Download - NEO Network

Artificial Intelligence in Businesses
Digital reinvention in the cognitive era
with IBM Watson and Watson Health
Dr. Stefan Ravizza
Lead Swiss Cognitive & Analytics
@StefanRavizza
[email protected]
Video “IBM Today” (https://www.youtube.com/watch?v=OTzveEx-rQw&t=3s)
© 2017 International Business Machines Corporation
2
We will cover three aspects of AI in businesses
A new era
Technology
AI in projects
© 2017 International Business Machines Corporation
3
IBM Watson represents a bold step into a new era of
computing
System
Intelligence
Cognitive
Programmatic
Tabulation
Search
Deterministic
Enterprise data
Machine language
Simple outputs
Punch cards
Time card readers
1900
© 2017 International Business Machines Corporation
1950
Discovery
Probabilistic
Big Data
Natural language
Intelligent options
2011
4
Video “Watson and the Jeopardy! Challenge”
(https://www.youtube.com/watch?v=P18EdAKuC1U)
© 2017 International Business Machines Corporation
5
IBM’s point of view is that there are three fundamental shifts
SHIFT 1
SHIFT 2
SHIFT 3
Data is becoming the
world’s new natural
resource, transforming
industries and
professions
The emergence of
cloud is transforming
IT and business
processes into digital
services
Mobile and social are
transforming individual
engagement – creating
expectations of security,
trust and value in return
for personal information
OUR POINT OF VIEW
OUR POINT OF VIEW
OUR POINT OF VIEW
Data is the new basis
of competitive
advantage
Cloud is the path to
new business models
A systematic
approach to
engagement is
required
OUR PURPOSE - Be essential
© 2017 International Business Machines Corporation
6
Watson enhances, scales and accelerates human expertise
Enhance
Scale
Accelerate
the cognitive process of professionals
to strengthen decision making in the
moment
expertise by elevating the consistency
and objectivity of decision making across
an organization
development of expertise in others
by capturing the expertise of top
performers
© 2017 International Business Machines Corporation
7
A cognitive business has systems that can enhance digital
intelligence exponentially
UNDERSTAND
Cognitive systems
understand imagery,
language and other
unstructured data
like humans do.
REASON
LEARN
INTERACT
They can reason, grasp
underlying concepts,
form hypotheses, and
infer and extract ideas.
With each data point,
interaction and outcome,
they develop and
sharpen expertise, so
they never stop learning.
With abilities to see,
talk and hear, cognitive
systems interact with
humans in a natural way.
© 2017 International Business Machines Corporation
8
Cognitive computing required the intersection of three trends
Cognitive Cloud
Digitized Data
Machine Learning
Computation
Web / Digital Archives
Deep Learning
Newly generated data on a daily
basis
+ Advanced
Analytics
CPU + GPU Clusters
+ Scalable Ingestion
Platforms
Only today we have enough data, the right models and the required computing
power to move from research to business
© 2017 International Business Machines Corporation
9
We will cover three aspects of AI in businesses
A new era
Technology
AI in projects
© 2017 International Business Machines Corporation
10
Keyword search is not the way how Watson works
Question:
Supporting Evidence:
In May 1898 Portugal celebrated the 400th
anniversary of this explorer’s arrival in
India.
In May, Gary arrived in India after he
celebrated his anniversary in Portugal.
Legend
Keyword “Hit”
arrived in
Reference Text
celebrated
celebrated
Answer
Red Text
In May
1898
Weak evidence
In May
400th
anniversary
anniversary
Portugal
in Portugal
arrival in
India
explorer
© 2017 International Business Machines Corporation
This evidence suggests
“Gary” is the answer BUT
the system must learn
that keyword matching
may be weak relative to
other types of evidence
India
Gary
11
Watson leverages many algorithms for Q&A analysis
Question:
Supporting Evidence:
In May 1898 Portugal celebrated the 400th
anniversary of this explorer’s arrival in
India.
Legend
On the 27th of May 1498, Vasco da
Gama landed in Kappad Beach.
Temporal Reasoning
Statistical Paraphrasing
GeoSpatial Reasoning
celebrated
Reference Text
landed in
Answer
Portugal
May 1898
400th anniversary
arrival
in
India
explorer
© 2017 International Business Machines Corporation
27th May 1498
Date
Match
Paraphrases
GeoKB
Kappad Beach
Stronger evidence can be much
harder to find and score…

