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Management of marketing on your ATM network Tailored communication with target customers Increasing self-service profitability OnetoOne Marketing System is a highly technologically advanced software tool for managing self-service machines (ATM and kiosks) following the principles and methods of targeted marketing. Creation and management of idle loops Creation and management of points of marketing It provides a simple, fast and intuitive way for banks to create and manage targeted communication campaigns reaching clusters of customers identified through the bank's CRM, specific ATM locations (e.g. shopping centres) or even selecting individual customers, through the card PAN, for receipt of a specific message. Idle loops and points of marketing Seamlessly integrated into the WWS platform for multi-channel banking, the OnetoOne Marketing System enables banks to manage ATM as a new and efficient communication channel, capable of improving the relationship with customers in order to offer them products and services which fit their profile. This means ATM can provide more effective cross-selling campaigns, improving customer loyalty and create added value, rather than just generating costs. OnetoOne Marketing System supports different formats (jpg, avi, flv) for sending “on air” cloud images, videos, texts, etc. to ATM and kiosk networks, which are downloaded immediately and can be displayed to groups of users or on specific terminals. This provides bank marketing operators with a virtual domain from which they can choose which advertising material is displayed according to various parameters (card PAN, the bank operator ID for self-service machines, details of individual terminals or groups of terminals), created as necessary based on the most convenient criteria (region, province, city, off-premise, model, etc.). For each advertising campaign managed by OnetoOne Marketing System, the user defines the associated "point of marketing", or the phase in which each aspect of the campaign (images, video or messages) is displayed. The marketing points identified on the basis of their efficacy correspond to the: Idle loop phase Authorisation phase Host message Count cash phase Receipt Printout When defining a communication campaign and the display criteria, including targets and marketing points, the user must also set its duration (i.e. campaign validity period). When an ATM displays no advertising campaign or the campaign ends, the display will automatically show the standard or default videos. At this point, in order for everything to work properly, the user simply sends out the campaign in real time across all ATM using a simple distribution software. Thanks to the drag and drop function, you can compose instantly your sequence of favorite images and videos Drag and drop function in the “Points of Marketing” section The idle loop phase is still the most frequently-used marketing point by financial institutions, which is why it is essential for a tool such as OnetoOne Marketing System to allow users to apply changes quickly and according to various parameters (bank ID, terminal model/vendor, location, etc.). Thanks to this we can expect tangible economic returns from advertising on self-service machines, making them more attractive in co-marketing campaigns implemented by banks with partner companies, or wherever such spaces are entrusted to advertising licensees for marketing.