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Create New Offers with Hosted
Microsoft SQL Server 2016
SQL Server 2016: Everything is built-in
In-Memory across all workloads
Consistent experience from on-premises to cloud
National Institute of Standards and Technology Comprehensive Vulnerability Database update 2/2016
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Record-breaking performance
SQL Server 2016 is the leader in OLTP performance and data warehouse (DW) performance. Achieving 7times faster throughput, 34-times faster queries, and 3.6-times faster reporting, SQL Server 2016 brings
incredible performance benefits using the same hardware.
Game-changingapp
Game-changing
appperformance
performance
Performancegains
Performance
gainsfrom
just upgrading
by upgrading
alone
Faster queries
Faster operations
Faster throughput
3.6x faster
19x faster
10x faster
7-10x faster
7x faster
DW queries on
Always On replicas
spatial native
Functions
In-Memory
temp objects
DBCC CheckDB
throughput
Always On
15x faster
20% faster
20x faster
2.7x faster
queries tablevalued parameters
Up to 3x
faster spatial
index/queries
Auto NUMA
partitioning
Indirect
checkpoint
Batch request
per sec
271x faster queries
2.6x faster
10x faster
100x faster
XEvent reader
Batch/Bulk
operations
spatial-line string
34x faster queries
DW queries
with new CE
In-Memory Columnstore
PROS
Global ERP
1000%
700%
faster scoring
faster queries
Tableau
KPMG
190%
250%
faster queries
faster execution
TPC results as of April 2016 http://www.tpc.org/default.asp
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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SQL Server 2016 editions in SPLA
Standard
Web
INTERNET-FACING
WORKLOADS
 Development and
management tools
 Rapid deployment of web
pages, applications,
websites, and services
Enterprise
MISSION-CRITICAL IN-MEMORY PERFORMANCE,
SECURITY, AND HIGH AVAILABILITY
NON-BUSINESS-CRITICAL DATABASES
WITH MODERATE PERFORMANCE
 Enhanced in-memory performance for all workloads
 Basic security and availability
 Most secure database with Always Encrypted
 Basic reporting
 PB-scale data warehousing
 Basic analytics
 End-to-end mobile BI with rich visualizations on all
major platforms
 Hybrid scenarios: Stretch Database,
backup
 Advanced analytics built-in at scale with R plus
in-memory
 Enhanced hybrid scenarios including Stretch
Database, HA, DR and backup
Note: Text in aqua indicates new feature for 2016
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Deploy SQL Server 2016 in multiple ways
Meet customer needs on-premises, hosted, or in the cloud
Consistent experience is everything
SQL Server 2016
Easily scale from data marts to large data
warehouse workloads. There are three
editions available in SPLA:
SQL Server Enterprise Edition
Deliver mission-critical apps, enterprisescale data warehousing, end-to-end mobile
BI, and advanced analytics.
SQL Server Standard Edition
Provide basic database with disk-based
performance, reporting, and analytics.
SQL Server Web Edition
Deliver SQL Server Engine for simple web
applications.*
*Non-line-of-business applications
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Unlock new managed-services opportunities
Establish new revenue streams at every step
The value of managed services
• Create recurring revenue streams through a
value-added services upsell.
• Build deep relationships with customers as a
trusted advisor.
• Enhance revenue opportunities as customers
begin migration to public cloud services.
• Drive high-margin services with little CapEx
investment.
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Add security for SQL database
New offer: Leverage improved security and compliance standards for mission-critical databases
Why add more security
• Leverage guaranteed end-to-end data security.
• Centralize row-level access logic within the database.
• Reduce customer application development time by
moving restriction logic to the database.
• Provide robust support without accessing
your customers’ sensitive data.
• Reduce your risk and exposure when customer
security incidents occur.
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Dynamic data masking
New offer: Hide sensitive data from users to prevent abuse
Table.CreditCardNo
4465-6571-7868-5796
4468-7746-3848-1978
Dynamic data masking limits the exposure of sensitive data by masking it to nonprivileged users. It’s easy to use with existing applications, since masking rules are
applied in the query results, and there is no need to modify existing queries.
