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Unlocking the power of
your customer
information
DATA MARKETING 2013
Conference, workshops and exhibition
December 9-10, 2013
Hyatt Regency, Toronto
SHOW GUIDE
An event organized by:
www.datamarketing.ca
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Unlocking the power of your customer information
Welcome to the Data Marketing
2013 conference!
Whether you’re a marketer, an IT specialist or in analytics, this
show offers you a unique opportunity to learn about marketing’s new paradigm - data-driven marketing.
Over the next two days of dynamic conference sessions, you’re going to
explore the topic of data-driven marketing, discover its promises and
challenges, and tackle the most pressing industry issues, like:
• How is data changing the marketing sphere? What are the new trends in
marketing? Who are the data-driven marketers?
• How can marketers build strategies using data? How can they drive
better ROI?
• Do they need specific tools, technologies and organization models to
extract value from their data?
• What about privacy issues?
To navigate the brave new world of data marketing, you’ll need a clear road
map, which is the reason data and marketing experts have come together
at this unique event - to deliver their opinions and advice on the market,
and to help you build your own data marketing strategy.
Over two days you’ll hear from more than 50 top speakers from a broad
cross-section, including marketing, analytics, and IT. This exciting lineup
includes high-profile figures such as Kirstine Stewart (Twitter), Ann
Cavoukian (Privacy Commissioner of Ontario), Paul Zikopoulos (IBM) and
Jean-Paul Isson (Monster). They will share their vision of marketing and
provide the audience with insider revelations on how to handle data.
Depending on your primary interests, you’ll be given the opportunity to pilot
your way through the conference, picking the slots that are most relevant
to you. Three conference rooms will be available in the afternoons, one of
which will feature workshop sessions where key market stakeholders will
present their solutions.
In addition to the conference rooms, you will be able to meet the market’s
main stakeholders in the Exhibition room: more than 25 companies will be
gathered there, such as IBM (Platinum sponsor), Teradata, SapientNitro
and Adobe (Gold sponsors).
If you’re enthusiastic about data-driven marketing and eager to meet new
people and get inspiring insights from their experience, the Data Marketing
conference is your ticket. Grab this chance to become an actor in your
marketing success story and we know you’ll come away from these two
days with a fresh outlook. Take advantage of the many opportunities at
Data Marketing 2013 and grasp the keys to unlocking the power of your
customer information.
Have an eye-opening time!
Blandine Laffargue
FACTS & FIGURES
CMO’s who say successful brands
use customer data to drive marketing
decisions.
100%
87%
Marketers who say capturing and sharing
the right data is critical for measuring ROI
effectively.
77%
Marketers who say getting traditional
and digital marketing to work together
remains a major goal.
88% of marketers using social data for
personalization say it has a high impact on ROI
and engagement
What type of data are marketers collecting?
74%
Traditional customer surveys
74%
Demographics
64%
Customer transactions
54%
Customer opinions and attitudes
35%
Social media feedback from customers and prospects
19%
Customer mobile phone/device data
How do you expect your data-related
marketing expenditures to change in 2013?
23%
Stay the same
Decreased greatly
1%
2%
6%
68%
INCREASE
Not determined
Decreased slightly
CONFERENCE MANAGER
[email protected]
+1-514-819-0322
Sources: FORBES, NEOLANE
www.datamarketing.ca
MONDAY DECEMBER 9TH 2013
DATA AND MARKETING: WHERE ARE WE NOW AND HOW DID WE GET HERE?
Session Moderator: Amy Bostock, Editor at Direct Marketing News
08.30AM - 09.15AM
09.15AM - 09.45AM
KEYNOTE SESSION
by Kirstine Stewart, Head of Twitter Canada
DATA AND PRIVACY: A NEW CHALLENGE
by Ann Cavoukian, Ph.D., Information and Privacy Commissioner of Ontario
PANEL DISCUSSION: IS IT A NEW MARKETING ERA?
09.45AM - 10.45AM
10.45AM - 11.15AM
With Paul Zikopoulos, Director of Information Management, IBM / Avi Goldfarb, Professor of Marketing, Rotman School of
Management / Jose Ribau, Vice President, Client and Competitive Insights Marketing and Strategy, CIBC / Heather Andrew, SVP,
Head of Business Science, Mediacom
COFFEE BREAK
DATA, BIG DATA: WHICH DATA ARE WE REALLY TALKING ABOUT?
