Download Persuasive Techniques

Persuasive
Techniques
How to convince people to do what
we want them to do!!!!
Three General Approaches
to Persuasion
 Character-Using the character of certain
individuals as those that recommend a product.
We believe in the people, we believe in the
products.
 Logic/Logos- Using facts that are aimed at our
minds. One cigarette company says its
cigarettes have only 9 mg. tarcompared ot 10
mg. of tar.
 Emotional/Pathos- Using scenes, sayings ,
etc. that appeal to our emotions.
NAME THAT
PERSUASIVE
TECHNIQUE
Propaganda
 The word propaganda refers to any
technique that attempts to influence the
opinions, emotions, attitudes, or behavior
of a group in order to benefit the
sponsor. Uses bias. The techniques of
propaganda are used every day, in the
military, in the media, in advertising, in
politics, and in all sorts of human
relationships.
Loaded Words
 New and
improved
 More
 Great
Slogans
 Subway …Eat Fresh
 Applebees…eatin Good in the
neighborhood
 Chuckee Cheese..Where a kid can be a
kid.
 McDonald’s… I’m Lovin it
Repetition, Repetition,
Repetition
 Repeating a word
or phrase
throughout your
writing.
 Example-Hunger. It
affects all of us at some
point in the day.
Hunger. Our growing
bodies need fuel to help
us function. Hunger. It
is keeping many of from
achieving our best in
school.
Rhetorical Question
 Using a question to get the reader’s
attention and focus the purpose.
 Example-Do you like the sound of your
stomach growling?
LOGOS
(Appeal to Logic or
Reason)
Slanting/Inclusion or Avoidance
of particular facts-Uses data,
statistics polls, surveys, and
appears
scientifically
feasible.
“
 Fifty people in a taste test preferred
Fizz Drink to the best-selling brand.”
 Uses research to support writer’s
point of view.
Expert Opinion
 Using quotes or statements from a
person considered to be an expert on the
topic.
 Example-Sally Jones, the health
inspector, said after her visit to our
cafeteria, “You have wonderfully clean
facilities and you use fresh ingredients.”
Appeal to Tradition
 The manufacturer says to the
consumer, “We have made
the best product for over 100
years.” Experience is the
key.
Ethos
(credibility or character
of product)
Snob Appeal –Opposite of
Humility…says only the
privileged can use this
product
 “ Of course Crème de la Crème
Shampoo costs more than other
shampoos. But it’s not for
everyone. It’s for special people
who deserve only the best.”
Testimonial/Appeal to
Authority/A Movie Star or
Famous Person Endorses the
product
 Tye Pennington of Extreme
Make-over says,“Kleanco
Vacuum Cleaners are the
best vacuum cleaners made.”
Symbol or Character
Appeal
 Companies create a wellknown symbol or character to
advertise their product.
Pathos
(Emotional Appeal)
Emotional Appeal
 Using details to create an emotional
response from the reader (pity, disgust,
fear, anger, etc.)
 Example-When you skip a meal, your
body begins converting energy into fat in
an effort to keep you from starving.
Students would skip fewer meals if food
they like was served.
Name Calling
 “Don’t
vote for my
opponent. He’s a no-good,
beady-eyed rat!!”
 “Vote for Hardy . He’s a
miracle-worker!”
Bandwagon-join the
majority
 “Vote
for Patty Wilson.
Everyone else in our class is
going to vote for her.
Eye and Nose Appeal
 A product appeal to a
person’s sense of smell and
sight
Youth Appeal
 The product will make
consumers look or feel or act
younger
Happy Family Appeal
 If you buy this product your
family will love you forever
Loaded Language
Language that appeals to emotions
rather than reason “This will be a life
changing event.”
Humility/Plain Folks-take a
humble approach and does
not brag
 “I don’t claim to have all the
answers. But, I’m willing to
true my best to solve our
problems.”
 “Good ol’ boys like us believe
in plain good Quality items”
Romantic appeal
 Consumers will be goodlooking, romantic or sexy if
they use this product.
Image Appeal
 Targets a certain groups
image…Hunters-Camouflage