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UCC/UGC/ECCC Proposal for New Course Fall 2016 Please attach proposed Syllabus in approved university format. 1. Course subject and number: MBA 610 2. Units: See upper and lower division undergraduate course definitions. 3. College: Extended Campuses 4. Academic Unit: 2 Business & Administration 5. Student Learning Outcomes of the new course. (Resources & Examples for Developing Course Learning Outcomes) Marketing Concepts – Explain key marketing concepts in the context of the global environment Marketing Practices – Assess marketing tools, practices and experiences used to address multi-national business opportunities and multi-national ethical decision making Marketing Strategy – Examine various programs and strategies used to create a sustainable competitive advantage in the global marketplace 6. Justification for new course, including how the course contributes to degree program outcomes, or other university requirements / student learning outcomes. (Resources, Examples & Tools for Developing Effective Program Student Learning Outcomes) MBA 610 Global Marketing: With the dynamic environment of global trade and the competitive challenges and opportunities confronting today’s marketer, diverse marketing skills are essential to manage a global organization in ethical ways. This course offers opportunities to analyze and apply information on the business environment, markets, and buyer behavior within domestic and global environments. It also offers strategies to develop and justify integrated marketing plans using, for example, cases and models. This course supports the following MBA Program Learning Outcomes: “Ethical Business Practices – Develop ethical and sound business practices based on leading industry standards in marketing, accounting and finance, management, operations, and supply chain management; Business Problem Solving – Evaluate business problems, formulate and then apply solutions based on financial and strategic information including the global business environment; and Business Communication – Apply effective written, oral, and non-verbal communication skills in a cross-cultural business environment.” This course supports the following University Learning Outcomes: “Communicate effectively, in written, oral, and non-verbal forms of expression; Apply critical thinking, information literacy, quantitative reasoning, and scientific reasoning; and Demonstrate the depth and breadth of knowledge required to meaningfully participate in local and global societies.” Effective Fall 2016 7. Course Title: GLOBAL MARKETING (max 100 characters including spaces) 8. Catalog course description (max. 60 words, excluding requisites): This course examines marketing in a global economy. Students are exposed to the dynamic environment of international trade and the competitive challenges and opportunities confronting today’s global marketer. A broad range of topics will be covered including cultural, economic, political and social changes that have impacted the landscape of global markets. Letter grade only. 9. Will this course be part of any plan (major, minor or certificate) or sub plan (emphasis)? Yes If yes, list and include the appropriate plan proposal. Master of Business Administration No 10. Does this course duplicate content of existing courses? Yes No If yes, list the courses with duplicate material. If the duplication is greater than 20%, explain why NAU should establish this course, and include applicable support/correspondence. 11. Grading option: Letter grade Pass/Fail Both 12. Proposed Co-convene with: 14a. UGC approval date*: See co-convening policy. *Must be approved by UGC before UCC submission, and both course syllabi must be presented. 13. Proposed Cross-list with: See cross listing policy. 14. May course be repeated for additional units? Yes No 14a. If yes, maximum units allowed? 14b. If yes, may course be repeated for additional units in the same term? Yes No MBA Milestone (admission to the MBA 15. Proposed Prerequisites: program) and MBA 570 If prerequisites, include the rationale for the prerequisites. Before students can progress in the degree program, they must complete their additional admission requirements (MBA milestone) and to be successful in this course, students will need competence in primary economic theories covered in MBA 570 from which applications are derived. 16. Proposed Co requisites: If co requisites, include the rationale for the co requisites. 17. Does this course include combined lecture and lab components? Effective Fall 2016 Yes No If yes, include the units specific to each component in the course description above. 18. Does this course include an experiential learning component? Yes No 19. Class Instruction Mode: In-person Online Blended If In-person or Blended, where will the course be offered? FLGMTN Other Yuma 20. Which terms will the course be offered? Fall Winter Spring Summer Other (Fall/Even Yrs, Spring/Odd Yrs, Intermittent, etc.) 21. Do you anticipate this course will be scheduled outside the regular term? Yes No If yes, please refer to: http://nau.edu/Registrar/Faculty-Resources/Schedule-of-Classes-Maintenance/ 22. Will there be a course fee? If yes, please refer to: http://nau.edu/Registrar/Faculty-Resources/Course-Fees/ Yes No 23. Is this course being proposed for Liberal Studies designation? Yes No 24. Is this course being proposed for Diversity designation? Yes No Answer 23-24 for UCC/ECCC only: FLAGSTAFF MOUNTAIN CAMPUS Reviewed by Curriculum Process Associate Date Approvals: Department Chair/Unit Head (if appropriate) Date Chair of college curriculum committee Date Dean of college Date For Committee use only: UCC/UGC Approval Effective Fall 2016 Date EXTENDED CAMPUSES Reviewed by Curriculum Process Associate Date Approvals: Academic Unit Head Date Division Curriculum Committee (Yuma, Yavapai, or Personalized Learning) Date Division Administrator in Extended Campuses (Yuma, Yavapai, or Personalized Learning) Date Faculty Chair of Extended Campuses Curriculum Committee (Yuma, Yavapai, or Personalized Learning) Date UGC Approval (Graduate-Level Courses Only) Date Chief Academic Officer; Extended Campuses (or Designee) Date Effective Fall 2016 MBA 