Session Moderator: Amy Bostock, Editor at Direct Marketing News
11.15AM - 11.50AM
11.50AM - 12.30PM
12.30PM - 01.30PM
OVERVIEW OF THE DATA LANDSCAPE
by Paul Zikopoulos, Director Information Management, IBM
AGGREGATING THE DATA – DATA QUALITY AND INTEGRATION
by John Stetic, VP Products, Oracle Eloqua
LUNCH BREAK IN THE EXHIBITION ROOM
REGENCY SALON A
REGENCY SALON B
REGENCY SALON C
DATA FOR DECISIONS
DATA MARKETING TECHNOLOGIES
WORKSHOP SESSIONS
A WISER BUDGET
REVOLUTION ON DATA PROCESSING
BUILDING YOUR CHANNEL STRATEGY
BIG DATA: A REVOLUTION ON DATA
PROCESSING
WORKSHOP 1 - IBM
HADOOP AND THE NEXT GENERATION
TECHNOLOGIES: WHERE ARE WE GOING?
WORKSHOP 2 - TC MEDIA
Building Your Marketing Plan On Rational Choosing your IT and Statistics weapons - Demonstrations and product workshops
Metrics - Session Moderator: Suzanne Session Moderator: Mitchell Osak, Managing
Huber, entrepreneur
Director of Quanta Consulting Inc.
01.30PM - 02.15PM
Driving Better Marketing Results with Big
by Andy Bruce, CEO and founder,
by Tracy Roccasalva, Sr. Director of Data & Analytics
Mobilexco
Interactive Marketing & Demand
Generation, MapR
Mapping the Omni-channel Retail Journey:
by Adam Muise, Solutions Engineer, A 2014 Canadian Shopper Research Study
Hortonworks
02.15PM - 03.00PM
03.00PM - 03.45PM
THE NEW METRICS
METHODOLOGY: CHOOSING THE RIGHT
TOOLS
SOCIAL MEDIA METRICS
IMPLEMENTATION METHODOLOGY:
WORKSHOP 3 - QLIKVIEW
THE CLOUD OPTION
WORKSHOP 4 - SAS
BEGINNING YOUR JOURNEY INTO
Demonstration of the QlikView Business
by Ian Giles, VP Social and Digital, CUSTOMER ANALYTICS
Discovery platform
Harbinger
by Richard Boire and Larry Filler,
partners, Boire Filler Group
03.45PM - 04.15PM
COFFEE BREAK
04.15PM - 04.50PM
METRICS THAT DRIVE VISUALIZATIONS FOR
BETTER INSIGHTS
04.50PM - 05.20PM
05.20PM - 05.35PM
by Peder Enhorning, CEO, Unilytics
by David LeBlanc, Product Manager, Empowering Data-Driven Marketing: A Day
in the Life of Tomorrow’s Marketer
Windows Azure, Microsoft Canada
BUILDING AND MEASURING YOUR ROI
THE NEW ANALYTICS
FUELLING YOUR DECISIONS WITH DATA TO
INCREASE MARKETING ROI
PANEL SESSION: A NEW ERA FOR
MARKETING ANALYTICS
Predictive analytics in email marketing:
By David Jowett, President of Vision 7 With Monique Duquette, Customer A Case study
Intelligence, Practice Lead, SAS Institute
(Cossette)
/ Jan Kestle, President of Environics
/ Roger Vandomme, Vice-president
commercial analytics, Equifax
A BUSINESS CASE ON NEW ANALYTICS
05.35PM - 05.50PM
06.00PM - 07.00PM
WORKSHOP 5 - INTEMA
by Roger Plourde, President, Intema
Cocktail reception
Sponsored by
4
TUESDAY DECEMBER 10TH 2013
Keynote Session Moderator: Dan Mariani, database marketing consultant
08.30AM - 09.00AM
09.00AM - 9.30AM
09.30AM - 10.00AM
10.00AM - 10.30AM
THE SEVEN PILLARS TO COMPETE & WIN WITH ANALYTICS
by Jean-Paul Isson, Author, International Speaker, Global VP BI & Predictive Analytics, Monster Worldwide
TERADATA SESSION
by Michael C Wong, Director, Enterprise Business Intelligence Services, Royal Bank of Canada
SAPIENTNITRO SESSION
by Michael Shostak, Vice President and Global Business Lead at SapientNitro
COFFEE BREAK
DATA FOR ACTIONS: Reaching your
DATA, LAW AND INVESTMENTS
GETTING TO KNOW YOUR TARGET - THE
MARKET
YOUR STRATEGY TOOLS
DETECTING TRENDS FROM DATA
INTEGRATION by Chris Boutet, Infomart
BIG DATA, LAW AND MARKETING
How much latitude can you have?
