a spreadsheet with the alternatives and criteria on it. 2. For the method that you recommend, you should be able to tell which company you would use and the process of signing up with that company. Note: I will call on people to present in class.