610 Global Marketing Course Syllabus General Information Business and Administration MBA 610 Global Marketing Semester: TBD 2 Units Instructor's Name: TBD Office Address: TBD Office Hours: TBD Course Prerequisites MBA Milestone (admission to the MBA program) and MBA 570 Global Economics Course Catalog Description This course examines marketing in a global economy. Students are exposed to the dynamic environment of international trade and the competitive challenges and opportunities confronting today’s global marketer. A broad range of topics will be covered including cultural, economic, political and social changes that have impacted the landscape of global markets. Letter grade only. Student Learning Outcomes Marketing Concepts – Explain key marketing concepts in the context of the global environment Marketing Practices – Assess marketing tools, practices and experiences used to address multi-national business opportunities and multi-national ethical decision making Marketing Strategy – Examine various programs and strategies used to create a sustainable competitive advantage in the global marketplace MBA Program Outcomes Ethical Business Practices – Develop ethical and sound business practices based on leading industry standards in marketing, accounting and finance, management, operations, and supply chain management. Business Problem Solving – Evaluate business problems, formulate and then apply solutions based on financial and strategic information including the global business environment. Business Communication – Apply effective written, oral, and non-verbal communication skills in a cross-cultural business environment. Business Teams and Leadership – Build multi-cultural teams and evaluate multi-cultural leadership in contemporary business environments including virtual context. NAU Learning Outcomes Communicate effectively, in written, oral, and non-verbal forms of expression. Apply critical thinking, information literacy, quantitative reasoning, and scientific reasoning. Articulate the shared and unique contributions that result from diversity in global, social, cultural, and environmental systems. Demonstrate the depth and breadth of knowledge required to meaningfully participate in local and global societies. Effective Fall 2016 Course Structure Course is a combination of readings, short lectures, cases, and papers involving effective professional writing, oral or written discussion including critical thinking and problem solving. Textbook and required materials A global marketing textbook (such as Keegan et al., Global Marketing 7th Ed, 2013. Prentice Hall ISBN 0132719150 or Cateora et al., International Marketing 16th Ed, 2013 McGraw-Hill ISBN 0073529974) Readings from current literature Course Outline 1) Global marketing concepts a) Marketing theories and practices b) Global marketing, including similarities and differences by culture and region 2) Global marketing business practices a) History, social, political and cultural characteristics of global regions and selected countries b) Marketing, business practices and competitive advantages of global regions and selected countries 3) Global Marketing Plan a) Analysis and synthesis of information into an integrated marketing plan for an original produce or service in a country of their choice. Assessment of Student Learning Outcomes The majority of assessment is individual work. 1) Methods of Assessment a) Case Analysis papers b) Online discussions and/or mini-papers c) Exam(s) 2) Timeline for Assessment a) Referenced online discussions for topics and/or cases b) Mini-paper for every topic (discussions may substitute for mini-papers), c) Project/assignment deliverables, d) Midterm and/or final exam Grading System ~35% Discussions ~15% Mini-papers ~40% Project/assignment deliverables ~10% Final ~10% Participation Note: These percentages are a guideline and may vary plus or minus 10% at the instructor’s discretion and with the understanding that some assessment items may be combined. Note: Project deliverables may be individual or group at the instructor’s discretion. Grades will be assigned on the basis of total points earned relative to the following scale: >= 90% A 80% ~ 89% B 70% ~ 79% C Effective Fall 2016 60% ~ 69% < 60% D F Final grades may be based upon a curved scale representing lower point values than those above. Course Policies Late Work and Alternative Tests/Work You are expected to complete all tests and assignments by the stated date. At the instructors discretion participants may make arrangements before the lab quiz./exam and the lab quiz/exam may be taken early (unless a documented emergency situation has occurred). Attendance For the purposes of this class, timely discussion participation is considered attendance. Failure to attend will result in a reduced participation grade. Statement on Plagiarism and Cheating Masters in Administration students are expected to meet the highest professional academic standards. Academic dishonesty is not tolerated in any course within the Masters of Administration program. Academic dishonesty includes, but is not limited to the following: Use of unapproved material for a test or assignment, Plagiarism is the act of passing off the ideas or work of another as one's own without crediting the source, Falsification, fabrication, or use of misleading data, information, or citations, Submission of academic work prepared for a different class without instructor approval, Prohibited collaboration, Misrepresentation of personal circumstances to justify an extended deadline; Copyright violation, Giving or taking undue credit for team projects and activities, Assisting or knowingly allowing another student to violate the academic dishonesty policy. Any of these actions will lower your assignment grade and may result in an F for the course. Academic dishonesty is reported according to the policies set forth by Northern Arizona University. NAU Policy Statements Attach the Safe Working and Learning Environment, Students with Disabilities, Institutional Review Board, and Academic Integrity policies or reference them in the syllabus. See the following document for policy statements: http://nau.edu/OCLDAA/_Forms/UCC/SyllabusPolicyStmts2-2014/ Effective Fall 2016