target, optimizing your actions
Session Moderator: Dan Mariani,
database marketing consultant
10.30AM - 11.00AM
& Sheldon Sawchuk, National Post
SURVEYS AND STUDIES IN A DATA-DRIVEN
ENVIRONMENT
11.00AM - 11.15AM
11.15AM-11.30AM
by Margot Acton,Senior Vice President,
Brand & Communications Lead, TNS
Canada
GETTING TO KNOW YOUR TARGET THE
MARKET
WORKSHOP 6 - SDL
WORKSHOP 7 - Teradata
Real-World Data-Driven Marketing
Demonstration: Using detailed data to
by Gina Sverdlov, Consumer Insights drive real-time customer interaction
Analyst, Forrester Research
THE CANADIAN CONSUMER: HOW DO THEY
USE TECHNOLOGY AND SHARE THEIR DATA?
WORKSHOP 8 - MICROSTRATEGY
MicroStrategy Visual Insight
by Paul Tedesco, Vice President of RAPP
DDB Canada
WORKSHOP 9 - BIZO
12.00PM - 12.30PM
12.30PM - 01.30PM
Demonstrations and product workshops
by Roland Hung, associate at McCarthy Engaging your Customers on THEIR Terms
Tétrault
MODELING YOUR CUSTOMER
11.30AM - 12.00PM
WORKSHOP SESSIONS
Not All Data Is Created Equally
LUNCH BREAK
Afternoon Moderator: Sourov De, THE DATA-DRIVEN ORGANIZATION
Managing your data efficiently
Managing Partner, Stryve Group
TARGETING YOUR OFFER
IS THERE A SO-CALLED «DATA-DRIVEN
ORGANIZATION»? Session Moderator:
Hessie Jones, CEO of ArCompany
01.30PM - 02.00PM
02.00PM - 02.20PM
02.20PM - 02.30PM
BIG DATA AND REAL-TIME BIDDING
MARKETING DATA GOVERNANCE, ARE YOU
WORKSHOP 10 - MICROSOFT/HP
FINDING SOCIAL MEDIA OPPORTUNITIES
AN EXAMPLE OF A DATA-DRIVEN COMPANY
WORKSHOP 11 - ADOBE
READY FOR THE NEW RULES OF THE ROAD?
Accelerate Marketing Decisions Using Big
by Thierry Bazay, General Manager, The
by Alexis Zamkow, General Manager, Data Data
Exchange Lab
Products and Services, Canada Post
by Daniel Robinson, Founder & President, by Joel Cumming, Director, Advanced Data Driven Marketing: Bringing it all
Antelope Inc.
Analytics and Big Data Systems, together
Blackberry
DATA MANAGEMENT IN A MARKETING
ENVIRONMENT
Session Moderator: Hessie Jones, CEO
of ArCompany
THE SECURITY ISSUE
02.30PM - 02.40PM
A FOCUS ON MOBILE PERSPECTIVES
02.40PM - 02.50PM
A LOOK AT MOBILE ADVERTISING
02.50PM - 03.10PM
by Jennifer Dunn, Senior Product DATA MANAGEMENT AND DMP’S
Manager Display, Mediative
by Chris Sukornyk, CEO, Chango
WORKSHOP 13 - EQ WORKS (3:00/3:30pm)
MOBILE DATA: A RELIABLE DATA?
03.10PM - 03.30PM
by Dr Sara Diamond, President and Vice
Chancellor of OCAD University
03.30PM - 04.00PM
COFFEE BREAK
WORKSHOP 12 - OPENTEXT (2:30/3:00pm)
by Dave Anderson, Senior Director Product Show and Tell: Developing Omni
Channel Content Experiences That Work
Marketing, Voltage Security
Marketing Attribution: The Future of the
Cookie
5
www.datamarketing.ca
TUESDAY DECEMBER 10TH 2013
4.00PM-4.30PM
PERSONALIZING YOUR MESSAGE
THE NEW MARKETER
PERSONALIZATION AND CONVERSION
WHO IS THE DATA MARKETER?