4484-5434-6858-6550
Real-time data masking
and partial masking
SQL Database
SQL Server 2016
XXXX-XXXX-5796
Key benefits
•
Prevents unauthorized access to sensitive
data
•
Data masking applied in real time to query
results based on policy
•
Available via T-SQL
•
Multiple masking functions available for
various sensitive data categories (e.g., credit
card number, SSN, email)
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Row-level security
New offer: Protect data privacy by ensuring the right data access
Customer 1
Row-level security (RLS) simplifies the design and coding of application security by
enabling restrictions on data row access. For example, ensure that workers can
access only those data rows that are pertinent to their departments.
Customer 2
Customer 3
SQL Database
Key Benefits
•
Centralized row-level access logic within the database
•
Allows for better support services and prevents
representatives from accessing sensitive data
•
Ability to enable fine-grained access control over specific
rows in a database table
•
Enforcement logic inside the database and schema
bound to the table
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Row-level security
New offer: Protect data privacy by ensuring the right data access
Customer 1
Value proposition
•
Strengthen customer relationships by providing a choice
in which data the customer wants to expose.
•
Create new consulting services.
•
Provide DBA as a service without having access to
sensitive data.
•
Improve database offerings by providing granulated
access into customer databases.
•
Reduce application maintenance and complexity.
•
Lessen application security complexity with the ability to
program database limitations within the database.
Customer 2
Customer 3
SQL Database
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Proactive support with Query Store
New offer: Provide comprehensive DBA consulting services
Query store provides DBAs with insight on query plan
choice and performance, simplifying troubleshooting
by identifying performance differences caused by
changes in query plans. The feature automatically
captures a history of queries, plans, and runtime
statistics, and retains these for review, separating
data by time windows and displaying database usage
patterns and change logs.
Query Store
SQL
Compile
MSG
Compile
Plan store
Query
Store
Execute
Execute
MSG
schema
Runtime
stats
Asynchronous write-back
Durability latency controlled by DB option
Key benefits
• Include optimization in consulting services,
predicting tables and procedures that
should go to memory.
• Quickly identify potential performance
issues by monitoring usage patterns and
query plan changes.
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Native BI and analytics capabilities with R*
New offer: Find new efficiencies with deep business intelligence
Key benefits
Advanced
analytics
End-to-end mobile
BI
High-performance
DW
• High-performance, scalable, and full-featured
• R built into T-SQL
• Open-source R with in-memory and
massive scale
• Real-time operational analytics without moving
the data
• Multi-threading and massive parallel processing
• Statistical and machine-learning algorithms are
performant, scalable, and distributable
• Write once, deploy anywhere
• Scripts and models can be executed on a
variety of platforms, including non-Microsoft
(Hadoop, Teradata in-DB)
Mission-critical
OLTP
R built into SQL Server
*R is the open-source predictive analytics language most used by data scientists.
R scripts can be run in SQL Server 2016, Hadoop, Linux, and Windows without
change. Analytic algorithms accessed via R function with similar syntax for R
users. Arbitrary R functions/packages can be used in conjunction.
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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End-to-end mobile BI on any device
New offer: Uncover business insights through rich visualizations
Lightning-fast queries and reports
on all mobile devices
Windows
iOS
Android
HTML5
•
•
•
•
•
•
•
Reports in minutes; not days
PB-scale DW in SQL Server
•
•
•
In-memory
Reduced time to insight with direct query
Powerful modeling support for 50+ new
DAX functions
Create once and publish to any device
Custom branding
Online and offline access
Rich visualizations using Power BI or
enhanced reporting services
Native apps for Windows, iOS, and Android
Touch-optimized data exploration and
perfect scaling to any screen
Easy collaboration on the go
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Service Provider example offers
SQL Server 2016 combined with your value-added offers can help you address customer pain points around
performance, security, and scalability.
Enhanced Always On Availability
Groups with native load balance
In-memory OLTP
Query Store
Row-level security
Dynamic data masking
Always encrypted
Stretch DB
Enhanced Always On for
DRaaS
Temporal DB
Enhance offers with managed services
DBA support to provide
data modeling and
security support (RLS
and Data Masking)
Proactive support
identifying bottlenecks
and performance trends
(Query Store)
Advanced analytics
combining relational with
non-relational data
(Polybase and R)
Add BI to database offers
(SSRS and Power BI)
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Top reasons to sell SQL Server 2016
SQL Server 2016 delivers many possibilities for you and your customers.
For you
For your customers
SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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Contact the experts at HPE SLMS for help on creating new SQL Server 2016
service offerings and optimizing the value of your licenses.
Contact HPE at [email protected]
Visit HPE SLMS SPaRC
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SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP
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