Download History Of Mass Communication

HISTORY
OF MASS
COMMUNICATION
SUMMARY
 Mass Communication dates back to 1,800 BC, where
Archeologists found ancient bulletins and brochures in ancient
Mesopotamia.
 Mass Communications is a natural and recurring element of
human social interaction.
 Persuasive communication was analyzed and taught to other to
help them speak effectively.
 Communication is said to be linked with the growth and
maintenance of religion.
 Mass communication is used daily in everyone’s lives, whether
we recognize it or not.
TOPICS I FOUND INTERESTING
Socrates of Athens, Plato,
and Aristotle
American colleges and
higher education
Effective tactics and
strategies that’s are
common in Mass
Communication
SOCRATES OF ATHENS
taught that, rather than the
relativism of the Sophists,
effective communication
should be based on truth.
The teacher of Plato and
Aristotle.
credited as one of the
founders of Western
Philosophy.
PLATO
Plato was one of Aristotle’s
students, which he carried on and
expanded his work to teach
others how to effectively
communicate.
ARISTOTLE
 One of Plato’s students. He
contributed mostly to
contemporary communication.
 Analyzed how to speak
persuasively to have an effect
argument. Which he taught to
others.
 Aristotle’s book Rhetoric on
effective communication still
remains influential to this day
AMERICAN COLLEGES AND
HIGHER EDUCATION
 American colleges have led the way in the use of publicity to promote an
ethically higher education.
 Harvard College
- Used brochures to communicate with students and to let them know
what was
going on on campus.
 Kings College
-Sent out an announcement of its 1758 graduation ceremonies. This
was the first to do so anywhere in the colonies and several
newspapers printed this information. This was apparently the first I
nstance of a new release
 Education continued to expand on different tactics to mass communicate to
their students.
EFFECTIVE TACTICS AND STRATEGIES THAT’S ARE
COMMON IN MASS COMMUNICATION
 Throughout history, there have been examples of successful Mass
Communications campaigns.
 Tactic examples:
Petitions- this is something that is formally drawn request to get
someone's attention.
Speeches- groups of people come together to listen to a certain person
to gather information about a certain subject. The speaker
communicates this information with the group.
 Strategy examples:
Songs- songs are used to communicate on a daily basis. Mothers
communicate through songs to their child and others put their feelings
into lyrics.
News pegs- We communicate news from around the world through
news pegs. An interview is an example of a news peg.
CONCLUSION
 Socrates of Athens, Plato, and Aristotle were key people to
gaining knowledge in Mass Communications. They used the
chain reaction of passing down each others finding to expand
the meaning of communication.
 American Colleges led the way to help publicize Mass
Communication. They used different tactics to give out
information.
 The history of mass communication played a big role in
expanding the different tactics and strategies of communications
with one another.
AFTER READING I LEARNED….
 Mass Communication is expanding
day by day and has been practices
for many years.
 There are many different forms of
Mass Communication. Verbally
communicating with one another is
just one of many.
 Many people had a really big impact
on the findings of communication
and in the longs run, made our lives
and schooling easier.