DRIVING SOCIAL MEDIA ENGAGEMENT
4.30PM-5.00PM
WORKSHOP 14 - MEDIATIVE
by Frank Del Pinto, Director of Product by Drew Cashmore, Director of Digital Three main pillars to run a successful
M a r k e t i n g f o r W e b E x p e r i e n c e Marketing & Customer Acquisition, data-driven campaign
- Data Advertising
Walmart
Management, Open Text
IS THERE A LACK OF AVAILABLE SKILLS ?
WORKSHOP 15 - INBOX MARKETER
by Raja Shankar, Director of Digital by Professor David Soberman, Rotman 3 Ways to Use Your Data Smarter
Marketing, Scotia Bank
University
THE DATAVIZ OPPORTUNITY
5.00PM-5.30PM
DRIVING LOYALTY THROUGH
CUSTOMIZATION - PREDICTING CUSTOMERS
LIFE CYCLE
by Hasan Mytkolli, Lead Canada
Modeling Reporting Planning and
Forecasting, TD Bank
DATAVIZ, A DECISION TOOL
by Stephanie Evergreen, Principal,
Evergreen Data
A PREDICTIVE APPROACH
5.30PM-6.00PM
PANEL SESSION: DATA SCIENCE IN THE
YEARS TO COME
DATASTORYTELLING
by Philippe Nieuwbourg, independent
with Kevin Keane, Co-Founder and analyst
President, Brainsight
Conference Speakers
Daniel ROBINSON
Hessie JONES
Joel CUMMING
Richard BOIRE
Larry FILLER
Kevin KEANE
Alexis ZAMKOW
Chris SUKORNYK
Jose RIBAU
Dan MARIANI
Philippe NIEUWBOURG
Amy BOSTOCK
Jan KESTLE
Roger VANDOMME
Stephanie EVERGREEN
Gina SVERDLOV
Ian GILES
Adam MUISE
Paul ZIKOPOULOS
Chris BOUTET
Roger PLOURDE
Tracy ROCCASALVA
Roland HUNG
Heather ANDREW
Founder and President
ANTELOPE INC.
Partner
BOIRE FILLER GROUP
Vice President Client and
Competitive Insights
Marketing and Strategy
CIBC
President
ENVIRONICS ANALYTICS
Vice President Social & Digital
HARBINGER
President
INTEMA SOLUTIONS
CEO
ARCOMPANY
Director Advanced Analytics
and Big Data Systems
BLACKBERRY
Co-founder and President
BRAINSIGHT
General Manager Data
Products and Services
CANADA POST CORPORATION
Independent Database
Marketing Consultant
DAN MARIANI
Independent Analyst
DECIDEO
Vice-president commercial
analytics
EQUIFAX
Principal
EVERGREEN DATA
Solutions Engineer
HORTONWORKS
Director Information
Management WW Technical
Sales Competitive Database
and Big Data Tiger Team
IBM
Sr. Director of Interactive
Marketing & Demand
Generation
MAPR
Associate
MCCARTHY TÉTRAULT
6
Partner
BOIRE FILLER GROUP
Chief Executive Officer
CHANGO
Editor
DIRECT MARKETING NEWS
Consumer Insights Analyst
FORRESTER RESEARCH
Senior Insights Manager
INFOMART
SVP Head of Business Science
MEDIACOM
Jennifer DUNN
David LEBLANC
Andy BRUCE
Jean-Paul ISSON
Sheldon SAWCHUK
Sara DIAMOND
Ann CAVOUKIAN
Frank DEL PINTO
John STETIC
Mitchell OSAK
Paul TEDESCO
Michael C. WONG
Avi GOLDFARB
David SOBERMAN
Michael SHOSTAK
Monique DUQUETTE
Raja SHANKAR
Sourov DE
Suzanne HUBER
Hasan MYTKOLLI
Thierry BAZAY
Margot ACTON
Kirstine STEWART
Peder ENHORNING
David JOWETT
Dave ANDERSON
Drew CASHMORE
Senior Product Manager
Display
MEDIATIVE
Product Manager Windows
Azure
MICROSOFT AZURE
Managing Director Digital
Product
NATIONAL POST
Co-founder & CEO
MOBILEXCO
President and ViceChancellor
OCAD UNIVERSITY
VP Products
ORACLE/ELOQUA
Ph.D. Information and Privacy
Commissioner
OFFICE OF THE INFORMATION
AND PRIVACY COMMISSIONER
OF ONTARIO
Managing Director
QUANTA CONSULTING INC.
