Download Direct marketing officer job definition

Individual Marketing Programme Manager – Donor Development
Team: Individual Marketing
Directorate: Fundraising
Reporting to: Senior Individual Marketing Programme Manager
Hours: 34.5 per week
Salary: £28,000 – £28,800
Grade: C
Location: Millbank, London
Purpose:
To plan, develop and implement allocated warm Direct Marketing projects and campaigns to
meet the overall objectives of the Donor Development programme.
Main Responsibilities:
1. Plan, develop and implement assigned projects and campaigns to contribute to the
overall individual giving programme, focussing primarily on the Warm Cause
programme (welcome journey, cash appeals and upgrade campaigns) across key
channels.
2. Responsible for ensuring projects are managed to deliver budgeted targets and
agreed KPIs.
3. Maintain accurate records of expenditure and income for assigned campaigns,
reporting on ongoing performance of live activity.
4. Act as a central point of contact for assigned projects, liaising extensively with
internal and external stakeholders.
5. Collaborate with supporter journey planners, data team and other stakeholders to
select audiences, optimise supporter targeting and ensure assigned activities are
developed in line with the evolving fundraising strategy.
6. Continually evaluate activity and produce detailed end of campaign reports, ensuring
recommendations are fed into planning of future activity as appropriate.
7. Ensure that all communications support the evolving Macmillan brand and follow
agreed brand guidelines. Ensure Gift Aid messages and Macmillan-approved
declarations are explicitly and appropriately promoted across all fundraising activity.
Be familiar with and adhere to all relevant Macmillan policies and procedures at all
times.
Job Description Date: 01 August 2011
8. Keep abreast of industry developments, legal requirements and best practice,
undertaking training when necessary.
9. Provide general support to the Senior Individual Marketing Programme Manager and
Donor Development Manager, and contribute to the continued development of the
individual giving fundraising programme.
10. Any other duties as reasonably required in line with the skills, knowledge and
experience needed for the role.
Skills Required:
Definition of skill level:
1. Basic understanding through minimal experience or training
2. Good working knowledge and ability in simple context
3. Sound knowledge and ability in variety of contexts
4. Expert knowledge and ability to provide coaching/consultancy
Skill level
Skill group
1
Strategic development and planning
Marketing
Project Management
Administration
Financial management
Customer relationship management
Technology skills
2
X
X
X
X
X
Key Accountabilities:

Delivery of campaign within defined targets

Delivery of objectives & targets
3
Requirements
Must-haves:

Experience managing direct marketing appeals

Experience of project management

Ability to analyse and prepare data within Excel spreadsheets

Experience of using databases
Job Description Date: 01 August 2011
X
X
4

Full understanding of Gift Aid and data protection laws

Strong organisational and time management skills

I.T literate with working knowledge of Microsoft Office Suite

Strong communication skills with excellent command of the English language and
ability to build productive relationships both internally and externally

Knowledge of and ability to implement best practice in campaign management
Nice-to-haves:

A degree or equivalent

Marketing or business qualification

Familiarity with delivering welcome journeys, cash appeals and/or upgrade
campaigns
Job Description Date: 01 August 2011