Download Idle loops and points of marketing

Management of marketing
on your ATM network
Tailored communication
with target customers
Increasing self-service profitability
OnetoOne Marketing System is a highly
technologically advanced software tool for
managing self-service machines (ATM and
kiosks) following the principles and methods
of targeted marketing.
Creation and management of idle loops
Creation and management of points of marketing
It provides a simple, fast and intuitive way for banks to create and manage targeted
communication campaigns reaching clusters of customers identified through the bank's
CRM, specific ATM locations (e.g. shopping centres) or even selecting individual
customers, through the card PAN, for receipt of a specific message.
Idle loops and points of marketing
Seamlessly integrated into the WWS platform for multi-channel banking, the OnetoOne
Marketing System enables banks to manage ATM as a new and efficient communication
channel, capable of improving the relationship with customers in order to offer them
products and services which fit their profile.
This means ATM can provide more effective cross-selling campaigns, improving
customer loyalty and create added value, rather than just generating costs.
OnetoOne Marketing System supports different formats (jpg, avi, flv) for
sending “on air” cloud images, videos, texts, etc. to ATM and kiosk
networks, which are downloaded immediately and can be displayed
to groups of users or on specific terminals.
This provides bank marketing operators with a
virtual domain from which they can choose which
advertising material is displayed according to
various parameters (card PAN, the bank
operator ID for self-service machines, details of
individual terminals or groups of terminals),
created as necessary based on the most
convenient criteria (region, province, city,
off-premise, model, etc.).
For each advertising campaign managed by
OnetoOne Marketing System, the user defines
the associated "point of marketing", or the phase in
which each aspect of the campaign (images, video or
messages) is displayed.
The marketing points identified on the basis of
their efficacy correspond to the:
Idle loop phase
Authorisation phase
Host message
Count cash phase
Receipt Printout
When defining a communication campaign and
the display criteria, including targets and
marketing points, the user must also set its
duration (i.e. campaign validity period). When
an ATM displays no advertising campaign or the
campaign ends, the display will automatically
show the standard or default videos.
At this point, in order for everything to work
properly, the user simply sends out the
campaign in real time across all ATM using a
simple distribution software.
Thanks to the
drag and drop
function, you can
compose instantly
your sequence of
favorite images
and videos
Drag and drop function in the “Points of
Marketing” section
The idle loop phase is still the most frequently-used marketing point by financial institutions,
which is why it is essential for a tool such as OnetoOne Marketing System to allow users to
apply changes quickly and according to various parameters (bank ID, terminal
model/vendor, location, etc.).
Thanks to this we can expect tangible economic returns from advertising on
self-service machines, making them more attractive in co-marketing campaigns
implemented by banks with partner companies, or wherever such
spaces are entrusted to advertising licensees for marketing.