Professor of Marketing
ROTMAN SCHOOL OF
MANAGEMENT
Vice President
RAPP DDB CANADA
Professor of Marketing and
Marketing Area Coordinator
ROTMAN SCHOOL OF
MANAGEMENT
Director of Digital Marketing
SCOTIA BANK
General Manager Canada
THE EXCHANGE LAB
Managing Partner
STRYVE GROUP
Customer Intelligence
Practice Lead
SAS SOFTWARE
Entrepreneur
SUZANNE HUBER
Lead Canada Modeling
Reporting Planning and
Forecasting
TD BANK
Head of Twitter Canada |
Former Vice-President of CBC
English Services
TWITTER
Senior Director Marketing
VOLTAGE SECURITY
Director of Product Marketing
for Web Experience
Management
OPENTEXT
Director of Enterprise
Business Intelligence
Services
RBC ROYAL BANK
Vice President and Global
Business Lead
SAPIENTNITRO
Senior Vice President Brand &
Communications Lead
TNS CANADA
President
VISION 7 MEDIA
Author International Speaker
Global Vice President BI &
Predictive Analytics
MONSTER WORLDWIDE
CEO and President
UNILYTICS
Director Digital Marketing &
Customer Acquisition
WALMART CANADA CORP.
Workshop Speakers
MONDAY, DECEMBER 9TH
WORKSHOP 01 (01:30 to 02:15pm): David Corrigan, Director, Product Marketing, IBM
WORKSHOP 02 (02:15 to 03:00pm): Chris Osborne, Vice President, Strategic Consumer Insights, TC Media
WORKSHOP 03 (03:00 to 03:45pm): Speaker to be determined
WORKSHOP 04 (04:15 to 04:50pm): Monique Duquette, Practice Lead, Customer Intelligence, SAS Institute
WORKSHOP 05 (04:50 to 05:35pm): Roger Plourde, President, Intema
TUESDAY, DECEMBER 10TH
WORKSHOP 06 (10:30 to 11:00am): Joe Stanhope, Chief Strategy Officer and Ed Jaffe, Senior Business Solutions Consultant, SDL
WORKSHOP 07 (11:00 to 11:30am): Rick Makos, President and Dan Summerlin, Senior Solutions Consultant, Teradata
WORKSHOP 08 (11:30am to 12:00): Chris McNabney, Director, Sales Engineering, Microstrategy
WORKSHOP 09 (12:00 to 12:30pm): Frannie Danzinger, Director of Marketplace Dev. and Mark Dye, SVP of Business Development, Bizo
WORKSHOP 10 (01:30 to 02:00pm): Steve Shaw, HP Canada’s Chief Technologist for Enterprise Servers, and Greg Pedley, Microsoft Business Leader for Parallel Data Warehouse
WORKSHOP 11 (02:00 to 02:30pm): Darin Archer, Principal Product Marketing Manager
WORKSHOP 12 (02:30 to 03:00pm): John Palazzolo, Fellow Solutions Consultant, OpenText
WORKSHOP 13 (03:00 to 03:30pm): Darryl Singer, VP Platform Solutions, EQ Works and representatives from Google, Facebook, and LinkedIn
WORKSHOP 14 (04:00 to 04:30pm): Nilou Alaghehband, Product Manager, Data Advertising, Mediative
WORKSHOP 15 (04:30 to 05:00pm): Geoff Linton, VP Inbox Marketer
7
www.datamarketing.ca
A5
B1
B2
FOH
A4
B3
Regency
Salon C
Floor Plan
B4
B9
A3
B10
B11
B8
B5
B12
Regency
Salon B
Regency
Salon D
Regency
Foyer
FOH
B13
A2
B6
B7
Regency
Salon E
FOH
Regency
Salon A
A1
A6
A7
A9
Entrance/Registration
DO YOU KNOW WHAT
YOUR MARKETING
IS DOING?
ADOBE CAN HELP.
