Download Marketing_Events_Assistant_JD_and_Pers_Spec

Job Description
Job Title
Reports to
Hours
Based from
Marketing & Events Assistant
Head of Marketing & Communications
Full time (37 hours) plus evening and weekend work as required
Head Office
Purpose of the Role
The Marketing & Events Assistant will provide support to the Head of Marketing and Communications,
and the Conferences and Events Producer. The post holder will work on marketing projects and
campaigns, and attend events on behalf of the charity. They will provide administrative and project
support for conferences and events, including external training administration and market research. They
will manage the Autism West Midlands online shop. Additionally, under the supervision of the Head of
Marketing and Communications, the post holder will be responsible for the maintenance of the Autism
Alliance online web presence, including social media.
Primary Responsibilities
 Work on marketing projects and campaigns including video diaries, blogs and awarenessraising events

Attend information and marketing events, setting up and managing the organisation’s
presence at such events.

Manage the AWM Online Shop including the maintenance of stock, monitoring and
dispatch of orders and communication with customers

Maintain and update the Autism Alliance online presence, including the website,
Facebook and Twitter, as directed by the Head of Marketing and Communications. This
will include paid-for advertising using Google and Facebook ads.

Marketing and
Communications:
Support with the maintenance and content generation for the Autism West Midlands
online presence: the external website, staff website and social networks.

Collate content for the staff newsletter on a monthly basis

Draft press releases and copy for publicity material as required

Manage the Autism West Midlands membership database, including setting up new
membership, organising renewals and sending out membership packs in a timely manner.

Support with the design and management of market research, including inputting surveys
onto the electronic system

Support community fundraisers and organisations with events and activities organised to
raise funds for Autism West Midlands

Maintain relationships with fundraisers and acknowledging fundraiser support through
thank you cards, regular communication etc.
Events and
Conferences:

Provide support for the preparation and delivery of conferences and other events

Book training venues and catering and liaise with trainers/venues/caterers regarding the
details of external courses

Manage communications between training/conference team and external delegates by
producing invitations, welcome letters, acknowledgement notes etc

Respond to queries about external training and conferences via email and telephone

Keep all external training and conference spreadsheets/documents/outlook calendars upto-date for the training team

Provide administrative support for Autism West Midlands e-learning packages

Conduct research on behalf of the Conferences and Events Producer

Provide sales support for the training team including research, calling and emailing
potential customers and attending events
Other

Administration of external training and conferences evaluation forms, and certificates


To carry out any other duties commensurate with the role

To work in accordance with AWM policies and procedures at all times.
To attend team meetings and contribute to other team activities as reasonably requested
Person Specification
Essential:
Knowledge& Understanding
2:1 degree or above
Skills
Excellent communication skills - written, verbal and interpersonal
Creativity
Flexibility to meet the changing demands of the job
Ability to work on own initiative
Ability to meet deadlines
Ability to build positive relationships with colleagues and external contacts
Proficiency in Microsoft Word, Outlook, Excel and PowerPoint
Discretion in handling sensitive information
Excellent attention to detail and accuracy
Excellent team player
Commitment to equal opportunities.
Experience
Experience of working in a fast-paced marketing and/or events management environment
Experience of organising successful events
Experience of updating web content management systems
Experience of using social media for marketing
Desirable:
Knowledge & Understanding
A marketing or events qualification (e.g. CIM, CIPR)
Knowledge of Autism and/or autism services
Knowledge of the Charity sector
Knowledge of the Adult Social Care sector
Understanding of online marketing including Google Ads and Facebook advertising
Skills
Proficient with Adobe Creative Suite (InDesign, Photoshop and Illustrator)
Ability to write HTML and CSS
Experience
Liaising with sponsors and selling space at events to exhibitors