Search far and wide

Explore many hypotheses

Find judge evidence

Many inference algorithms
Vasco da
Gama
12
Watson has the ability to understand a question and to
derive an evidence-supported response
Multiple interpretations
?
Question
Inquiry analysis
Hundreds of answer sources
• Primary search
• Candidate answer generation
Decomposition
© 2017 International Business Machines Corporation
Hypothesis generation
Tens of thousands of evidence sources
and scores
• Answer scoring
• Evidence retrieval
• Deep evidence scoring
Hypothesis and
evidence scoring
Synthesis
Learned models
• Combine and weigh evidence
Final confidence merging &
ranking
13
!
Answer
We will cover three aspects of AI in businesses
A new era
Technology
AI in projects
© 2017 International Business Machines Corporation
14
Efficiently generating medical insights: Advanced analytics
on longitudinal health records (http://ibm.biz/medical_insights)
• Longitudinal U.S. based healthcare representation in data platform
• Provides insight into quality, cost-drivers and outcomes that is the
key to succeeding in emerging delivery and reimbursement
models
• Subscription model for dynamic data access
• Expanding national footprint and with Watson Health,
internationally in 2017
23
360
55M
330K
$70B
325B
Health
Partners
Acute Care
Facilities
Patients &
Members
Providers &
Physicians
Network
Patient Revenue
Data
Facts
© 2017 International Business Machines Corporation
15
RHÖN-KLINIKUM AG testet
IBM Watson am Zentrum für
unerkannte und seltene
Erkrankungen
„Patienten, deren Krankenakten mehr als fünf
Kilogramm wiegen, sind bei uns keine
Seltenheit. Unser Zentrum ist daher nicht nur
durch die schiere Anzahl an Patienten, sondern
auch durch die Flut an Daten überwältigt. Dies
ist eine besondere Herausforderung, da unsere
Arbeit oft der sprichwörtlichen Suche nach der
Nadel im Heuhaufen gleicht. Wir dürfen keine
einzige Information übersehen, denn gerade sie
könnte am Ende für die genaue
Diagnosestellung entscheidend sein“
Prof. Dr. Jürgen Schäfer,
Universitätsklinik Marburg
Source: https://www-03.ibm.com/press/de/de/pressrelease/50808.wss
Image:
https://www.flickr.com/photos/ibm_research_zurich/29717069375
© 2016
1
IBM Corporation
© 2017 International
Business Machines Corporation
16
First Live Experience of
Sugar.IQ with Watson for
People with Diabetes
“The Sugar.IQ app uses real-time continuous
glucose monitoring (CGM) and insulin
information from Medtronic insulin pumps and
glucose sensors. It leverages IBM cognitive
computing power, combined with Medtronic’s
expertise in diabetes, to find important patterns
in diabetes data. The app will offer real-time
and personalized insights so people with
diabetes can spend less time worrying about
their data, and have more freedom to enjoy life.”
Source and Image: http://www.medtronicdiabetes.com/blog/first-liveexperience-of-sugar-iq-with-watson-for-people-with-diabetes/
© 2017 International Business Machines Corporation
17
Video “IBM Watson for Oncology Demo”
(https://www.youtube.com/watch?v=338CIHlVi7A)
© 2017 International Business Machines Corporation
18
Support your relationship managers with a cognitive
workplace (https://www.youtube.com/watch?v=bHaJNM7PV6c&t=41s)
360 degree client
view
Gather and visualize relevant client
insights from internal as well as external
data (news, reports, social media,...)
Prepare client
meetings
Enable efficient preparation by providing
discussion points, investment
recommendations and relevant insights
Portfolio analysis
Select the best product in a specific
asset class based on investor criteria
Prospect
identification and
evaluation
Discover and score potential new
prospects. Assess clients potential
based their social networks connections
© 2017 International Business Machines Corporation
Image: Dashboard of IBM Wealth Manager Demo
19
Personality insights (https://watson-pi-demo.mybluemix.net)
© 2017 International Business Machines Corporation
20
Match clients and agents (http://investment-advisor.mybluemix.net)
© 2017 International Business Machines Corporation
21
There are many cognitive APIs which can be combined
(https://www.ibm.com/watson/developercloud/services-catalog.html)
Language
AlchemyLanguage
Conversation
Document conversion Language Translation
Retrieve and Rank
Personality Insights
Data Insights
AlchemyData News
Tradeoff Analytics
Speech
Speech to Text
Text to Speech
Dialog
Natural Language Classifier
Tone Analyzer
Vision
Visual Recognition
https://console.ng.bluemix.net
https://nodered.org
https://developer.ibm.com/open/openprojects/node-red
© 2017 International Business Machines Corporation
22
Enterprise innovation in the cognitive era (https://www01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03774USEN&)
© 2016
2
IBM Corporation
© 2017 International
Business Machines Corporation
23
Automated Cognitive Meeting Minutes
(https://terminuter-demo.eu-gb.mybluemix.net/)
© 2017 International Business Machines Corporation
24
IBM has established principles for the cognitive era
(https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles)
Purpose
- Augment human intelligence
Transparency
- When and for what purposes AI is being applied
- Which data and methods were used
- Clients own their own business models and data
Skills
- Help students, workers and citizens acquire the needed skills
© 2017 International Business Machines Corporation
25
“Every generation of IBMers
has the chance-and the
responsibility-to reinvent
our company. This is our time.”
- Ginni Rometty
Dr. Stefan Ravizza
Lead Swiss Cognitive & Analytics
@StefanRavizza
[email protected]
© 2017 International Business Machines Corporation
26