Stop guessing and start putting your data to work. Only
Adobe Marketing Cloud gives you everything you need
to measure your impact and get even better results.
adobe.com/marketing
Adobe Marketing Cloud
A1
A2
A3
A4
A5
A6
A7
A9
B1
B2
B3
B4
B5
B6
B7
B8
B9
B10
B11
B12
B13
IBM
INTEMA
SAPIENT/ADOBE
OPENTEXT
KIJIJI
TERADATA
CANADA POST
MEDIATIVE
EQ WORKS
QLIKVIEW
EXCHANGE LAB
UNILYTICS
ORACLE-ELOQUA
TC MEDIA
CONSUMERIG
BIZO
MICROSTRATEGY
INBOXMARKETER
CMMP
SDL
GREEN RACK
Sponsor Profiles
PLATINUM SPONSOR
IBM
IBM Canada Ltd. is one of the largest technology, services and consulting companies in Canada, backed by a century
of business and systems innovation. Our people are dedicated to building a smarter planet – a world where intelligence is infused into the systems and processes that make business and society work better. IBM Canada is headquartered in Markham, Ontario. IBM’s manufacturing and development operations include a semiconductor packaging plant in Bromont, Quebec, and seven software development laboratory sites across the country.
GOLD SPONSORS
SAPIENTNITRO
SapientNitro is a new breed of agency, redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Harley-Davidson, Lufthansa,
Target and Vodafone.
ADOBE
Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers
to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, real-time dashboards and a collaborative interface, marketers are able
to combine data, insights and digital content to deliver the optimal brand experience to their customers.
TERADATA
Teradata is the world’s largest company focused on integrated data warehousing, big data analytics and business
applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership
position in business intelligence and are designed to address any business or technology need for companies of all
sizes. Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and
accelerate new insights like never before. The power unleashed from your data brings confidence to your organization
and inspires leaders to think boldly and act decisively for the best decisions possible. Learn more at teradata.com.
SILVER SPONSORS
MEDIATIVE
Mediative a division of Yellow Pages Group, is one of North America’s largest digital media advertising companies,
offering extensive display advertising, location-based marketing solutions, creative digital marketing campaign
services, and a full-suite of performance services. Mediative’s best-in-class digital media strategists and experts
serve national agencies and advertisers. Mediative covers all print, search, display, and social networks to drive
performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales.
OPENTEXT
OpenText is the leader in Enterprise Information Management (EIM). EIM enables organizations to grow the business,
lower costs of operations, and reduce information governance and security related risks. OpenText focuses on the
key drivers of business success to improve business insight, strengthen business impact, accelerate process velocity, address information governance and provide security.
INTEMA
INTEMA is a provider of innovative online marketing solutions for corporate and government organizations. INTEMA
provides a wide range of software products and services to optimize marketing activities including predictive marketing, behavioral email campaigns and search engine marketing. INTEMA’s mission is to help companies meet their
full potential by integrating unique internet technologies to their marketing initiatives.
9
www.datamarketing.ca
Sponsor Profiles
INNOVATION SPONSOR
ORACLE ELOQUA
Oracle Eloqua is the leading provider of modern marketing automation and revenue performance management
software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua
software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on
Eloqua’s cloud-based software, professional services and education programs to help them automate marketing
processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost
to sales teams.
BRONZE SPONSORS
UNILYTICS
A forerunner in business intelligence and digital analytics since 2001, Unilytics specializes in transforming raw data
into meaningful and useful information by leveraging a profound understanding of data and data visualization. Our
consultants are certified experts in leading tools from Tableau and GoodData and create custom dashboards that
empower decision makers to discover and act on new insights quickly – while minimizing demands on IT staff.
TC MEDIA
Canada’s leading provider of media and marketing activation solutions, employing about 4,000 people, TC Media
reaches 24 million consumers in Canada through its integrated multiplatform offering that includes print and digital
media, the production of magazines, newspapers, books and custom content, mass and personalized marketing,
interactive and mobile applications, TV production and door-to-door distribution. TC Media is a brand of
Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. Website: www.tc.tc
BIZO
Bizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo’s audience of more than
120 million professionals around the world, including more than 85% of the U.S. business population, the Bizo
Marketing Platform can precisely target business people by specific business demographic criteria.
QLIKTECH
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven Business Intelligence (BI). Its QlikView
Business Discovery solution bridges the gap between traditional BI solutions and inadequate spreadsheet applications. The in-memory associative search technology allows users to explore information freely rather than being
confined to a predefined path of questions.
OFFICIAL SPONSORS
CANADA POST
When it comes to improving ROI on direct mail and digital campaigns Canada Post is your ideal partner. We have a
suite of data solutions that include everything from analytics to targeting and list services. Our analytics products help
businesses interpret their data, understand their customers and apply insight to achieve their business objectives.
EQ Works
EQ Works is a digital marketing organization specializing in data-driven performance. EQ has its own proprietary
programmatic media buying platform and deep expertise in all forms of digital marketing including, but not limited
to: search, social, mobile, content and customer management, creative development and testing.
MICROSTRATEGY
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.
The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics,
mobile, identity and loyalty, offered either on premises or in the cloud. For more info visit: www.microstrategy.com
10
GREEN RACK
Goodbye Brochures…Hello GreenRack!
GreenRack is a cloud-based publishing service that lets you take advantage of the latest mobile technologies to
reach and understand your audience, implement your mobility strategy, and fulfill your sustainability goals.
INBOX MARKETER
Inbox Marketer is a Digital Direct Messaging company that helps organizations use Email, Mobile, Social Media and
the Web to build online communities of customers and prospects. Our technologies and services make it easier for
digital marketers to integrate their communications across all digital channels and measure the response that takes
place across each of them.
SDL
SDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’s
technology and services help brands to predict what their customers want, and engage with them across multiple
languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50 global brands work with SDL.
CiG
Consumer Intelligence Group (CiG) is a marketing analytics company with the goal of providing high value solutions
in list, prospect database, and database marketing and management. Our unique solutions provide you with the
answers to marketing’s most complex questions and actionable results with the click of a button. Now marketers
and business users can develop complex consumer insights without the hassle.
THE EXCHANGE LAB
The Exchange Lab is a marketing intelligence and media trading company. Our unique technology agnostic approach
to digital advertising identifies the core strengths and weaknesses of individual technology solutions. This allows
us to deliver transparency and benchmark both price and performance, empowering marketers to make smarter,
more informed decisions.
KIJIJI ADVERTISING
Kijiji Advertising helps companies reach over 11.5 million unique individuals each month. Through pinpoint accuracy
and highly targeted audience segmentation, including geography, category, demographics, socio-economics, and
keyword, Kijiji Advertising helps marketers grow their audiences quickly and at scale. These highly desirable
customers are invaluable as they are in a ready-to-buy mindset. Kijiji is Canada’s #1 classified website with nearly
42% of online Canadians buying, selling or researching their next purchase.
COCKTAIL SPONSOR
MEDIACOM
MediaCom ignites and delivers growth. We believe in growing our people, our clients and our business. As a media
agency, we ‘bond’ brands with consumers in innovative ways to help clients deliver better business results. To do
this we are structured around three integrated specialisms; growth analytics, communication planning and screen
neutral media investment. Our people define us. They are Passionate, Courageous, Imaginative, Team players that
are performance driven. This has made us Canada’s largest media planning and buying agency.
11
www.datamarketing.ca
what will you
discover?
The QlikView Business Discovery approach delivers on the promise of
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qlikview.com
www.KDnuggets.com
A Leading Site for Business Analytics, Big
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KDnuggets was featured on CNN and Forbes
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* Environics Analytics PrizmC2 segmentation system ** ICOM’s TargetSource survey
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Sponsor Profiles
LANYARD SPONSOR
VIDEOLOGY
Videology is an enterprise technology company for advertising and media companies. Its video platform allows
brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and
specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of
digital media.
WORKSHOP SPONSORS
SAS
SAS helps organizations anticipate business opportunities, empower action and drive impact. We do this through
advanced analytics that turn data about customers, performance, financials and more into meaningful information.
The result? Fact-based decisions for undeniable bottom line impact – this is how we transform the way our customers
do business.
HP/Microsoft
HP and Microsoft have been working closely together for over 30 years, creating solutions that help your business
succeed in an ever changing world: through focusing on innovation and synchronization, technical expertise, track
record, and stability-driven approach. HP AppSystem for PDW is built using Microsoft SQL Server 2012 Parallel Data
Warehouse providing a massively parallel processing appliance that was built to handle the world of “Big Data”
addressing both requirements of any data volume as well as variety and velocity.
13
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Connected thinking
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14
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